HREHA1I.'.;!':= GYPSUM WALLBOARD

loy's room employr prefinlrhed ponels. decorotively designed lo provide hondsorne ond prcclicol working wqlls within the home. Other derigns qnd polterns of perforoled hqrdboqrd ore ovoiloble, some wilh rondom spocing, irqcety designs, ond even with squore holes. ln q chlld's room, or q utility room, on odded feolure is th€t lhe surfoces wipe cleon with iust o domp cloth.

tion and improvements, including those tackled by the home handyman himself.

Feature stories printed in the nation's newspapers and major shelter magazines concentrate on these home uses, while com' mercial and industrial markets are approached through trade publications.

In newspapers, the Association has been a leader in the utilization of run-of-paper editorial color mats, furnished to editors to run as news rather than advertising, which provide dramatic illustrations for stories about new products and applications.

These promotional efiorts have been aimed at stimulating sales through retail building supply dealers, and to encourage greater use oI hardboard products by builders, interior decorators and home planners.

For another audience, the Association has cooperated with American Forest Products Industries, Inc., in the publication of a booklet, ooStory of Hardboard." Written specifically for high school and college students, it is not intended to be a technical pamphlet. But it does present the industry, its breadth of products and their uses, to schools of forestry and architecture, and other interested groups. More than a quarter of a million copies have been distributed.

In addition to its efiorts toward educating wood products users, the Association has taken a wide-awake, positive approach to the import problem. Since 1953 hardboard imports have increased 1900 per cent. The domestic hardboard industry has not sought rigid quotas nor increased tariffso but has made an efiort to protect itself by the imposition of dumping findings where the evidence of dumping by foreign manufacturers seemed to exist,.. (Coainued on Page 60)

Higb quality mouldings, stocked in quantity

Maple Bros., Inc. carries a complete stock of all standard Ponderosa Pine Moulding patterns all soft-textured and smooth-finished in uniform quality. Special patterns will be milled to your specifications. Your order receives Prompt attention and on-schedule delivery at Maple Bros., Inc.

Further, beliving that there are Plus Values in domestically produced hard- board, the Association has tried to bring these pluses to the attention of purchasers and users of hardboard through its promotional campaigns.

These Plus Values include the continuing development of decorative hardboards in varieties not matched by imports, consistent high quality, fast and dependable deliveries, readily available technical and eng;ineering assistance for dealer and user ofiered by each member company, adver. tising and promotional programs entered into by the American Hardboard Association and member companies, and the re. sultant customer confidence in well-known American brand names.

CALlFOlfillA company functioning. She tried to retire in 1954 but after a couple of months was called back into service upon the illness and death of Frank Connolly.

In 1959 she joined the Stantonites as Secretary to the Sales Manager and Traffic Manager and retained that position until her retirement.

Now having reached the ripe old age of 65 she is trying her luck again at retiring. She and husband George hope to get in a few trips to the Northwest arid Midwest this spring and summer.

Mildred is an active Hoo-Hoo-Ette, raises pineapples in her backyard as a hobby and has actually had sorne delicious ones. (They got nipped in our freeze this year).

She also found time somewhere dlong the line to raise a son, W'estley, who is in the construction business.

Ruth Armand, who has been with Stanton for some 20 years, has been promoted to Traffic Manager.

6-pcge booklet hove been qn Hordboord Associolion. ory of the producl, wilh

3OO,OOO copies of this I published by the Americon It lells the complele story frlitnficnr, chcrtr ond drinlttoar of lrrmr. "ilre Story of Hordboqrd" will be drtrlbutrd through AllA ond Ameritqn Forcrt Products lndurfrics, tnc., lo high schools, forestry colleges, librories ond ttrdboard deolers cnd osers, Copies qre qvoilobla free by witing the Americon Hqrdbocrd Associction, 2O5 Wesl Wqcker Drive, Chicogo 6, lllinois.

Mildred Dean Dutton, Traffic Manager of E. J. Stanton & Son, Inc., retired on February 28, 1963, after some 39 years in the lumber industry. She started working as a secretary with Western Hardwood Lumber Co., back in 1924, and in 1939 became Traffic Manager and Purchasing Agent of that company, retaining that position until 1953 when the company was sold.

At that time she went with Frank J. Connolly (who started his own business knorvn as Westhard Importing Company to Terminal Island, as Secietary and Traffic Manager, and helped in getting the new

Partners ks Condy and Herman Scott elosed their S & C Lumber Co. retail yard in Stockton on February 1. Condy plans to enter the real estate business locally and Scott has joined Square Deal Lumber Company in Stockton.

tOs.CAt, WHERE QUATITY COUNTS

Complete Inventory: Sugor Pine, Ponderoso Pine, White Fir, Colifornio

Douglos Fir ond Cedor . Direct Mill

Shipments: Truck Lood, Truck & Troiler And Cor loqd . Milling Fqcilities & Yord