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CROCKER BUITDING - SAN FRANCISCO 4 phone YUkon 6-0912 - twx SF-898

NATIONAL-AMERICAN WHOLESALE LUMBER ASSN. Annual Meeting, Broadmoor hotel, Colorado Springs, Colo., May 27-IS.

Southern Oregon lumber ond Plywood Shippers Win Rqil Cur toArizono

At a special meeting of the Freight Traffic committee of Pacific South Coast Freight Buriau, March 4, reduced rates on lumber and articles taking same rates were ap- proved for all Oregon rail shippers ln and south of Gran^ts Pass to all Arizona points. Riduced rail rates averaged approximately 30/o -and will be published on statutory notice to become effective in approximately 60 days from date of approval (March 4).

The p-oslibility of the same type of proposition for points north of Grants Pass, Oregon, to Aiizona was also indicated, as well as a review of Oregon rail rates to California points.

You're competing for the consumer dollar against automobiles, appliances, food and literally thousands of -other items. The most imPortant steP in winning the competition, in making your selling successful, is to convince the buyer that his frsl consideration is the purchase of a new home. That's why this new 'West Coast Lumbermen's Association promotion is good news for you. This aggressive campaign will help you increase new home sales homes built with beautiful, versatile-yet economical'West Coast lumber.

Full pqge, 4-color odverlisemenls will oppeor in leoding nolionol home service mogozines in<luding: Betler Homes ond Gordens, Ameri' con Home, House Beouliful, Living lor Young Homemokers, House & Gorden Building Book ond New Homes

Californ Ia

IBth AINUAT CONVENTION PROGRAM

Yosemite National Park. California

Sundoy, April 20

Arrive early and explore the wonders of yosemite National Park and surroundings. For the more ?thleticly_ inclined, there will be skiing at nearby _B^a{Ser. Pass (snow conditions permitting) and the 18th Annual LMANC Golf Tournament at the Wawona Golf Course, Yosemite Valley. Ray Noble, Visalia Lumber Co., is golf chairman, and Brian Bonnington currently holdi the coveted LMANC perpetual Trophy.

. Mondoy, April 2l

9:00 a.m. to 12:00

Registration-t"t', id8t{":l

.

Tuesdoy, April 22

9;00 a.m.

LMA Members Roundtable WorkshopIndian Room. A high spot of the Association's innual get togethers, this session will cover such subiects is:

. Developing New Markets

Reducing Operating Expenses

Building Store Sales

Employee Training

Dealer Advertising

. Credits and Collections and many others

Ahwahnee Hotel

Kickoff Luncheon, main dining room, LMANC president Hamilton Knott presidin[. Luncheon speakers will include nationally recognized industry and non-industry speakers. Representine the lumbir industry will be Phil Cretrn, director-of merchandising and promotion for the Edward Hines Lumber Com-pany, Chicago. Covering a more general field of business management problems will be Frederick Breier, sales _training specialist, economic analyst and labor consultant.

Ladies Fashion sh.1,g#;11 Lounge of Ahwahnee

I n du stry Sponsored 3.0&l;ll'""rty-I nclian Room l2:00 Noon

Dinner, dancing,- "tl;fftf narding of golf prizes, and entertainment by Woo-Woo Stevins.

Luncheon-main dining room, LMA vice-president It"lE Heard presiding. Industry speaker- will be ryBLDA president, James C. O'M-alley, head of O'Malley Lumber Company, Phoenix.

Windup speaker will be Robert Gros, vice-president in charge of public relations for the Pacifit Gas & Electric Company.

3:00 p.m.

Take your choice: Bus Tour of the Valley-or Bingo in the Ahwahnee Solarium. LMANC directors will meet in the Game Room.

6:00 o.m.

Industry Sponsored Cocktail Party-Main Lounge

7:30 p.m. on

Big Annual Dinner-Dance and Gala Floor Show, featuring such well-known stars as Ever & Dolorez, The Wilder Brothers, Rima Rudino, and The Four Knights.

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ANNUAI, PRODUC''ON 60 M/,LL'ON

High Altitude, Soft Textured Growth MODERN MOORE DESIGNED DRY KILNS

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