NEIAAANIREED LUA'TBER COAAPANY

TARGE TOCAL INVENTORY - OVER 2,OOO,OOO FEET UNDER COVER

Hysfer Deoler Service Srrengthened In R,eorgonizotion of Soles Areos

A major change in the structure of Hyster Company's industrial truck sales organization aimed at improving dealer service through broader field coverage has district sales areas now consolidated into four geographical regions and personnel havg been assigned to these areas under the title of regional managers.

New regional managers are John B. Hall, eastern regional manager; Jack Greer, midwest regional manager; Donald Shaffer, western regional manager, and Robert W. Hill, southern regional manager. These four regions include 80 Hyster dealer locations in the United States, Alaska, Canada and Hawaii, who maintain complete sales and service facilities for Hvster industrial trucks.

Donald Shaffer (left), formerly district manager for Hyster Company in the northeast, who has been made western legional manager, joined Hyster Company at Portland, Oregon, in April of 1948 and was first assigned to the sales promotion depaitment. In 1949 he became a district manager. He later served as manager of the Hyster-New York retail store operation and in 1954 was reassigned as district manager of the northcentral district.

A native of Los Angeles, Shaffer was a pilot with the U. S. Air Corps during World War II and later graduated from the University of Oregon. He will relocate in the San Francisco area in his new assignment.

Are You Reody? - For the Bigger ond Better Ooklond Rgveille, Moy 16

Better start getting ready now for Oakland Hoo-Hoo Club 39's "event of the ysar"-the Annual Reveille. Due to popular demand, the Reveille will again be staged at Castlewood Country Club, near Pleasanton. May 16 is THE date. The golf tournament will be played on the Gastlewood course and the evening's festivities will take place in the huge main clubhouse, once maintained as a country home by the late \A/illiam Randolph Hearst. Rooms will again be available for those wishing overnight accommodations. For further details, call Hogan Wholesale's Herb Farrell, who is general chairman of the affair.