FIRST CALL HOBBS WALL

Cqrlton Nomed New President of Sierro-Cqscqde Conference

Warren Carlton of Winton Lumber Co., Martell, Calif., was named president of the Sierra-Cascade Logging C.onference at the 15th annual meeting of the group February 13-15 at the Sacramento fair grounds.

Highlight of the conference was a logging equipment showfrom power saws to portable towers-with the emphasis centering on new trends and technical improvements in the timber industry,'s tools.

Vince Bousquet of Weyerhauser Co., Klamath Falls, Oregon, served as president of the conference.

David Cutler California .Lumber Merchant

Dear Dave: firank you for the excellent coverag'e of the formation of the TYood Information Bureau. We have high hopes for this new approaeh to cooperative promotion of lumber and wood products.

We have- a long way to go, not only with the general public but especially ivith lumbermen to sell the many advantages of wood.

With your help maybe we can learn there are ways to sell lumber other than quoting a list and cutting the price. Perhaps eventually we will see lumbermen using wood instead of steel for their sheds and lumber storage trees; wood siding in place of stucco and aluminum. Maybe we can learn to sell wood decking for insulation value, wood. paneling instead of sfirceo end r*ltpaper tor ease of maintenance and greater beauty, heavy timber construction for g3eater fire safety and earthquake resistance in schools and commercial buildings.

At least we're going to try.

Cordially,

Dick Lloyd

Ed Fountain Lumber Compbny

Dear Mr. Cutler:

I would like to take this op- portunity to thank you on behalf of myself and Nick Cordil for affording us the privilege of participating in the round table discussion recently held at the offices' of Owens-Parks Lumber Company pertaining to wood promotion.

Sincerely yours,

Marshall Wooten Business Representative Lumber & Sawmill Workers Union Local 2288

Dear Mr. Cutler:

The Lumber Employers Council is greatly appreciative of the space you have provided in the March issue of California Lumber Merchant, for the Wood Promotion Program.

We are confident that our industry has a better understanding of the benefits that will ensue and I trust will appreciate the value of collectively joining in a project to promote our products,

\Mhile we are indebted for the excellent coverage provided, we of course recogrize the value offered advertisers which your publication makes possible.

The Wood Promotion Program will add measurably in publicizing wood products these agressive firms to public.

Many thanks.

Yours very truly, Robert P. Baugh Chairman

Lunrb'lr Employers Council

Dear Dave:

for the 5 Garlow Company Warehouses

I want to tlank you for the excellent covexage you gave to the "Wood Information Bur@u" wood promotion program.

This promotional efrort promises to be the best of its kind in the country, and we expect it will grow as other union-management contracts include similar promotional clauses.

Mr. Mark Hutkin, who handled the contract negotiations for the Lumber Employers Council, and Mr. Marshall'Wooten, President of Local 2288, are the two men largely responsible for getting wood and wood products promotion started in this market.

I believe that the industry owes them a large "vote of thanks" for recognizing the importrnce of a prcmptional.e.ffort and actually gEttiirs it started.

Sincerely,

Jim Cooper Cooper, Davis & Company

Max Cook

California Lumber Merchant

Dear Max,

In your March issue, page 24, there is aJr error. "Buck" YeageaJr, my son, is with Yaeger & Kirk.

Yours very truly,

Steve Yeager

Dear Steue, Thanks lor the letter., and, color us incorrect.

Ole May.

California Lumber Merchant

Dear Ole:

Thank you for returning the pictures which were used in your fine article about the moving of Corona Lumber Co.

Will you please mail us six copies of the magazine which will cover this story and bill us at our new address.

Sincerely,

T. R. W'are Corona Lumber Company

Corona, Calif.

Gentlemen:

I am enclosing my check, please send me the California Lumber Merchant.

I have sold my interest, and retired from the Anawalt Lumber Company as of January 1, 1964 and have missed receiving your magazine.

Yours very truly

J. Scott Simmons Los Angeles,

Calif.

to Sewc All Souihcm Collfornio Dealerr * l7O3 N. 8th Street COLTON, Colifomio TAlbor 5-0572 t l38l Brqdley Ave. PACOIIAA, Colifornio EMpire 9-5208

738 Eost 59th Strcet tOS ANGELES, Collfomlo Pleosont 2-3197

6807 McKinley Avenuc LOS ANGEIES, Collfomio Pleosont 2-3136

25tO N. Chico Street EL ,tlONTE, Collfomio Gllberr i7345 C0mffi $3lbt * il400 Intorchrueablc Prnsls Entrance lloon-All ltpes *

TTORSAil DOORS tor Evary Un . .

SED0RG0 Lowcrs & Colonial-ltlodern Hardwood Flush Panel lloors * rtUSH DOORT ASll-l{All08illY

-ElRCllMrsolllIt-EEEcll *

FtR PtYlvoollJIPINESE PTYWO|ID *

NOTDCO DOOIS

1ouvEn Doors

3 PANET DOORS F.3

FOUR PANEL RAISED F{,I x-BucK FROI{T DOOTS sAsH DOORS F.t3

RAISE PANEL IOT'VEN DOONS scnEEt.t Doons

FRENCH DOOn6

DUICH DOOnS

FANCY FlR DOORS IENTRANCq r.ouvEf, BttNDs

A.iO}.ITEREI' TYPE DOORS "souTHERi.l Aln" Doots *

Estobllshcd 1896 wllotEsArE oNtY * iAtmbrr Soclhrrn Gallfomlc Door Inrlltulc

Tclephone

Troffic Service Formed

The first Pacific Northwest trafiic corporation spt'r'ializins erulusivell in the prob[en-. of \\estern luml,er and pllwood mills and rr holt'salt'rs. ltas lrecrr fourrled in Portland. 'fht, rrew companf is l,umlrermen's Iraflic Serr i<'e. Inr'. located in Portland.

A. \{. "\'{ac" Cheatham. the corporaIion's manasel'. announced that the LTS ofIit'es at 729 S.\t''. Aldcr Street. \\'ere open for lrusiness.

The onlv ont' of its kind in Oregon and \{-a-lrirrglorr. llrr new serr ice organizatiorr will act as a consultant trn traffir' rrol,lems lo luml,er lrade asrotiations. lo indir iclrral rnills and nholesalers r.r.ho sulrst'ribe to its information bulletins as members. and to lumbermen l'ith specific traffic assignments to lre performed on a fee hasis ]ry (lheatharn.

The l,'fS rvill rvork on lrrmlrer llon' pr,rb' lems ria rail. trut'k. attd targo" aclittg as trallir: manager for its memlrtrs too small to maintain their own traflic departrnents. representing larger members in spret'ifrc proceedings lrt'fore state and federal rt'gulatoly botlies and carrier associatiorts, attd disseminating to lll memlrers codified and up-ro-date r1ata ott neu' tarifis. loading regulations and restrictit)ns. rates and routing, car supplr.. and gent'ral innovations affecting the mo\'('merrt of lumbcr to domesticr and foreign markets bv land and sea.

North Pocific Appointment

Bob E. lJartlett has hcen namt'd account ert'c'utive in tht' hartlwood divi-.ion of \orth Pat'ifir' Lumbt'r ComPanr- b1' Donal L. O'(.onnor. general manager for tht' harduood plvu'oorl. and wart'houst' dir.isions.

A graduate of tht' National Haldu'ood Lumlrer Associatiorr grading school at lft'mphis. Bartlett also had -.t'r,eral yt'ars experience in both liroduction and marketing prior to r:oming u'ith Iorth Pacifir'.

Federol Timber Holdings

The govcrnrnent holds 70 per cent of N'lontana's l6 million acrt's o[ commercial timberland.

Cleor

Rod qnd Spirol Dowels

PT.YWOOD

Wood Finishes, Gluer ond Hqrdwood Speciolties

WHY A WHOTESATER?

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A huge and unmeasurable volume of lumber business is conducted on a basis of known personal integrity . the wholesaler's evaluation of his retail outlets. On a basis of standard rating guides along-as accurate and valuable as they are-manufacturers may hesitate to do business with many retail outlets which actually are sound and secure in every way. The mill depends upon the lumber wholesaler to develop a personal knowledge of his market area, and to act on it.

The retail yard dealing directly with a mill may hesitate to enter into claims where there is a question. When they dq there is seldom a party in between to help ascertain the facts and present them objectively for discussion.

Whether close at hand or dealing with mill suppliers thousands of miles distant, retail yards are quick (and welcome) to depend heavily upon the claim experience of the wholesaler. Often the problems are not of the wholesaler's making, though he finds himself in a position to see both sides. Retailer and manufacturer alike turn to the wholesaler for conclusions.

With a vested interest in all parties, the ttman between" often rnakes such arrange- ments as to absorb part of the costs himself, promoting continued relationship among all parties.

Others

Lumber wholesalers are uniquely located in the distribution pattern to find themselves more and more involved in a range of functions evolving in recent years as the lumber market has adapted to competition' Retailers can call more and more upon wholesalers for promotional advice as far as lumber is concerned. NAWLA members, for instance, in 1962 arranged some 3,000

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