New Glen Mar Shores Development Launched with Sales Trimmed for Fast Turn

Like most good developers MACCO Realty Co., Paramount, Calif., has evolved many techniques in building and selling homes whi"ch are particularly successful. Their many years in business proves that they have their fingers on the pulse oI the buying public and know how to promote.

MACCO's recent 177 home development in Huntington Beach proves the point. The new Glen Mar Shores Series capitalizes on an excellent location close to many of the best beaches in the Southland, but more than that it shows a refinement in selling techniques that is seldom duplicated.

One of the excellent innovations is their Sales Pavilion Selection Center. Here pros- pects can see exactly where the tract is located in relation to beaches, churches, schools, shopping centers, etc, It not only points out these locations, but is a topographical representation of how the area looks from the sky. There are also exciting photographs of activities that are nearby for every resident.

In addition, this pavilion shows the prospect all available elevations and shows which models are still available on a plot plan similar to an airline seat selection chart. Then there are exterior color selec. tion photos and samples of carpeting and interior color choices. With all this contained in one building, the customer can visually consider every aspect of the home he would like to buy.

In a fenced area behind the pavilion are four typical models. Customers can leisurely visit a contemporary, modern, provincial, or traditional environment. There are also facilities for setting down with a customer to cover the financial considerations, finalize on the elevationo colors, etc. which the customer has decided upon. Some of the features include yards, landscaping, wallto-wall carpeting, builrin appliances, sliding patio doors, natural finished wood cabinets, fireplaces and many other desirable conveniences and step saving features.

In making the most of the surrounding Iandscape and to bring out the emotional appeal that goes with sand and surf. MACCO has used exterior wood sidine on all the elevations in rough sawn cedar, redwood and Lam-Loc Pecky Cedar. These are finished clear or toned to pick-up natural color shadings of the area. MACCO consiptently use large quantities of lumber products in their developments. Warington Lumber Company, Garden Grove, Calif., has worked with MACCO on many of their major projects. MACCO has several residential as well as apartment projects under construction at all times, which indicates why they have had to create selling approaches which get the message across fast with a minimurn amount of sales effort towards the customer.