CTEAN

Cleon, uniform sfock from enclosed .1. worehouses. . . products fhot build good will os well os repeof solest

Fast

Fost delivery from our: own worehouses or direci from monufocturers. Regulor delivery schedules in northern Colifornio.

True quolity meons ihot you will be well sqtisfied with every order you ploce wilh Western Pine Supply Compony.

yourself trade. The certain amount of basic engineering involved makes the job interesting :rnd creative, r,l,ith actual hard labor kept to a minimum by using materials cut to size by the lumber dealer.

A dozen big panels of the popular types of fencing allorv the customer a good visual idea of the types of fencing that rvould be best suited to his home, rather than try to make a decision on patterns from a catalogue, or a couple of pieces of fencing material out in the yard.

Crarvford has also tied in the new fencing display .ivith his direct mail advertising and the results have been gratifying. Hillsdale's direct-mail campaign explains the simplicity of ereciing a pre-cut fence and illustrates the various types of fenciirg available. The bottom of the brochure urg'es: "See the fu1l-scale models on display in our yard."

In addition to pre-cut fencing, Hillsdale Builders Supply also offers free instruction and advice to the homeowner rvith a fence design of his own in mind.

In all, Crarvford estimates that his do-it-yourself fencing sales run in excess of 50/o of the total fencing volume. For the remainder- the man who "sub-contracts" his do-ityourself impulses, Hillsdale will supply the material and arrange for a contractor to drill the holes and erect the fencing to any stage desired by the homeorvner.

955 Inglewood Building of Peok

1955 construction in Inglewood, Calif., totaled $10,769,982.

By rail or truck

NBMDA Striving fo Effect Closer

A neu' format for the spring meeting of the National Building N{aterial Distributors Association, to be held at Chase hotel in St. Louis, April 29 through May 1, \Yas announced by S. M. Van Kirk, NBMDA general manager. For the first tinre, separate group discussiorls have been planned for each major product line. Among the lines to be discussed are roofing, insulation, metal specialties, nlilllvork and others.

Nearly 400 distributors are expected to attencl, Van Kirk said. Manufacturers also are inviterl to participate on April 29 and 3O. The May 1 session u'ill lle a closed nleeting oi members.

Another milestone in the road to create industry cooperlrtion and understanding 1'\ras the successful and novel dealerdistributor conference sponsored by the National Building Nlaterial Distributors Association in February at the Sheraton hotel, Chicago. The conference dren' 17 distributors and 16 retail dealers, selected to rePresent a cross-sectiorr of the -building materials industry at the tu'o distribution levels.

The purpose of the conference, according to S. M. Var Kirk, 'rvas "to uncover the real problems that underlie the apparent problems in N[anufacturer-Wholesaler-I)ealer relations." Round-table discussions were centered on ten oI the most serions problems facing u'holesalers, as determined from industry surveys, and ten of the retailers' most pressing problems.

NBMDA to Storf Trcrde Ads

The launching of a new advertising campaign saluting the building n.raterial wholesale distributor was announced by S. M. Van Kirk, general manager of the National Building Material Distributors Association. Planned as. an educational series pointing up the role of the wholesaler in the distribution pattern of the industry, the advertisements will be carried in publications primarily aimed at the retail dealer.

"The wholesale distributor has become the most important link in the chain of distribution," Van Kirk said. "Tl-rrough this advertising program and other promotional activities, we l-rope to gain more widespread recognition of this econorrlic fact." The advertising series will augment the recently inaugurated public relations program of the association.

So-Col Building Mqteriqls Gompony Nomed Disfributor for Heotilotor

Dick Freeman, vice-president in charge of sales for So-Cal Iluilding Materials Company, Inc., l-os Angeles, announces that his firm has been named exclusive clistributor for the popular Heatilator Fireplace line for Southern California.

"In order to properly serve the dealers in our area, u'e will carry an ample stock of all Heatilator unit sizes and accessories," said Freeman. "There are rrralty new improvements on this new specialty item that will make it easier for the clealers to sell, and I feel sure u'ill build satisfied customers," he pointed o11t.

( f ell thcm thot 'trott .saw it in Tlte Calif ornia Lumbcr M ercltant )