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PROIvIPI DEIIVERY lN LOS AI{GEIES-ORANGE-RIVERSIDE AND SAN BERNARDINO COUNTIES

CRA Men Trek For Afield ro Push the Merits of Redwood

Getting the jump on Spring during February and March was the California'Reilwood Association, which has been sending field representatives through major marketing areas of the United States in an intensive campaign to promote the use of redwood lumber.

One of the major elements in the campaign was a joint CRAredwood retailer news promotion program in metropolitan newspapers in key marketing areas across the nation, wbich sent CIiA's Phil Lewis and Barney Bates to Cincinnati, Dallas, and Springfield, Hartford and Waterbury, Connecticut, in March to make calls on newspapers and lumber dealers.

CRA-sponsored dinner meetings were scheduled for local Ifome Builders'associations at Houston, Dallas, Columbus and Phoenix during the two-month period. The meetings included special redwood programs presented by Owen T. Stebbins and

Jack Behrens of the CRA promotion division. Based on the ihe*e, "How Redwood He$s Sell Houses," the program included a color film and a slide-illustrated talk.

Similar redwood programs were presented to builders and retailers at Fresno and Visalia, California, late in March by Malcolm Post and William Dost of the CRA staff at meetings sponsored jointly by the California Redwood Association and the San Joaquin Hoo-Hoo chapter.

In other CRA travels, Pete Johnson was scheduled to spend one week in Chicago and two weeks in Cleveland making calls on builders and lumber dealers and retailers. Bill Dost made a swing through the Southwest and Midwest, and Bill Pratt visited the Pacific Northwest. in February studying the Capehart housing situation.

The CRA's redwood promotion program will continue without letup during the Spring and Summer months,