Heatform Fireplace Units Increase Retail Dealers' Sales

From the earliest times men have gathered arouud the open fire for warmth and fellows,hip. Even now we find uo real substitute for the cheer of a burning log.

The Heatform fireplace keeps all the glow and cheer of the old-time open fire but iu addition also circulates heat like a furnace. Through inlet grilles in the hearth of the fireplace, cool air flows from floor level into the heating chambers which surround the firebox and throat of the double-walled Heatform where it is heated aud returned to the roorn through outlet grilles placed on the sides or front of the 'fireplace, in the mantel shelf, under a metal hood or even in an adjoining room.

Here is o fireploce buih oround lhe Heorform itodel "S" (Swedish) unil wiih the fronf ond right side open' Cool air is drown in through the inlets of spoced mdsonty ot f,oor level in

Two-woy opening firaploce is smokofree cnd circutotes heqt inlo lwo rooms. The ilodel "D" Heofform worm oir circuloting unit wos used in building this fireploce. Hesform unit: ore qvailable for oll styles of ringle ond multiple opening Greploces.

Heatfornr is a con-rplete unit, hearth to flue, consisting of the firebox, throat, dome and damper. It is built to proper angles and dimensions around which the nrasonry walls of the fireplace are easily aud economically built. Heatf orur eliminates constructiou errors and smoke trouble.

Builders are finding that the Heatform is their best assurallce that there will be no call-backs ou the fireplaces they put into their hotnes, and tlre honre owlters are discclvering that the fireplace cau be a real conrfort and joy rather than just a decoration.

Heatforln ttnits are available in five modeis and matry sizes for every style of fireplace tlcsign. The matrufacturer offers lumber dealcrs cortrplete construction details and drawirrgs plus a 32 page book of National prize rvinning fireplace designs. Call or write Superior Fireplace Cornpauy, 4325 Artesia ,\'r.e., Fullerton, California. Telephone: Los Angeles exchange-MAdison 6-0467.

TECO Lcruds New Progrom

Ar Open House

Tinrbcr Enginecrirlg Conrpany's Western Research I)ivision was hos't to rnore than 50 top executives of West Coast plywood and particle board plants recently, at a special 'lopen house" in TECO's Corvallis, Oregon, laboratory.

Open house for the newly-exponded llleslern Reselrch Division loborotory of Timber Engineering Compony, c subsidiory of the Notionol lumber tvlonufq"iurets Associoiion, wos held December ll in Corvollis, Oregon.

Above, Moncger l' A' Po-tronsky, center, of rhe Corvollis TECO operclion, rolks wilh ,t/lortimer B. Doyle, left, of Wqshington, D.C', presi' dent of fimber Engineering Compony nnd execulive vice-presidenl of the Nstionql Lumber Monufqclurers Associqrion, ond Rolph H. Gloss, olso of Wcshington, D,C., vicepresident of Timber Engineering Compony' The TECO progrqrn on the West Coast is now in ils fourth yeor.

Doyle reviewed the rapid growth and expansion of the "TECO-Tested" quality conlrol program now iu effect in a number of WesI Coast plywoocl, particle board ancl laminated wood Plants.

Doyle pointed out that, aftel only three vears of existence, the 'I'ECO program exiends from British Columbia to Southern California. There is also a larninated wood produc's plant client in Warren, Arkausas. - lhis beoutiful fireplcce buih cround q Model "A" Heo*orm oir circuloting fireploce unil wos feolured in the AI|IERICAN HOME MAGAZINE Aword Home "Besl Home for the Money" conslrucled in Morylond. Heotform unils include the firebox, fhroot. domt ond domper, forming the entire fireploce, hearlh to f,ue; this cssures o smoke-frm fireploce, eliminoles conslruction errorc ond soveg considerobly in lobor ond malericls. Heotforms ore mqnufoclured by Superior Fireploce Compony, Fullerton, Colifornio.

"TECO's reputation has beetr favorably established," Doyle added. "During the coming year, we artticipate evell trlore growth. and the additior-r of urore mills which will earn the right to use the TECO-Tested grade stamp." He said that advertising ancl oromotion of the "TECO" nante will also be expanded during 1962.

Patronsky welconred two new TECO clients into the "family." They are the CalWood particle boar<l operation at Sweet Home, Oregon, atrd the Carolina-California plywood plant at Salyer, California.

On hand to welcome the guests \A"ere \{ortimer B. Doyle, Washington, D. C'' rrresident of the Timber Engineering Comoauv ancl executive vice president of the National Lumber Manufacturefs Association: Ralph H. Gloss, also of Washington, D. C', vice president of Tin-rber Engineering Company; L. A. Patronsky, Corvallis, manager "t fBCO'r Western Research Division, ancl other staff members from the Corvallis headquarters. Bo.th Doyle and Gloss came from {Vashington, D. C., for the affair'

Following the open house and tour of the TECO offices and laboratory, the group nret socially at the Benton I-Iotel, followed bv dinner, brief remarks from Doyle, Gloss and Patronsky. Entertainment concluded the evenir-tg's activities.

Inlermeshed rings ond circles of miniolure perforotions provide o provocolive Pdltern with oll rhe f,qir ond ihyrhm of ihe Sponish dcnce thot inrpired irs nome. fhe new friberboord rile hqs o Diomond White finish for high lighr reeection without glore. ll obsorbs up to 60 percent of the sound slriking il cnd feoturei posilive stop bevels for eosy opphcotion ond level finirhed ceilings.

For fudher informqlion, wrile The Celolex Corporotion, l20 S, la5olle Street. Chiccao 3. lllinois.

Forrest W. Wilson Donstes Golf Trophy

Forrest W. Wilson, representative of MacMillan, Bloedel & Powell River, Ltd., in California, Nevada and Arizona. donated a golf trophy which was awarded to the low net rvinner of the San Fernando Valley Hoo-Hoo Concat on ]'Iarch 23.

For Son Fernondo Volley Hoo-Hoo Meeting

Mr. Wilson (#32367) is celebrating forty years in the lumber business and allied fields, and would like to see more of his old Hoo-Hoo friends attend every future meeting of the valley club. He urges all membeis to reinstate if they are not already active.

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'Since 1961" Wholesole