OFfERIIIG A COMPI.ETE I.UMBIR SERVIGE!

regularly featuring the OHI seal, bearing the slogan, ,, ,56_. the Year to Fix."

Government housing officials predict that $15 billion$3 billion more than last year-will be spent on home repairs and improvements during 1956.

Trqde Journqls

[n Editoriol

(Continued f.rom Page 22) your industry and gives you the selected news of your fellow-merchants and manufacturers and of the industry at large.

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As a thought-maker, the editorial preachments of its editor a,re based on a thoughtful, careful, authoritative study of conditions and can be held as sane and safe presentations of the trend of events on which the readers may base their own activities.

As an industrial amalgamator, the trade journal acts as a gathering place for the ideas of the industry and assists in no small degree in tightening the bonds of common interest that hold together those engaged in the same line of business.

As a mouth-piece for the industry, the trade journal holds a position second only to that of the regularly organized associations in the industry, and as a record of action takes precedence even over the published associatiqnal reports. Read your trade journal regularly; paps it on to your fellow merchant Who is a non-subscriber; give your editor the news of your section, the ideas that have helped you succeed, and in turn receive the best thought of the combined brains of the industry.