EED HEA S IS D STOP FOR LUMBER ANdPLYWOOD

OLD GROWTH DOUGLAS FIR

CUT-TO-trRDER

Sevenday delivery on most specialty orders Dimension, Plank and Timbers.

SERVIEE Weekly cargo shipments packaged for easy handling complete yard lumber inventory for immediate delivery from Wilmington, Calif.

PLYWBOD Complete inventory of Douglas Fir interior and exterior grades for immediate delivery from Wilmington. Plus Mahogany, Birch and Sen decorative plywoods.

FEN E lNG "Coosedar" rustic grape stake style fencing in 4', 5' and 6' lengths of durable Western Red Cedar. Packaged for easy handling from our Wilmington warehouse.

EOOS HEAD TIMBER CO. manufactures Lumber and Plywood for the Retail Lumber Dealers of Southern California with complete inventory at CTlOS HEAD LUMBER AND PLYWBOD EOMPANY wt LMt NcToN, cALIFORNtA Berth 135 r P. O. Box l2l5

Telephones: TE4-5261 SP 5-1f79

The results of a study to determine the feasibility of consolidating the major western [orest prodults assor'iat ions \r'as l)resented in February to the board of tmstees of the West Coast Lumbermen's Asso< iation.

The same study by Cre-"ap, I'IcCormick and Paget, international consultants, lvas presented to the Douglas Fir Plywood Association directors. W'estern Pine Association directors were also scheduled to receive the report.

The WCLA and DFPA directors agreed to set up a steering committee oI industry principals to study the possibilities oI de" veloping a practical plan which would re- ceive solid industry support and which would resolve legal and other problems.

In general the feasibility study pointed out where such a consolidation uould eliminatc duplication of efiorts in commorr fields such as tra{Iit:. safetv. irrsurance. forestry and field service work.

It pointed out that more e{Iective results could be achieved by a unified program in such areas as promotion, building code work, intensified selling, and researt,h to meet new demands at the market place.

The feasibility report indicatei that this consolidation would strengthen wood's efforts to comltat the inroads beine made bv other l,uilding malerials bv conccntrating action power in one main program.

The feasibility report proposed a plan which would protect and safeguard the rights of each main segment of the indus' try: plywood, fir lumber and pine lumber. Strong sub-officers would be set up in each of the various districts to handle purelv local problems in thc {ourteen-state regiorr. Adequate repre-sentation nould be provided lor large and small member mills, fol pqeen and dry producers, for various pl1'wood groups.

In appro'r'ing in principle the basic thinking in the feasibilitv report, the trustees of the West Coast Lumbermen's Association insisted that the practicability ,stud1should includt: r'onsultation u'ith all member-s to fully explore tht' reasons for u'orking together and the benefits to be deriled from this action.

A strong point made in the {easihility study is the need for combined research bv lumber and plywood producers to encourage the broader use of the two basic wood products. Research projects would go into the entire area o{ exploring new methods to use lumber and plywood, new techniques in componenting, fabrication. pre-finishing, pre-cutting and remanufacture to produce products to compete with other materials and to better serve the construction industry.

In making the initial feasibility stud1., some 80 firms rvere contacted by the management firm in the lvestern states to get ideas and suggestions from a rvide spectrum o{ the industry, including small and large mills. green and dry producers and all categories of plywood producers. The results of the extended studv are expected to he availahle n ithin the n"it .i* months.

A two-day clinic on Store Layout and Product Display, sponsored by the Lumber Association of Southern California. i-s scheduled {or N{ay 6 and, 7 at the Holl1.wood Knickerbocker Hotel. It is beine conducted by Harper Mitchell. whose previous presentations hefore the Western Retail Lumbermen's Association in Oreson and S'ashinglorr have l,een enthusiaslicalll' r'eceived.

Subjects to be covered: The changing character of markets and methods in building materials retailing; the sales-engineered story lar-out; product display and customer service in the war,ehouse; modern display methods to give your products a selling role, your customers a buying role; and, cheerful colors and good store Iighting enhance product appeal and stimulate buying.

It is reported that a number of persons have already signed up for the clinic, but that an additional number can still be enrolled.

Better call LASC immediately-in Burbank, Vlctoria 9-646I-and make yoar reservation.

A parrot can be taught a sales talk. A tape re' corder can recite the advantages of any item. But neither can tell the difierence between a customer who needs plywood, and one who wants a load of brick. Our friends look to us for freedom of choice -independence from high-powered canned insistence on: not what you need, but what someone wants to sell. We believe that our independence means better service Ior you. Come in and ask us to prove it.

Time-saoing seroice on:

The beet in softwood and lurtluood. Plyuooil.t . Formica I|Ionkeypoil Plyoood . . . Masonirz Branil Harilboard.

955 South Alameda Street Los Angeleg California MAdison 7-0057

Member of National Plvwood Distributors Association