'Nqme-BrondModel Home' for Retoil Yord Disploy New Celotex Promstion to Boost

Lumber Deoler's Business

The Name Brand Model Hqme display unit is being available to merchandising-minded builders for use in model home promotions by The Celotex Corporation, cago 3.

the names of other prominent manufacturers' products as well as Celotex products. Thus, itls a simple and an easy job for the builder to select the products he is using and set the display to work selling for him.

The inserts are printed on translucent material. The display is illuminated with a light behind the brand-names panel. This makes the product names "pop out" besides made providing reflective lighting for the upper section of the the.ir chidisplay.

"Conception of this display was prompted by needs expressed by NAHB members at recent merchandising meetings. Builders asked for point-of-sale means of dramatizing the quality products they include in their houses," said Marvin Greenwood, director of merchandising.

"Our Model Home display unit is so designed that, in effect, it's personalized and custom-tailored for. use by the individual contractor. It's personalized because the builder's name is hand-lettered on the display he receives," Greenwood pointed out.

"It's custom-tailored inasmuch as the 10 slots provided for the listing of brand name products permit flexible listings, according to the particular products each builder is using and desires to feature."

Builders select from a list of more than 60 inserts bearing lncrease

MR,.

Sales

Made of durable cardboard. the Celotex Model Home display unit measures lTsl-inches wide by 29 inches high overall. It can be either set upright on a table or similar object, or hung on a w'all.

Fqirhurst of Goliforniq leqses

Robinet Mill ot Klqmqth

The Fairhurst Lumber Company of California, with main offrces in San Rafael and production offices in Eureka. has leased thb Robinet Wood Products Mill, located at I(lamath, California, from the Simonson Logging Company of Smith River, and will begin operations immediately, ac-. cording to Jack Fairhurst.

The mill was originally equipped with a band saw but Simonson later installed a German-built Swedish-type gang saw, which slices an entire log into slabs. As before, the mill will log virgin old-growth Douglas fir from the Klamath River watershed.

Hordwoods

Softwoods Dowels

Thresholds choirmon; Hcrb ,r{cDonold. public reloiions directq of thr Sohoro hotal (convcntion hcodquortersl, ond Eugene Brown, preiidenl of lh€ ho.t club. Lqr Vogor Hoo-Hoo Club 106.

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Riverside Gounty Hoo-Hoo's Annuol Lodies Doy, Moy lO-ll, Polm Springs

Riverside County Hoo-Hoo Club 117 held a meeting March 28 at El Rivino Country Club in Bloomington following golf on the club's course during the day. A steak dinner was served at7:59 p.m. and the program was strictly social.

The Club 117 board met recently in the Officer's club at Norton A.F.B. and set May 10-11 as the date this year for the club's annual Ladies Day at Palm Springs. The site this year will be the Wonder Palms, with golf at Tamarisk Golf Club. There will be the always excellent dinner, door prizes and fun.

Club 117 President Don Oakes, the Hesperia lumber dealer, has appointed the following commitiee chairman for the annual Ladies Day:

Bill McDonald, General chairman; Jack McGrath, Golf tourney; J. Stark Sowers, Ladies awards; Bob Saucke, Cocktail hour, and Jerry Westphal, Reservations.

The Riverside Hoo-Hoo Ladies Day is annually one of the highlights of the Southern California Hoo-Hoo year, and those eager to be invited are warned to start warming up now to some Club 117 member if they hope to bask by the Wonder Palms hotel pool, golf at Timarlsk, and shoiv their lady the sights of Palm Springs.

Behrens in NLMA Job

E. F. "Fritz" Behrens. 35. has 'been rramed assistant director of legislative relations for the National Lumber Manufacturers Association. As a member of Senator Mundt's staff for the past nine years, Behrens has worked closely with the Senate Appropriations and AgricultuieForestry committees.

Deoler Bert McKee Wins Honor

Albert B. IVIcKee, Jr., president of the Forest Lumber Company, Los Angeles, and popular retail lumberman with line yards at Lancaster and Palmdale, has just won the Jourth annual Sportsman's award of the Shasta-Cascade \Monderland Assn. The selection is made annually by a panel of California writers in the outdoor field and the lumber dealer's selection was based "on the outstanding work performed in the field of wildlife conservation particularly the outstanding work accomplished with Ducks Unlimited."

The presentation of the ward will be made to the retail lumberman at Redding, Calif., May 9, at the Riverview GoIf and Country Club after a day of fishing on Shasta Lake, a cocktail party and banquet. The event will be attended by noted sports writers, federal, state, county and city officials, and Mr. McKee, as 1958 recipient. of the annual award, will be a non-paying guest of honor at the affairs.

Following word of his winning of the award, the Los Angeles lumber dealer received an official letter from G.overnor Knight commending his winning of the award, in which he said, in part, " Your selfless dedication to wildlife conservation now pays off in something more than personal satisfaction-in your receiving the fourth annual award of the Shasta-Cascade Wonderland Association . . . "

Other mentions of the high honor to Bert McKee have bebn noted so far in the column of Lupi Saldana in The Los Angeles Mirror-News, which said the honor was a unanimous vote of California outdoor scribes : in the column of Burt Twilegar in The Los Angeles Examiner, which said this was the first time a Southlander has won the high honor, and in the "Great Outdoors" newspaper column o{ Joe Mears.