WHAT You Wqnt WHEN You Wont lt

Window Disploys Yord's Best Inveslment

(Continued from Page 2) cards announcing my arrival date to the yards. The reminder postcarcls allou' replenishing of stocks and building of props Each yard builds its orvn props. I trim thc n'itrtlons at tu'o branch yards on one day :rnd, on the tollou-irrg clay, the other trvo.

An interesting example of the concetrtratiotr of one iclea t'as the urindou' featuring trash cans. Thc problem rvas to get across the idea-since the citr' harl set up restrictior-rs on the l'eights of trash containers-that the ones u'e had met lrll specificlrtiorrs.

Don't Call This Idea "Trashy"

I filled the t'indon' l,ith all of the sizes, arr:urging thcnr in n'ell-lralanced groups, and centered a cardboar<1 ctlt-()t1t oi a strong man. He held his hands over his heacl balarrcirrg a large container. This u-as l'ired from the ceilirrg but tl.rc effect u'as of his holdirig it in rnicl-air. He rvas llainte<l in a rather amusing fashion and, at his feet u1)on:t barlrcll, n.as the copy stating: "STRONG but light errorrgh to bc legal." Thus, at a glance, tl.re story n'as told.

Tools-perhaps an aln'ays-in-stock everyclay itcnr, r'ere given a lift'n'hen n'e injected a bit of humor irrto thc display of them.

In front cif a display of a varietr'of han<l tools u'c riggc<l a cartoon type cut-out of a small boy and his clad. The copy read: "Yes. son; even I)avv Crockett usecl tools, and i{ he could'uv, 1-re'd uv bought 'em here." The little boy u'as u'earing a I)avy Crockett suit and coonskin cap. Since the song \\.as the rage iLt that tinre, rve cashed in on the popu- larity of it, causing heads to turn and feet to pause in front of the r,r'indorv.

Sometimes we "sell" service in our l'indorvs. Our copl' reads: "Let us help you r.vith your fencing problems." Or "We'll tell you how and rvhat to paint." Once we tried, "If rve don't have it, we'll tell you n'here to get it" "We can recommend an expert roofer" "We have a timepay plan on power tools," etc.

Our customers are more and more aware that we sell other things besides lumber. More and more customers want to "see the one in the window" and are reminded that they need a light bulb, or an electric cord, paint brush and a key made.-

\\re have seasonal u'indor'r's, too. T'he trlanned vearlv schedule helps us avoid any ill-timed rvindow displays. Barbecues and gardening go in before and during the u'arrn wEather. Weatherstripping and roofing before we're due for rain and cold. Our Christmas gift windows and plyrvood plans, etc., go in the rveek before or after Thanksgiving.

WINDOWS-the smallest salaried employee in the store !

WINDOWS-never take a coffee break: never ask for a day off!

WINDOWS-Iet them rvork for YOU; they'll prove thc best investment you've ever made.

Change your windorv displays at least once iL month: once a week is better. Have professional help by all nreans. Do them yourself if you can't afford a professional displav nliln. (E,ditor's note: Or this terrific \\.oman specialist.)

In a nervly completed study analysis of monies spetlt on :rl1 forr.ns of publicity, WINDOWS-given proper displal', signing zind trirn-have bv far the greatest pullirrg power of all forms of protnotiotr.

NOT raclio, NOT ne\\ispal)ers, but-\\'INl)O\\rS!

Use them !

Sontq Fe Lumber, Inc.' ls Formed

(Continued from Page 20) father's mili, the \\r. G. Ragley Lumber Company, Lottisiana, ancl later at the Saner-Ragle,"* Lumber Company in .east Texas. The latter mill was oPeratecl by his father, gran<lfather and uncle, M. J. Ragley. Saner, Sr. also operated the Saner-Whiteman Lumber Company in east Texas.

Countless friends zvill be glad to learn that Gus Russell is not rctiring fronr, actir,:e business, ns lns becn rttmore d at times.

He has becn one of the Tcry nlost outstonding personalities in the wholesalc lwntber industry of the Coast for m,any decades, possessing a brilliant nind and a flashinq wit, in addition to ligh, busi,ness ability. He zuas th,e Augu.rt I. Riddell zuh,ont Petcr Ii. Kyne used to zwite about in ltis"Cappy Richs" stories. He toastmastered lwnbcr nr.eetings f or nt,any years all tllc zuay front, the Canad.ian border to Southcrn California. A man of many z,aried talenls, he led the succcssful battle ycor.r oqo to saae wooden shinqlcs zuhen tkere arose in le gislatiac circlcs an cffort to outlazt, thent in Cali.fornia. A strong mart, indccd, tlis A,[ r. Rwssell !

Lordsburg Yord info OHI

I-ordsburg, N. Nf.-Georgc l'. Jeffus, presidcr.rt of the \\r. F'. Ritter Lumber Company, announced that the vard rvill be tied into the OHI carr-rpaign during 1956.

Pick Young Builders Boord

IT PAYS TO SEIL THE BEST.KNOWN

BRAND OF HARDWOOD FTOORING

Bruce Strip Ook Floors

hove been used in more homes thon ony other brqnd of flooring x Suruey by ttational architectural magazine. No brand or com|any name mentioned in suruett.

The Young lluilders Council, educational arm of the lfome Builders Institute, Los Angeles, l.ras elected a 14 rnember board for 1956 and installed new officers at a dinner-clance February 18 in Pasadena. New directors are Carroll Brock, Alan C. Ellis, Walter Keusder, Jr., Gene LaTour, Stuart Noble, Frank Parks, Jarnes Roberts, Calvin Sweet, Don Wells, Case Rradford, Jr., Bill Guyant, IJill N{urphy, Dan Saxon and Bob Rikel.

Kern County Building Increose

Iiakersfield.-Kern county constrttction acttivity reached $3,383,037 in January, exceeding the January 1955 figure by $1,137,097. This city set the pace for the month with $1,785,776. Tehachapi beat last year by $62,000.

Buys Hqrdwore Sfore

Riverside, Calif.Ho'ivard came here four months ago is the nelv owner-manager of Hardware Co. He pians an some rrerv lines.

Sdefs , ,.

B. Turck, rvho from Nfichigan, the Christensen expansion ancl

Tree farmers of n'estern ()regon and \\tashirrgton tvill receive a recorrl lJ.5 million 2-vearolcl seedlings from the industry's trec ntlrsery for plzrnting by March, 1956.

In 185.1 the Hudson's l3ay sarvn.rill in Nanaimo on Vancouver Island bought logs from Indians at the price of 8 for one blanket, none less than 15" at small end and 15 feet long.

Concrete railroad ties recently tested in Germany provecl unsatisfactory and a large scale return to rvood ties and crossings rvill uecessitate imports.

Severely bomb-damagecl St. I)avid's Cathedral in England has been rebuilt using seven laminated arches of Douglas fir.

We are prepared to supply your requirements right through the year

PONDEROSA PINE . SUGAR PINE

DOUGLAS FIR . WHITE FIR

INCENSE CEDAR

Mouldings and Interior Trim

Jambs . Frames . Incense Cedar

Venetian Blind Slats . Glued-up Panels

Cut Stock . Box Shook

||UR SPECIAITY . illIED CARS T0 IHE TRADE

Mills at Anderson, Red Bluff, Castella & Wildwood, California

YOU DOill I|AVETITO$I A,

TO KNOW YOU'RE R|GHT WHEN VOU RE|,Y ON US fOT l/'

PONDER.OSA PINE MOULDINGS

UNIFORfiI QUATITY - S'NOOTH FINISH - SOFT TEXTURE

UNtilWTED OUANTITY

WAR.EHOUSE STOCKS - PR,OMPT DELIVERY