Jqck Fqirhurst Elected First Colifornion to Heqd West Coost Lumbermen's Associqtion

Stockholders Approve the NLflIA Wood Promotion Plqn With Assessment to Selves

Portland, Oregon, March 3l-West Coast Lumbermen's Association stockholders at their 47th annual meeting approved a plan to join with other regional associations of the nation in a lumber promotion program.

The promotion rnal Lumber l had been advanced by the Na- rne promotton program nad Deen actvanced by tional Manufacturers Association and provides that at least 75/c of the WCLA membership must a f,nat teast / J7c OI vv ULl\ memDersnlp mUSt appfove. The cost ranges from 10 to 13 1/3 cents per thousand feet of lumber and support from WCLA mills is voluntary.

"The additional national promotion program," said H. V. Simpson, "has been approved with the understanding that it will in no way interfere with or conflict with the longestablished and highly successful l2-year national advertising and promotion program of WCLA."

The stockholders selected a Californian for the first time to head the association, Jack Fairhurst of San Rafael. Vice presidents elected were C. Henry Bacon, Shelton, Wash.; Eliot Jenkins, Eugene, and Robert A. Murphy, McCloud, California. Also named were H. V. Simpson, Portland, executive vice-president; William Swindells, Portland, secretary, and Hall Templeton, Portland, treasurer.

Unveiled at the sessions was the new Douglas Fir Use Book, a 300-page textbook on timber design, said to be the most complete publication of its kind.

George Rideout, vice-president of Babson's Reports, warned lumbermen they were in for at least another year of restricted markets and urged them to keep their business under a tight sail.

Retiring President Robert Ingram, Aberdeen lumberman, cited many cases where specific association work had saved millmen substantial money as he urged full support for the cooperative work as a vital part of industry well-being.

The directors selected by the membership of the West Coast Lumbermen's Association at their 47th annual meeting, March 27-28, include:

L. N. Reichmann, Weyerhaeuser Timber Company, Evverett; S. B. Ferrell, Pope & Talbot, Inc., Portland; G. P. Wilcox, Harbor Plywood Corporation, Riddle; Al Peirce, Al Peirce Lumber Company, Coos Bay; W. A. Constans, Ralph L. Smith Lumber Company, Anderson; J. N. Cheatham, Georgia-Pacific Corporation, Portland; Jack Fairhurst, Fairhurst Nfill Company, San Rafael; John Leland, International Paper Company, Long-Bell Division, Longview; M. R. Leeper, United States Plywood Corp., Eugene; Robert A. Murphy, The McCloud River Lumber Company, McCloud; John Aram, Weyerhaeuser Timber Company, Tacoma; C. H. Bacon, Jr., Simpson Logging Company, Shelton; N. B. Giustina, Giustina Bros. Lumber Company, Eugene; Earl H. Houston, International Paper Company, Long-Bell Division, Longview; and James F. MacGregor, McCormick & Baxter Creosoting Company, Portland.

Hqrris E. Smirh Retires From 'Tempordty' Job in \rY.C.L.A.

Harris E. Smith, for 31 years an executive of the West Coast Lumbermen's Associration, retired the end of March after a brilliant career in the lumber industry. One of the best known lumbermen in the west, Smith has been secretary of the association for the past dozen years. He is the author of some of the basic publications on lumber cost accounting and hai taken the iead for a third of a century in developing sound, accurate and useful cost accounting and statistical information for sawmills and wood products plants.

Smith's first visit to the West was to Longview, ]Vash- ington, in 1923, as a representative of an accounting firm, and later that year, he came west permanently as general western auditor for Long-Bell Lumber Company. In 1927, he was asked by J. D. Tennant, general manager of Long- Bell, and president of the West Coast Lumber Trade Extension Bureau, to take over the financial and membership work of the Bureau.

Then, in 1928, 'ivhen the Trade Extension Bureau was merged with the West Coast Lumbermen's Association and Colonel W. B. Greeley was named as executive head, lfarris Smith was given the job as auditor and financial manager of the reorganized asiociation. Smith protested to Tennant at the time that he wanted to go into private business as a certified public accountant, but was assured the association job could be considered as temporary.

"'Now, 3l years later, the temporary 161 is bver," Smith said at a banquet given in his honor in Portland late in March. "I think I'll just loaf awhile, unless something else temporary turns up."

Smith's 3l-year temporary job probably sets a record, his lumber friends believe. He was also honored at the 47th annual stockholders mee.ting of WCLA and presented with a distinguished service plaque.

Southern Hordwood Producers Endorse Notionol Adveilising

A record turnout of members of the Southern Hardwood Producers, Inc., in their annual meeting in New Orleans, March 13-14, enthusiastically adopted support of the proposed national advertising program presented for their approval by the advertising agency selected to make the presentation by the National Lumber Manufacturers Association. In voting in favor of the program, the hardwood men voted to pay an additional 10c per M' on'their production as their contribution toward the over-all cost.

The program includes advertising in national publications, trade papers, direct mail follow-ups and motion picture films, all designed to carry the story of the applicaiion and beauty of wood to home builders, architects and home owners. The proposal exhibited a great deal of spade work on the part of the agency and its efforts were met with enthusiastic approval by all who witnessed it. The general feeling was that the'program was long over-due.

E. L. Douglass of Augusta, Ga., was elected president for the coming year, and S. M. Nickey, Jr., Memphis, Tenn., was chosen vice-president.

"Babe,tlrot therc's whot I carl a.SOUND FOANDATIONI" observed Paul Bunyan as he delicately lifted up the old house with his pinkie. The Blue Ox grunted. "See them mudsills, girders an' posts? Been settin' there 25 years in the damp an' dark, supportin' 50,000 pounds o' house-an' not a trace o' rot or termites anywhere. Sound as the day they was cut...Babe, sure as you're true blue, that's BAXCO Pressure Treated Foundation Lumber:p ."

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Commercial advertisements are often fine philosophy sermons. As an example, there recently appeared in the U.S. News & World Report a full page ad of Warner & Swassey, of Cleveland, which offered nothing for sale but a sermon. That sermon read:

"It wasn't the Goths that defeated Rome-it was the free circuses." And the ad went on to say: "Luxuriesr pow€r, indulgence had made this once-tough Roman people soft. To stay popular, their emperors gave them more and more of the ease they craved-free bread, free circuses, easier living. So the Romans softened up themselves for the ambitious, hard-working barbarians. And in 410 A.D. the greatest nation the world had ever seen was invaded and destroyed."

And the advertisement was of the opinion that history might repeat itself, and that we of today might well remember what happened to Rome.

**rl.

George Ade used to say that there is no place where humor counts for more in a commercial way than in advertising. "ff you can only land your shot under a man's funny bone you have done the deadly work and can interest him in whatever you have to* offer." * r$ {.

Mark Twain used to say that circumstantial evidence should be treated with great caution, as it is likely to be wrong after all. To prove his point he said to take any pencil sharpened by a woman; if you have witnesses you may find that she did it with a knife, but if you simply take the aspect of the pencil, you are bound to conclude that she did it with her teeth.

Thomas Jefferson wrote always in a spirit of wisdom, but often his brilliance seemed surpassing even of himself. For instance, take the following paragraph:

"Cherish the spirit of our people and keep alive their attention. Do not be too severe upon their errors, but reclaim them by enlightening them. If once they become inattentive to public affairs, you and I, and Congress and Assemblies, judges and governors, shall all become wolves. It seems to be the law of our general nature, in spite of individual. exceptions; and experience declares that man is the only animal that devours his kind; for I can apply no milder term to the governments of Europe, and to the general prey of the rich on the poor." **

Perhaps the greatest message Woodrow Wilson ever left t9 posterity was this:

"I do not want to live under a Philanthropy. I do not want to be taken care of by the Government, either directly or by any of the instruments through which the Government is acting. I want only to have right and justice prevail

BY JACKDIONNE

so far as I am concerned. Give me right and justice and I will undertake to take care of myself. I will not live under trustees if I c,an help it. I do not care how wise, how patriotic the trustees may be; I have never heard of any group of men in whose hands I am willing to lodge the liberties of America in trust."

"We learn all sorts of interesting and strange adventures of individuals and races," wrote Dr. James B. Conant, "but out of it all does there not arise a vision of human achievement-heroic actions, inspired thoughts, designs of beauty, and slow unraveling of nature's secrets? This heaped-up treasure, this non-material wealth alone speaks ,eloquently to me of what is man, and strengthens my belief in the significance of his future."

Edward A. Filene was of the opinion that business success is not everything. "If it were everything," he said, "it would be nothing. It might keep the race alive, but what would be the use of keeping a race alive if it had nothing more to do than to keep alive? It is culture and art and idealism, it is religion and spiritual aspiration, which give a meaning to life. Material success is important only because it makes all these other developments possible. Getting a living is imperative if we hope to achieve life; but getting a living successfully does not necessarily mean successful living." :B :F :r

The creed of Edwin Osgood Grover is a beautiful one. It goes:

"I believe in boys and girls, the men and women of a great tomorrow, that whatsoever the boy soweth, the man shall reap. I believe in the curse of ignorance, in the efficacy of schools, in the dignity of teaching, and the joy of serving another. I believe in wisdom as revealed in human lives as well as in the pages of a printed book; in lessons taught not so much by precept as by example; in ability to work with the hands as well as to think with the head; in everything that makes life large and lovely. I believe in beauty in the schoolroom, in the home, in the daily life and out of doors. I believe in laughing, in all ideals and distant hopes that lure us on. I believe that every hour of every day we receive a just reward for all we do. I believe in the present and its opportunities, in the future and its promises, and in the divine joy of living." ***

And then there is the story about the newly rich woman who was trying to make an impression. She said: "I clean my diamonds with ammonia, my rubies with Bordeaux wine, my emeralds with brandy, and my sapphires with fresh milk." The quiet woman in the group said: "I don't clean mine. When they get dirty, I just throw them away."