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NRLDA President O'Xlolley Urges Gloser Bond Between Deoler ond llonufqcturer

Seattle-Manufacturers could do much more to help retailers market' and merchandise their products, believes James C. O'Malley, president of the National Retail Lumber Dealers Assn. Speaking before the 55th annual meeting of the Western Retail Lumbermen's Assn., O'Malley stated that he had expected a postwar "revolution in the marketing and merchandising of lumber and lumber products.

"But many manufacturers have been so interested in their production problems, in getting balanced operations , and in developing new products," he said, "that they have overlooked the retailer's problems." Spokesman for 30,000 independent retail lumbermen, O'Malley commended the Douglas Fir Plywood Assn. promotion program and the proposed lumber manufacturers merchandising program, which will "help retail dealers make money.

"As retailers we want to do everything we can to promote and foster these merchandising programs," he laaea. "The retailer's success automatically reffects all the way back to the manufacturer," O'Malley told the conference.

"But many manufacturers make the material, send it out, and that's all there is to it.

"Get out of attics and basements with your promotion," O'Malley stated. "We don't even have them in the Southwest, wirich is the most dynamic market area today'.Attic and basement materials should be moved to the patio for modern living."

O'Malley id vice-president of the O'Malley I-umber Co., Phoenix, and manages the operations of 19 O'Malley y-ards and stores in central and southern Arizona. He has been active in lumber merchandising for the past 2l years' nlt ir difE"ult foi many of us who have been in the retail game for a long time to amend our ways, but we must do it," he said.

Turning to retailing, O'Malley, wlros-e own firm carries on a welllrounded meichandising and advertising progrlm' reminded dealers that they must do more than make "just direct sales." They must merchandise quality, sell service and promote financing.

O'Malley appealed to members to work thro-ugh their' state and iegib;al associations on a long-range plan to sell quality materials.

"'Oir industry is only as strong as our.retail yards," he cautioned. "Th-e natioial organiiation will streamline its operation and do a better job-for you if, as individual yards, y^ou do better jobs in youi regional associations."

Teco Announces Glue School

Top attention will be given to modern gluing-techqg"t? and practical gluing pioblems at the 27th Teco Short Course in WooE Adfiesives and Gluing to be held May 5-9 at the wood products laboratory of Timber Engin-eering Company, research affiliate of the National Lumber Manufactureri Association. The course is designed specifically to train wood industry production personnel in the latest eluing and laminating-techniques for wood furniture, lamiiatedtimbers, woodworking ind other wood products and to help them improve their product, increase production, save time, material and labor, and otherwise operate more profitably.

To give adequate time and attention to each class member's training needs, the class is limited to 15 members enrolled in the order in which applications are received. Complete information is available from Timber Engineering Company,4812 Minnesota Avenue, N. E., Washington, D. C.

Prodqnovich Buys Oqklond Dry-Kiln She ro Operote qs Lumber Fqctors

One of California's largest custom dry-kiln oDerations. valuecl at more tlian $500,000, was purchased by Proclar.rovich llnterprises of Oaklancl on April 1. The plar.rt, locaterl at the foot of 6.lth Street in east Oaklancl rn'ith offices at 6235 Tevis St., will be operated under tl-re name of Lumber Factors, Inc. Dar.rilo Proclanovicl.r, presiclent, said the neu' organization u'i11 provide clrying and ltrocessing service for Northern California shippers of hardl,voo<l and softu,'ood Iunber. James H. Hou'ard, for many years rvith Proclanovicl.r as sales engineer, has been a1>poiniecl general manager.

Irrcluded in the purchase are 7l acres of choice industrial property ecluipped with 16 \Ioore dry kilns, and warehouse storage for rnore than 1,000,000 bf. of lumber. Tl-re yard, lvhich is servecl by three spur tracks, u'ill accommodate another 6,000,000 bf. of lumber storage.

"F-llarcl Taylor l-ras been appointecl salesmanager ancl is norv ac<luainting the many lumber importers, brokers and mills throughout tlie state with the facilities olTered by Lumber Factors-air clrying, dry storage, kihr drying or milling. Harol<l l)arsell, former sales cor.rsnltant and cor-rstruction engineer for Nloore Dry Kiln Comparrl-, rvill directly supervise all cust()rn drying.

Mqteriqls Hondling €onference Mcry 8 qnd 9 in Los Angeles

Plans have been comoleted for the 1958 \\'estern Materials Handling Conference in Los Angeles, NIay 8 and 9, cluring the first tu'o clays of the 2ncl Western Nlaterials llandling Show, sponsorecl by the I-os Angeles AMHS Chapter. The conference will be held on the $ls1r,' grounds, at the Great \Vestern Exhibit Center, near the intersection of Atlantic Blvcl. and the Santa Ana Freervav.

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