DEALER IUIODEL.HOIU|E PROInOTTCDI

and their builder customers. to more sales, rnore profit!

EVERYBODY KNOWS what a well-planned, coordinated model-home promotion can do to sell homes. But did you ever stop to think it could be even more successfuf as a dealer promotion? Here's why-

CONSERVATIVE ESTIMATES indicate that only about 20/6 of the typical model-home traffic can even remotely be classified as new-home prospects. The remaining 8O7o are people looking for new products, new materials, new ideas for their own homes. They are not builder prospects at all, but your prospects-prospects for materials you sell! The question is-how to capitalize on this fact?

HERE'S THE ANSWER: the Masonite "Showcase of Famous Brands" model-home promotion, developed exclusively for Masonite dealert, featuring well-known brand names you carry in stock. It has been designed to cover both new-home and remodeling markets.

THE RESUTT? More new business, more profit per dollar invested, than anything you've ever done! flere are a few of the highlights of this dinamic money-maker. .

A personolized promotion pockoge new... complele... reody-to-go !

A power-packed, five-point program has been produced to help you stage the most spectacular model-home promotion ever presented in your town: 1. seuen new Kl "Living Core" home plans,complete with working drawings, specs and bill of materials, in a range of sizes and styles to suit your market; 2. a " Plan of Action" booklet that gives you step-by-step information on how to plan and execute this promotion; 3. a complete promotion kit that includes everything you need, to be shipped to you in quantity at no cost; 4. your name in The Saturday Evening Posf full-color ad in September, to tie you in with the National Home Week; 5. nati,onal and local publicity...magazitre, radio, TV.

Sound interesling?

Then here's whot you doFill out the coupon and mail it right away. By return mail, you will receive detailed information on the entire program. A Masonite sales representative will call to discuss this merchandising program.

WH(IIESAIE DISTRIBUTORS DIRECT'YII tt SHIPffIENTS 1UTIBER. PLYWOOD

By Gorlood fruck ond Traller