L. W. tlcrcDonald Co.

U/4olpAnk -eluil,lten anl S/4i("ftirr?

Represenfing

Trimble Lumber Corporotion, Bricelond, Cqlif. Los Gqtos Lumber Products Co., Inc., Scol'ts Volley, Colif.

Douglas Fir and Redwood

Dry Ponderosa Pine

444 N. Bedford Drive, Room 2OlBeverly Hills, Colifornio

Telephones: BRodshow 2-5101CRestview 6-2414

Jomes W. MocDonqld Bill Eogon Dove Loshley

OHI Now Rolling Coost-to-Coqsf

Quality

lmported snd Domestlc HARDWOOD PLYWOOD

Singie PIy

DOUGTAS FIR & WHITE PINE PLYWOOD

Hordboard

Cefolex - Foresf Hardboard l4O5l

Nlore than 50 U.S. cities ar-rd communities from coast to coast, and as far away as Hawaii and Alaska, have norv l;iuncl.red local-level Operation lIome fmprovement drives, according to John R. Doscher, executive director of the huge private-industry campaign to repair and modernize 20,000.000 of the nation's older dwellings. \Vith over 1000 letters of inquiry a rveek pouring into OHI headquarters at 10 Rockefeller Plaza, New York, N.Y., Doscher predicts that n.rost of the country's larger cities and many smaller ones'n.ill soon have their o'rvn OHI activities underrvay.

Local chambers of commerce are spearheading community-rvide OHI programs throughout the country rvith the help of building interests, manufacturers, arcl.ritects, bankers, lenders, dealers and retailers. Among major cities in rvhich Operation Home Improvement movements have alleady started are Los Angeles, San Francisco, Seattle, Oakland, Denver and Tucson.

In Seattle, one of OHI's four pilot cities, R. V. Blackstock, lumber dealer and chairman of the Operation Home fmprovement committee, has announced a tentative budget of $100,0ff) for his city's campaign, to be undenvritten by local businessmen.

Los Angeles has named a woman civic leader, Mrs. Winifred Pike, as chairman of the local OHI program.

In daily newspaper advertisements, 'ivindolv displays and promotional materials of all types, thousands of lumber dealers, plumbing and heating contractors, savings and loan associations and building supply and appliance dealers are