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Crow's I umber Digest, Portland, Ore. Recalling the Vigi- lantes of 1849 who preserved law and order in San Francisco during an emergency, Bradshaw said the same spirit of determination in organized groups of Lumber Vigilantes can recapture school and other public building business that is going to competitive materials. Often this type of business is lost "without a struggle," Bradshaw said, simply because many public officials have forgotten that wood is a building material and lumbermen have been lax in promoting the economy, serviceability and beauty of wood.

The speaker said the Tacoma Lumbermen's Club, Tacoma, \Mash., has pioneered the way in such efforts by staging an educational get-together for school board members and architects. The Tacoma group is now keeping posted on every school job that comes up, and telling the story of wood to the proper people. This sort of work, said Bradshaw, can't help but regain some business for wood that otherwise would be lost. The National Lumber Manufacturers Association. West Coast Lumbermen's Association and Architectural Woodwork Institute are preparing factual ammunition which Lumber Vigilantes can use.

Bradshaw sdid there have been to"o many mossbacks in the lumber industry but that they have been blasted awake by events of the past year. He urged that younger men in the industry be allowed to put new marketing ideas into effect, do some experimenting, and assume positions of leadership, especially in Lumber Vigilante groups. He urged the commission lumber salesmen to support the National Lumber Manufacturers Association's $1,250,000 advertising and promotion program.

He also called for all-out membership campaigns by lumber associations, saying they need more money for their own work and to support the national advertising program in this "market crisis."

Lumber, he said, is facing a major battle with its competition. "Let's get our army up to full strength-and fast !"

Goose Loke Gers Timber

Alturas, Calif.-The Goose Lake Company, which operates a lumber mill at Willow Ranch, was high bidder for over 18,000,000 feet of timber in the south Warner mountains, reported Joe Thornton, supervisor of Modoc Forest. The sale included 10,185,000 feet of pine at $15.55 per thousand board feet, and 8,395,000 of fir at 93.20.

NCIC Elects Bill Rogers Presidenf

More than 50 members and guests turned out for the Northwestern California Lumbermen's Club annual election night, lreld 1t Tiny's in Eureka on March 28. Outgoing President Bob Fleming, Twin Harbors Lumber Co.] pre"sided over the meeting and did the official honors in bresenting the club's nern' offrcers and directors.

_

Taking over the helm of the NCLC will be Bill Rogers, Fairhurst Lumber Co.; second in command will be 6tho Davies, D & M Lumber Co.; secretary-treasurer will be Bud Marcellus, and sgt. at arms is phii Dubaldi.

NCLC directors, duly electqd to serve for the coming club year, will be Alden Ball, Len Farris, Bob Halvorsenl Don_ Metcalf, Bob Fleming, Frank Friedenbach, Hank Jacobs, Runar Anderson and Glen Peterson.

(Tell them Aou sau it in The California Lumber Merchant)

Coff YUkon 2-0945 orTcl SF 53O

Bill Brouning

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Phone: VAndike 2-2417

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