BBUSH INDU$TBIAI IUIIBTB COilIPANY

Griffins Open New Refqil Yqrd on Old E. K. Wood Site in Sierrcr Mqdre

Carl Griffrn and his son Carlyle, Sierra Madre building contractors, have borrgllt the old E. K. \Vood Lumlter Co. yarclsite at 38 E. Montecito St., Sierra Madre, and offrcially reopenecl it as a retail lumberyard February 22 witb. an Operi Hotise. The sale went through in Decenrber and tl're lrew o\\:llers sl)ellt several weeks renovating tl"re property and restocking the yarcl. Refresl'unents \\''ere served and cloor orizes lvere :ru'arclecl to the day-lorrg Saturday Open House crowd.

Carlyle, the younger Griffin, bought thc property, which u'ill be n'ranaged by his father. The son came to California fu 1917 from Illinois. He has built several Sierra lladre builclings.

The site first housecl a lunrbervarcl openecl in 1908 by L. W. Blinn, wlro operated it until \929 when he fornred a pzrrtnership with tr. 11. Patten. Later the propert_v r'r'as bought by a Mr. Billheimer and operated as the Sierra NIadre Lunrber Co. About 1938 the vard was sold to tl-re E. K. \\roocl Lunlber Co., u'hich operated it until October 1956. u.hen the \\roocl heirs first clecided to start clisposing of all their lrrmber holclings.

Snqrk Ernie Wqles to Affend Luncheon in Sqn Frcrncisco

Ernie Wales, head of Wales Lumber Co., Spokane, and Snark of the Universe, rn'ill be guest of horror at an informal luncheon of S. F. Hoo-Hoo Club 9 at the Leooard Cafe, 140 Front Street, San Francisco, on April 18. -The club will have its own private room and it is hooecl that as marry members arrd gtiests as possible will atterrrl to n'elcon're Snark Ernie to the City by the Golden Gate.

Also included on the Snark's Nortl-rern California calendar will be stopovers at the San Francisco ancl Santa Clara Valley Hoo-Hoo joint Concat (Chez Yr-onne, April 11) and the Sacramento, Redwood Empire and Black Bart Hoo-Hoo joint evening meeting (Fairfield, April 18).

New Home-Plonning Service For Deqlers Gets Under Woy

Douglas. Fir Plywood Association's push to build the retail lumber dealer's share of the home construction market to new highs picked up speed this month.

All elements of the Home-Planning Merchandising Service, sales key to the program, are off the presses and available imrnediately to lumber dealers.

The program is sponsored jointly by the Lumber Dealers Research Council (Lu-Re-Co), DFPA, and the National Plan Service. It is'built around ten new home plans bv Chris Choate, well-known West Coast architect. Choate wai commissioned by DFPA to create the plans, central feature of the dealer klt now available to merchandise the new service.

The Research Council adapted the plans to the four-foot module for use by Lu-Re-Co dealers, but they are available also in conventional detailing. National Plan Service has construction blueprints from the plans available in both formats. All other elements of the merchandising kit are being provided by DFPA.

Basic Elements of Kit

Basic elements of the merchandising kit for the dealer's Home-Planning Merchandising ServiJe are : l. Scale models of the ten homes. Models are shipped flat, ready for the dealer to punch out and set up as tocal

DEATERS MAY CHOOSE sither of two vsrsionr of the illuminqled vicwer to lhow color lronspqrencie5 of the ten homes.. l orchondising Kii A (with plywood viewer, left) ir |?rli9:O[tt I (with cordboord viewen rigr,it irri'"rr. ii"r" ir' worrh in doter rcles units in counter displays. Each is an exact representation of the finished home, in full color and in a natural setting that includes plantings, fences, drives, and walks. The roof opens up to show the floor plan. Besides providing dramatic means for the dealer to make his home planning service display come alive for his customers, models may be sold or given to customers interested in specific homes. Extra models are available from DFPA for forty cents each.

2. Ten plastic transparencies, 13" by 14f", in full color and showing the homes in attractive settings. An illuminated viewer to show the transparencies is included, either of plywood or cardboard construction.

3. A large table-top catalogue of the ten homes. A companion piece to the viewer, it includes full-color illustrations identical to those of the transparencies, as well as floor plans and basic information on square footage and number of rooms.

4. A starter set of give-away consumer catalogues, also with full-color illustrations and floor plans, and with a brief factual descripition of each home. Additional consumer catalogues are available from National Plan Service.

The dealer's merchandising kit includes, also, a portfolio