Tlnililtwruft, llw. Lumber Soles Division

West Coast 1umber Products

tOS ATGETES

Bob Eldredge

Pete Speek

LOgon 8-4031 vention has been aroused and, from all early indications, the attendance and participation r,vill be the highest yet. There isn't a lumber merchant in the territory rvho hasn't room for improvement in his selling r.;rganization, sales techniques and increasing his profitable sales. Attending the LMA cont'ention rvould be a big step torvard that im'nrovement.

2620 E. Vernon Ave.

Wesfern Door & Sosh Co. Inlroduces nWestern Gcrdenr''Silverqdo'

Following an extensive survey of the marketing and general home use of glass door walls in Northern California construction, Western Door & Sash Company, C'aklancl, has aclded the "Western Garden" and "Silverado" patio door lines to its di-

SAX FRAIIqSCO

Alwcter 2-l2OO versified list of items distributed to Northern California lumber dealers. lJpon completion of this "Ruilding Trend Stucly," Western Door & Sash Company investigated several patio door rllanufacturers with the thought in mind that the lumber clealer wants and needs a completely glazed package unit. Knoclt clown (K D.) aluminum or steel patio cloors have always presented

Hollis Jones, general sales rnanager of Western Door & Sash Co., noted that the survey pointed out an ever-increasing usage of glass doors in modern home construction as the trend for greater vista, simple syn,etrical construction and outdoor living continues to gain in popularity. It is estimated by California homebuilders that 11 out of 12 homes built this year will have at least one slicling glass door in the construction.

Specify DURABLE PLYWOOD

a product of Durable Plywood Co.-Arcata and Durable Fir Lumber and Plywood Co.-Calpella the dealer with a problem of glass procurement, glazing and additional labor. Jones states that the "Western Garden" ancl "silveraclo" patio door lines, manufactured by Western Patio Door Company, completely eliminate this unnecessary expense.

The new 1956 Spring models for both doors are now available to Western Door & Sash customers fror.t.t the Oregon border to Bakersfield. A big feature of the new models is that the lumber dealer may now sell a patio door that is cornpletely assembled and ready for installation a complete glazed package, including frame ar.rd sill.

In addition, Western Door & Sash has also developed a method of packaging that prevents marring and scratching of the door unit during delivery.

"Since the lumber dealer in nine cases out of ten gets the first look at a set of home plans, there is no reasor.r why he shouldn't enjoy this lucrative plus business rvhich has been going to glass dealers," Jones pointed out.

Promotional material and selling aids on tlte new "Western Garden" and "Silverado" lines may now be obtained through any Western Door & Sash salesman or b1' contacting the Oakland heaclouarters.

Sell Fencing to the Shoulder Trqde

(Continucd from Page 8) cashing in on this market with a fencing display idca that serves a trvofold purpose ; namely: :r larger area for his display, and a fence to close off his yard from the parking lot. The cornbination has greatly boosted Hillsdale's fencing business, and improved the appearance of the yard.

Fencing projects have proven popular with the do-it-

DURABLE FIR LUMBER and PLYWOOD CO.

S"rotrrg California dealers with a combined Annual Production of over 10O,OO0,O0O feet of Douglas fir INTERIOR and EXTERIOR plywood . . . Tbrough qualified, iobbers only.

Dpeciatizing in TRUCK & deliverv as well as Carload TRAILER* lots.

*All Truck and Trailer sbipments protected. by POLYETHYLENE coaering in ad.dition to tarpaalin,