TH IS IS THE MONTH

This qd is running in the next issue of Sunset Mogozine ond other publicotions. Fence stoining lime produces lots of profttoble soles. Be sure you cosh in on Olympic Stoin's efieclive consumer odvertising compoign ond get your shqre.

Here's the plan: First tell your neighbor that you're going to stain the fence all by yourself. And that you're going to use Olympic Stain. Then tell him how Olympic keeps fences looking sharp years longer than ordinary stains or shake paint. (Now have him hold the brush while you explain further.)

Point out that Olympic contains much more pigmgnt, more oil, and a powerful wood preservative. Then let him take a couple of strokes to see how easy Olympic goes on, how it penetrates the wood without forming a film. Explain that Olympic lets the wood breathe so it can't crack, peel or blister. (And how Olympic will give you double your money back if it does.)

By this time you should have your neighbor pretty well hooked. Unless, of course, he's read Tom Sawyer. Or this issue of Sunset.

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