PERSONALS

Il. J. "Rudy" Ness has been named sales manager of Lolenz Lumbel Company at Burney, California, accolding to company officials. He u'ill have complete chalge of all lumber ploducts sold by the mill. Priol to joining Lorenz on Februaly 15, Ness had been 20 years with Clear Fil Sales Co. at Springfield, Oregon.

tsob Ahrens has been promoted to sales manager of Diamond National's Chico Remanufactured Wood Products Division. He replaces Jack Hawley lr.'ho moves up to general manager of that division.

Glenn Dietz continues as general sales manager of Diamond National's Red Blufr opelation, assisted by Ilill Kofrard, assistant general sales manager'.

Ed Jenkins, former manager of Brentwood Lumber Company, Brentwood, California, has joined Square Deal Lumber Company in Stockton.

Mickey Smolich has joined the sales staff of Lumber Dealer.s Materials Co. in Sacramento, according to LDM manager Helmer Hauge. Mick is u'ell knorvn throushout the trade in the bustling Sacramentolr,ea ancl selved as president of Saclamento Hoo-Hoo Club 109 during the club's 1961-62 year. Plior to joining Lumber Dealers he- had been with Friend & Terry Lumber Co. which closed its doors after ovel a century of doing business in the Sacr.amento area.

Yerlon McKinney spent the first week of March in the Mountain States area on Island Timber Company business.

Dave Wilson, formerly with Bell Lumber Company in Sacramento, has joined Arden Lumber Company, accolding to owner Rill Baird of Sacramento.

Mr'. and Mrs. Monroe Hirschfeld spent the month of March vacationing at Palm Springs. One of the real veterans of the East Bay's retail lumber biz, Hirschy remains active in the operation of Bay City Lumber Company in Oakland.

Stan Eznekier, westet'n division manager of E. L. Bruce Co., spent most of January and February contacting customers and suppliels in Canada, the Mountain States and the Southu'est.

Lake Tahoe retailer, Charlie Cross, Sr., got his filI of looking at morose skiels and journeyed down to Georgia last month with the missus for a winter vacation in the Southeast and a look-see alound New Orleans and environs. Charlie, rvho operates yards at Truckee and Tahoe City, s*'ears he hasn't touched a snow shovel the entit'e season and the way it looks right now he might as well letile it fol the season.

Ed Heiberger, head of Redwood Sales Company, San Francisco, spent the first two u'eeks of March calling on customels in the Midwest and East and attending a company sales meeting in Chicago.

Among those attending the Western Pine Association annual meeting at San Flan-

cisco were Jerry Dodge, Jeff Ilrooks and Frosty Foster, of Brooks-Dodge Lumber Company, Montebello.

PauI Foote, sales manager Collins Pine Co., Chester, California, was a recent visitor in southern California calling on various friends and wholesalers throughout the trade area. It was a working holiday as he also visited Santa Anita, Death Valley and the playground resorts.

Fay Madison, president of Pacific-Madison Lumber Company, in mid-February iourneyed down from northern California to spend several weeks visiting the Downey plant and personnel. Following this he flew over to Hawaii on business, and plans to return to Downey again in March.

Horace Wolfe of Marquardt-Wolfe, Los Angeles, reports that he enjoyed his recent trip to San Francisco and attendance at the National-American meet held there in earlv March.

Sandra Paine and Barry Reynolds, both Stantonites (E, J. Stanton & Son, Los Angeles), were united in marriage in Inglewood on February 2. Sandra was one of the nine princesses in the California Forest Products Day "Queen of the Forest" last fall.

George W. Gibson, San Bernardino lumberman and his wife Helen traveled to San Juan, Puerto Rico, fol skeet shooting, and wound up by sharing a championship with William T. Sesnon Jr. of Beverly Hills, .20gauge skeet event.

Obstacles out of range of standard truck rear view mirrors have always been a plague to truck drivers. Back-up accidents, scraping obstacles when turning in the yard or those involving that little sports car that invariably appears "out of nowhere" or when the driver attempts to turn or change lanes can now be eliminated with the introduction of SAI'E-T-VIEW.

SAFE-T-VIEW is a convex panoramic mirror just under 4 inches in diameter, which contains an adhesive back, that can be positioned on the lower portion of the truck's rear view mirror, No tools are required and installation can be effected in half a minute by merely stripping the wax paper ofr the back of SAFE-T-VIEW and pressing it to the position desired on the regular mirror.

Many fleet operators, bus companies, school districts and military installations have reported an almost immediate lessening of back up and side-swipe accidents with the use of this device, At a quick glance the driver gets a wide angle view, even the rear wheels are visible, and yet is not deprived of the use of his standard rear view mirror.

SAFE-T-VIEW lists for $2.95. Information may be obtained from the manufacturers: PAR SALES CO., INC., 1647 North Gower Ave., Hollywood 28, Calif,

Ben S. Allen, former newspaperman, conservationist, and longtime associate of Herbert Hoover, died Febluzrly 26 at his Palo Alto home. He nas 80.

Mr. Allen was publisher of the Sacr.ar.nento Union (1919-23) and the California Farmer (1923-36). He served with Hoover on the comnrission fot Relief in BelEium in World War I, and accompanied the expresident on a number of speaking tours in 1936 and 1938. He ended his career in various leadership roles in the redwood lumber industry, helping re-unite industry people after the protracted strike of 1948.

A native of Glass Valley, California, ^A.llen attended Stanford University, graduating in 1907. While at Stanford he was Editor of the Stanford Daily and campus collespondent for the San Francisco Chronicle and the San Ft'ancisco Examiner.

After a stint as a reporter in San Flancisco, he was assigned to London by the Associated Press rvhere he u'as their' first "Outside" reporter for London and England and served in that capacity throughout the Balkan Wars and the early part of Wcr'ld War I. In 1914, he was one of seven men who met in Herbert Hoover's London office to found the Commission for Relief. During the U. S. portion of World War I, Mr. Allen served with Mr. Hoover as a member of the U. S. Food Administration Board and also served with the U. S. Fuel Administlation and the War Trade Board.

While publishing the California Farmer, Allen had an office in San Francisco to handle the public relations and tariff problems for a group of farm co-operative marketing organizations.

During World Wal II, he served with the Army Postal Censorship and the Office of War Information in San Francisco, after which he re-opened his public relations offices in San Francisco.

Following the 1948 strike in the redwood industry, Mr. Allen did resealch on the history of The Pacific Lumber Company.

In 1950, he came to the California Retlwood Association to set up their first Con- servation Division, under which came the dedication of the first tree farm in the Redwood Region now totalling 123 tree farms with 645,000 acres, and the formation of the Redwood Region Conservation Council as a medium for creating better' undelstanding br:tlveen the ledwood indus' try and the people who lived in the Redwood Region. Mr. Allen was elected an Honolary Lifetime Vice President of the RRCC on his semi-retirement in Janualy of 1957. Aftei' retiring he served as a public relations consultant to both CRA and the RRCC.

Mr. Allen is survived by his widow, \'ictoria and by his f6u1 s61s-$hannon, a Chicago doctor; John, Science writer of Palo Alto: David. Dilector of the U.C. extension proglam and William, an attorney in Washington, D.C.

Veteran lumberman. William J. Lawrence, ?5, died unexepectedly at his Berkeley home on Saturday, February 16.

Born on September 2, 1887, at St. George, Maine, Mr. Lawrence had spent his lifetime in the lumber business, for the most part with McCloud River Lumber Co. at McCloud. California. and McCIoud Lumber Co, in San Francisco. He had been in McOloud's San Flancisco sales office since the early 1930's and in more recent years had been enjoying retirement.

A member of the Masonic Lodge of McCloud, Mr. Lawlence served in France during the First World War. He leaves a wife, Martha, of their Berkeley home; four' nieces, and 15 Erandchildren.

PONDEROSA E 9UGAR PINE

REDWOOD T INCENIE CEDAR

WHITE & DOUGTAS FIR

Leslie G. "Les" Possmore

Fred L. Possmore

Box

Ponderoso ond Sugor Pine

Cleqr Fir ond Redwood

HAWES ST. & ARAASTRONG AVE.