frlajor Pro,motional Campaign

Lumber and buildini.materials may see as its 1963 schedule. Four national a big new profit opportunity materialize at their cash registers this year as a result of a major promotional campaign on Quiet Conditioned Living.

The Celotex Corporation, capitalizing on what it believes is the newest and timeliest idea in building today, has launched the campaign within the building industry and among home-minded consumers.

Included in the promotion is a doublebarreled advertising campaign through trade magazines and shelter publications. The company's 1964 trade advertising schedule will be more than twice as large

GAUFORNIA tulllEt tUtElcllANT

construction, sound insulated ceiling'floor systems, and acoustical ceilings.

Celotex salesmen are now contacting home builders throughout the nation to show how magazines will carry the Celotex quiet conditioning message to millions of readers through a series of full-color ads.

"By aggressively promoting the Quiet Living concept with builders and consumers, we fully expect to spark a major trend towards sound conditioning in new construction and remodeling," said Marvin Greenwood, Celotex vice president. 'oThe alert dealer will be one of the greatest beneficiaries of this promotion, since it will create new demand for additional building products."