r.Jgsellrine.

PORTLAND I, OREGON

oll Pacilic Cocrsf Foresf Producls and imporled plywoods

EXPORT R,AIL AND WATER

of direct-mail, advertising, and publicity materials ; a large display background sign promoting the Home-Planning Merchandising Service; and a 72-page direct-mail insert, illustrated with color views of the homes and with space for imprinting the dealer's name.

Homes for All Tastes

The ten homes for which plans are available will appeal to a wide range of architectural tastes and building budgets. For example, the 1666-square foot "Wakefield," with four bedrooms and two baths, is an unusually harmonious combination of indoor and outdoor living. The glass-enclosed living-family-dining rooms look directly out on the patio. The patio is further defined by an extension of the masonry wall that separates the kitchen from the dining afea.

The Keelai', inspired by Japanese architecture, is built on a flexible plan that permits opening the living room to the family room by retracting the sliding doors. Ample builtins and storage walls throughout the three-bedroom, onebath house contribute to its spaciousness, convenience and informality.

The two-story Fairfield is designed for the home buyer in search of a formal Colonial home with all of today's convenience. The traditional theme of the house is carried out by its brick exterior, gabled roof, formal entry, and dormer windows; the roomy interior includes two bedrooms and a bath on each floor, as well as a full basement.

These three and the other seven homes in the collection have all been carefully planned to include those qualities dealers have found most in demand by their cusiomers: quality construction, ease _of maintenince, privacy plus freedom, ample storage, and good design.

Kits from DFPA

All components.of the merchandising kit except the blueprints may be ordered from the DFPA, Tacomi 2. Washington. Price of Kit A (with the plywood viewer) is $24.50. Kit B, with the cardboard viewer,-is $12.50.

Construction blueprints of the ten homes, either in conventional format or in the Lu-Re-Co format for Lq-Re-Co franchised dealers, may be ordered from National plan Service, 1700 \M. Hubbard Street, Chicago 22, Illinois. The i"iltg.l set of ten plans, for pricing and estimating purposes, is $39.50.

Presentations at Dealer Conventions

DFPA and the Lumber Dealers Research Council are currently following up on the introductory exhibit of the Home-Planning Merchandising Service, presented at Jhe NRLDA Building Products Show in Philadelphia in De* cember, by taking it to regional dealer meetings throughout the country. Raymon B. Harrel, executive vice-president of Lumber Dealers Research Council, and Dan .BSedgwick, DFPA merchandising director, will have appeared on programs of at least a dozen regional meetings by May 1, to acquaint dealers with the growing importance of component construction and how this new service can help them sell it.

JUMBO PANEL ANNOUNCED-An eight-foot wide fir plywood panel which opens up dozens of new application possibilities in the construction, marine, and industrial fields has been developed by the Diamond Lumber Co., Portland, Oregon. Noting the increased demand for a wide panel, Diamond spent more than a year perfecting a special icarf-joint for the eight-footer. The panels are available in thicknesses up to one inch, and in almost any length. They have a unique potential for wall and roof sections in prefabricated houses, industrial roof decks, large pallets, crates, concrete forms, railway car linings, truck van walls and foors, barges, pontoons, and mobile home floors. Diamond can ship all Jumbo panels primed and edge-sealed or painted.

DA. W. NETH TUIYIBER SATES

13625-C Venturq Blvd.

Shermon Ooks, Cqlif.

Phone: STonley 3-2663

TWX: Vqn Nuys 7576

Wood Conversion Vice-Presidenf in Nqmes M. 5. Wolf Chorge of Soles

The directors of Wood Conversion Company, Saint Paul, Minnesota, announce the election of Marland S. Wolf (left), former general sales manager, to the position of vice-president-sales.

A. L. Spafford, plant manager at Cloquet, was appointed to the position of Vice-President - Manufacturing. Other new officers named were W. B. Lincoln as treasurer, succeeding C. M. Rowe, whq is retiring after 22 vears of seivice: D. E.-Hinton as -secretary, A. O. Wiberg as comptroller, and W. E. Olson as assistant secretary.

Wood Conversion Company manufactures Balsam-Wool and Nu-Wood building materials as well as Tuffiex industrial products at factories in Cloquet, Minn. A new plant, now under construction near Riverside, N. J., will be in production late this spring.

Sunlqnd Closes Glqremont Yqrd

The Sunland Lumber Co. has closed the yard in Claremont, Calif., which it has operated since 1956 on the site of the former Tracy Lumber Co. It was not known if the closing would affect the Sunland yards in Sun Valley, El Monte, Norwalk and Lancaster. Sunland, which has been operating in Southern California since 1947, had the Claremont vard on a S-vear lease.

(Tell them Vou saw it in The California Lumber Merchant)

STUDS, BOARDS DI'NENSION LU'NBER

PLANK, TITIBERS

RAILROAD TIEs, INDUSTRIAL CUTTINGS

DANT & RUSSELI, lNC.

Medicql Arrs Bldg. Eurekc, Colif.

Phone: Hlllside 3-456t

TWX: Eurekq 63

WINFREE & TYNAN

42O Mqrker St.

Sqn Frqncisco, Colif.

Phone: YUkon 6-5392

TWX: Sqn Frqncisco 548

Quality r-l Dependability l-t Service

AND

WHOLESAIE

Complete