S&S TUMBER CO.

7ll7 Eqst Firestone Boulevqnd, Downey, Cqliforniq; p. O. Box 243

on that type of house. Of course, air conditioning here is as important as heat in Duluth, Minnesota.

If you will pardon a further personal reference to local conditions, .a number of years ago-seven or eight-the lumber dealers in the Valley got together and formed the Lumber Merchandisers Association, which is associated with, but not a part of, our Arizona Retail Lumber Dealers Association. The purpose of it is to promote the use of lum- ber- and ,lumber products. The first thing we did was to make a deal with-the FHA and the VA t6at all dimension, u'hether it is No. 2, as it was then called, or No. 3, would have to be grade-marked. The first thing we knew, all the inspectors.for the FHA and VA were asking us to check on these things. We stopped all this outlaw irucking in of lumber not grade-marked and selling it to the unsuspecting contractor who was not familiar with grades.

We have also tackled the insulation problem. I mentioned the air-conditioning people-all the air-conditioning firms got together and decided they weren't going to pui their good equipment in those houses that were poorly insulated and "jerry-built." Consequently, within the past year you have seen advertisements in the paper which would have been unheard of a few yearslago, siating "we have six inches of insulation in this house." We have increased the board and batten construction-they are wellinsulated walls, instead of just the common brick walls and cement block walls which have very little insulation value.

Everyone is insulation conscious and everyone is getting more and more quality conscious, and we are promoting more and more good lumber and good lumber practices. We are selling quality, and it is helping us in our merchandising efforts today.

As I have said, we are advertising lumber, but it is hardwood or paneling lumber, and things like that, and I believe that.if you people will set your sights on merchandising quality, you will go a long way to do a good job for your-selves and the entire industry.

I would like to predict that as fabricators you have a great future, something that we should have been working on a long time ago, and you are, I would say, the fairhaired boys of the industry. The National Lumber Manufacturers Assn. is waking up and has earmarked a onemillion, two-hundred and fifty thousand-dollar a year national wood merchandising program, and I want to say it's about time. This incidentiliy, iryas worked out at Tu-cson, December 17-19, and was an outgrowth of the meeting which I mentioned earlier in Washington last November-, with the wholesalers setting up the National Lumber Council for Marketing. Commission salesmen are appealing to all of us that we must have cooperation between the minufacturers, wholesale commission men, dealers, fabricators, and everyone.

I think that 1958 will be one of the most interesting years in the building industry. There will be some very informative announcements from the National Retail Lumber Dealers Association office in Washington which will be forthcoming in April, May, and Juneall for the benefit of the whole retail lumber industry and not just the retail lumber dealer.

I appeal to you men to work with your manufacturer, with the retailer, and work together for the promotion of wood. We don't want to go into any species in particular, or have any fights within the industry, whether it be manufacturer, wholesaler, jobber, retailer, or fabricator. Let's all work together for the good of the whole lumber industry.

IT'S ABOUT TIME! ! !

Other guest speakers at the structural timber fabricators' three-day sessions were Edwin W. \{agee, Jr., associate economist, F. W. Dodge Corporation, New York City, and W. E. Difford, managing director, Douglas Fir Plywood Association, Tacoma, Washington.

Keynote theme of the convention, "Sales-Today and

WE'RE INDEPENDENT... AND WE IIKE IT THAT WAY!

No strings ottoched, n'o bron'd obligotions. We donce lo our cuslomers'lune only, becouse we bel'ieve in complete qnd obsolute independence to recommen'd the rig'ht moier,iol for eoch speciftc. iob we service. Noturolly, ofter 40 yeors of deoling wil'h lhe yords ond fobricotors of Southern Colifornio, we've developed top suppl'iers, good mill sources ond o lot'of friends qnd we're n,or forgefting obou,t lhem. But it's our speciolized expenience, combined wiih our independent policy, thot poys off in double ossets on your cosl sheels.

SERVICE (INDEPENDENT AND I'IAMEDIAIE}

Lifornia

Tomorrow," was featured in symposiums, forums and panel discussions of markets, merchandising and selling techniques. Full participation- in these sessions by AITC members and guests developed sales-promotion ideas that were consolidated into an overall plan of action for the Institute and its members throughout the nation.

Lester A. Jacobson, president, Associated Wood Products, Inc., Berkeley, Calif., was elected president of the Institute, succeeding Val Gardner, sales manager, Rosboro Lumber Co., Springfield,-Ore.; new vice president is J. P. Weyerhaeuser, president, Rilco Laminated ProductS, Inc., St. Paul, Minn.

A. W. Talbot, president, American Fabricators, Bellingham, Wash., was elected to the board of directors, and Ward Mayer, founder and board chairman of Timber Structures, Inc., Portland, Ore., was re-elected to the board. Other board members are M. C. Hanisch, Jr., president, Unit Structures, Inc. Peshtigo, Wisc., and Frank J. Hanrahan, executive vice president, Washington, D.C.

Weyerhoeuser Boord Meeting Elevqtes R. S. Douglos

and a member director of the tion.

R. S. Douglas, vice-president and general manager of Weyerhaeuser Sales Company since 1950, has been elected executive vice-president at a meeting of the company's board in Tacoma, Washington. Mr. Douglas (left) joined Weyerhaeuser Sales Company in 7923. He served in various positions with the company in Spokane and Tacoma, Washington, in Missouri, Michigan, Ohio, and in Cloquet and - St. Paul, NIinnesota.,In addition to his duties as executive vice-president, Douglas is a director of Weyerhaeuser Sales Company of its Executive committee. He is also u National Lumber Manufacturers Associa- lle was named lumber division manag'er at that branch in 1954. In 1957 he was appointed assistant to the company's executive vice-president and a year later manager of the wood products group. C. Davis Weyerhaeuser joined the timber company's Longview branch in 1933. His first jobs were in the woods as compassman and chainman. He later transferred to the company's Everett pulp division. In 1939 he was appointed assistant to the manager of the company's timber and timberlands department, and in 1942 was named manager of the reforestation and land department. When these departments were consolidated in 1946, he was appointed manager of forestry, lands and timber. He is a director of the company.

All officers of the Sales Company were re-elected at the meeting oj the Directors, it w;s ieported. Officers of the 1oqpaly_ include John M. Musser, chairman of the board; T. K. W.yerhaeuser,_pres_ident; E. E. Arthur, vice-presi- dent and. manager sales, Coast mills; J. T. Bieck.rriidg., vice-president and manag'er, Division -operations; A. W. 9]"p_p, vice-president and manager, Central division; A. N..Fredericlson, vice-president ind manager, Eastern di- vision; T. L. O'Gara, vice-president and-manager, Merchandising department; B.,L. Orell, vice-presiaJntl C. ;. PoT.l treasurer;- J. P. Weyerhaeuser IIf, secretary, arid r. r. Sohnen, asststant secretary and assistant treasurer.

Tacoma, Wash.-Two new vice-presidents of Weyer- haeuser Timber Company were elected at a meeting of-the company's board of directors March 5, announced f'. f. Weyerhaeuser, president. The new vice-presidents are George H. Welerh.aeg!9r, manager of the wood products group, and -C. Davis Weyerhaeuler, manager of iorestry, lands and timber.

George I{, [eyelhae^user joingd the company's Long- view pulp division in 1949. In 1951 he tranJferied to tfr'e lumber division at the company's Springfield, Ore., branch.

All officers and directors of Weyerhaeuser Timber Company were re-elected at the annual shareholders meeting March 7, announced President F. K. Weverhaeuser.

Principal officers of the company are F. K. Weyerhaeuser, president; Norton Clapp, chairman of the board; Edmund Hayes, chairman of the executive committee; John L Aram, vice-president; W. P. Gullander, vice-president; Howard W. Nlorgan, vice-president; John M. Musser, vice-president; Joseph E. Nolan, vice-president and general counsel; C. D. Weyerhaeuser, vice-president; Geoige H. Weyelbaeuser, vice-president; George S. Long, Jr., iecretary; H. E. Nelson, treasurer, and Robert W. Boyd, controller.

Directors are Laird Bell, Chicago; Charleton Blunt, Chicago; Norton Clapp, Seattle; Edmond Cook, Moline, Ill.; George C. Crosby, Minneapolis, Minn.; O. D. Fisher, Seattle; Edmund Flayes, Portland, Ore. ; Chas. H. Ingram, lacoma; Herbert M. Kieckhefer, Camden, N. J.; Robert H. Kieckhefer, Prescott, Ariz.; John M. Musser, St. Paul, Minn.; F. W. Reimers, Hammond, L..; C. Davis Weyerha_euser, Tacoma; F. K. Weyerhaeuser, Tacoma; and j. P, Weyerhaeuser III, St. Paul, Minnesota.

Weyerhaeuser Timber Company is carrying on an extensive _program to improve the productiviiy of its forestlands, George H. Weyerhaeuser, vice-president and wood prod,ucts group manager, told the company's shareholders at the annual meeting March 7. Th- company is now conducting a ten-year program to bring all bf its forestlands-into ful] productivity, he said. Aim of the program is to reforest adequat-ely all company lands not fuily ftocked and to provide the best possible growins conditions.

The company seeded br plantJd 63,m acres of its lands