Peterson Lumber &. Supply llokes Son Fernondo Volley Yqrd Their'Home' for Do-lt-Yourself

harciware, plywood, roofings, fencing. paneling, hardwoods, shingles and shakes. In fact, everything in the building materials line is either in stock or can be obtained on short order, it was said.

The new yard is under the management of Ted Peterson, who is the son of Berger. Ted was raised in the retail lumber business, working in the yard during his school days, and then followed every phase of the business straight through from procurement to sales. He has a balanied background in business manag'ement and personnel.

The new offices and display room are modern in every detail. Most items are on display in an attractive manner and the plan room offers .the customer the opportunity of selecting materials for new construction or remodeling from the various catalogs and home construction books maintained for their use. The large 100'x56' warehouse is well stocked with dry lumber, moulding, trim, windows, frames and allied items. Here the customer may make on-the-spot selection for immediate delivery or pici<up. He just piiks a number and starts shopping. Peterson is open seven days a week to service the weekend trade, as well as the regular contractor-builder during Monday through Friday.

Tl-rree new delivery trucks, along with a pickup, are in top ond bottom loft photor of the up-to-dote now rcloil 5lore, Top teft rhows com- poctnqt. of lhs nodorn oDerolion. Sqcond Lcf.t picturc! lhe powor lool ond buildcrr'hqrdworc lections in thc Vollay yord. lower left lhows o hqnd.oms dirploy of poneling3 Dehind 98c borgoin counter.

RIGHT PAN€I of Phofor shows yord icenei ot day for the Peterson Lumthe firm formally opened its at 7579 Woodman Ave.. Van

March 15 was a "red letter" ber & Supply Company when brand new retail yard facility Nuys, California.

The Peterson organization is not new to the folks in San Feruando Valley beca-use it was 25 years ago that Berger Peterson opened his first retail lumberyard-on Ethel aienue in North_Hollywood, about the time Bing Crosby made t!r. so-ng, "San Fernando Valley My Home," popular throughout _the English-speaking world. At that time-very few homes had been built and the "Valley" was just starfing to draw its first "settlers," so to speak. Since that time the Peterson. organization has g'rown in a modest way with the community, today one of the finest residential sictions in the Southland.

^ And that brings us 'round to the new neighborhood yard. On opening day, and all through the we&end, hundreds of customers and friends visited the Peterson location. Designed for self-service and the do-it-yourself weekend contractor, the yard is ideally situated in the very heart of the Valley. The large two-acre plant is adjatent to both residential and commercial areal and draws its trade from the homeowner and contractor builder alike. Complete stocks of all grades of construction lumber are maintained, along with various standard-brand items of paint,