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Ceilified K.D.

VG & FG Stock

All Patterns

Mouldings

TLademarks, treasured by their owners, can also become valuable to buyets as guideposts to quality. Such a trademark is backed by Union Lumber Company's three-quarters of a century of quality Redwood service.

Mixed Car

SH I PflIE NTS color page advertisement appearing in a September issue of The Saturday Iivening Post, published in time for local promotion during National Home Week. Masonite will provide ad blow-ups, special envelope enclosures for monthly statements, and a special drop-in newspaper mat.

Modernized mills and equipment and accurate filling of orders help keep true-"once a Noyo Dealer-always."

The publicity program includes a package of stories ready for tailoring and placement in local newspapers, a typical radio interview for use on local stations, and att eight-page newspaper supplement to help put over the model home promotion and to be available for independent distribution by the dealer in nearby communities.

Among the ideas suggested to dealers in the promotional kit is a design for a selling center. This, of course, would be outfitted with the famous brand names selected by the dealer for his model house.

When the dealer agrees to participate in the promotion, he will be given a set of four working drawings, elevations, specifications and bill of materials, plus the promotional package.

Examples of hardboards suggested are various types and styles of exterior siding, often specified for use with stone or roman brick. These are Shadowvent, Ridgegroove, Panelgroove and Tempered Presdwood with battens. Another exterior application is "Peg-Board" for sofifit vents with Presdwood. Misty Walnut, Seadrift, "Peg-Board," Marlite and Duowall are suggested for various accent walls and other areas of the interior.

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CRA Publicity IVIan Barney Bates returned to San Francisco late last month from a 10-day trip through the midwest and southwest and business sessions in Cincinnati and Dallas.

' Art Neth, Sherman Oaks wholesale lumber executive, returned last month from an extended survey trip through northern California and Oregon. His firm represents Dant & Russell in southern California, along with other Pacific Northwest mills.

Jim Tyler, executive of Dorris Lumber & Moulding Co., Sacramento, was a recent visitor with Sterling and Florace Wolfe at Marquart-Wolfe Lumber Co., Hollywood. His hosts feted him at Mike Lyman's Hollywood & Vine spot before he started out to see other Southland accounts.

The Pacific Lumber Company's Ha,rry Hood returned to his San Francisco offices after a Z-week trek around Hawaii on business.