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Here low cost is combined with beauty and utility. Driftwood Accent Hardboard is prefinished, with a U-shaped painted groove for easy maintenance. Grooves are random plank. Perfect for Family Rooms, Vacation Cabins, Stores. Neutral Driftwood finish blends with all color schemes, Panel size: r/a" x 4'x 8'.

Deqler Morketing Triol

The most extensive advertising and promotional campaign ever staged in a single market by a building materials manufac. turer was conducted in Grand Ranids" Michigan during March 1,1 the Armslrong Cork Company for its suspended r:eiling system.

J. O. Sampson, Armstrong's manager of lumber dealer sales, said the objective of this campaign was to learn how large a market can be developed for the lumber dealer in the residential and lieht commercial areas. By a hear-y schedulc o[ full page two color newspaper ads and sixt.v sccond television spot announcements in ruMBEd prime viewing time, Armstrong aimed to project the consumer awareness of suspended ceilings in Grand Rapids to a point several years ahead of the rest of the countrv. This will help Armstrong marketing analysts to estimate the future direction of the business.

Following a kick off dinner and marketing presentation, nineteen Grand Rapid's area lumber dealers agret'd to participate in the program. Sampson said these dcalers received free ad mats, radio spots. and publicity material for their own advertising and public relations efiorts during thc promotion period. In addition, Armstrong will hold counterman training st'ssions. supply premiums and promotional materials, mail sample kits to contractors. conduct stock audits, and assemble special displals.

Moson Supplies Adds Line

Mason Supplies has been selected as distributor for Gold llond ceilins tile. a product of National Gypsum, Paul Sink" general manager, has announced. The rvholesale building supplies firm is a leadins distributor of name brand building supplies from its Los Angeles location. Durins the next several months the com' pany plans an expansion of their National Gypsum Iine.

SPECIAIIZING in-Douglos Fir Dimensions, Boords & Sfuds

Western Hemlock Dimension, Boords & Studs

White Fir & Redwood Studs

CARGO-RAIL-TRUCK & TRAILER

Pine ond Plywood Redwood Posts & Redwood Speciolties

KENNETH W. TINCKTER IIAITAN A. MICHIE