DANT & RUSSELL, lnc.

SAN FRANCISCO. CALIFORNIA

FRESNO OFFICE

P. H. (PAr) TYNAN FRESNO 9-4959 rumBER DrvtstoN

. DOUGTAS FIR

O PONDEROSA PINE

. WESTERN RED CEDAR

. CEDAR SHINGTES

. REDWOOD

.

DOUGI.AS FIR PTYWOOD

. coos BAY

FrR-IEX DTV|S|ON

. FIR.TEX TItE-PIANK.BOARD

.

FIR.TEX ACOUSTICAL TItE

FIR.TEX HARDBOARD

O FIR-TEX ROOFDEK

. FIR.TEX SHEATHING

. DOUGTAS FIR PTYWOOD

HARDBOARD OVERTAY

SACRAfiIENTO OFFICE

HUGH CRABB

GArden 8-0520 and What to Do About It." His message is packecl u'ith ideas and positive steps that retail lumber rnerchauts can take home u'ith them for use in improving their own sales personnel. He combines these ideas .ivith a humor ar-rd rvit that has made hiln an outstanding speakcr ir.r thc ficlcl of retail selling.

"Flclrv to Make Your Entire Organization a Selling C)rganizalion" is the theme to be dertelopcd by Gates Fcrg'uson, director of advertising and merchanclising for thc Celotex Corporation, u'ho has put together the ideas, thoughts, and observations of actual case histories of this subject gathered over a period of years tif closc work and contact l.ith the retail lumber merchants thrciughout the natioir.

Holv retail lumber and builcling matcrial merchants can CASH IN-literally-on Operation Home fmpror.ement rvill be explained by R. V. Blackstock and Norris Nash. Ilob Blackstock is general nlanager of the H. W. Blackstock Lumber Company of Seattle, one of thc leacling rctail lumber and building m:rterial firms in that city. He is also chairman of the Greater Seattle Advisory Committec that made OHI a reality and scorcd the outstancling jolr ir.r the nation as a pilot city.

If retail dealers har.e ar-ry doubts :Lbout tl.rc cffcctivencss of OHI, let Bob Rlackstock tell of l'l,at this irrclustry-n'ide campaign has done for Seattle ar.r<l rvhrit it has <Llrc for his lrusiness. Norris Nash is vice-president of thc l{aiscr Compar,y and presiclent of the Oaklar-rd Cl'ran.rbcr of Conrnrerce. Oakland, too, is a pilot citl'for OIII, rLnd n'hat is bcing <lorre there t'il1 interest every dealer lrccausc it can lrc clone in any city or t()\\'11, regarcllcss of sizc.

Another outstanding feature of the LMA cor.rverrtion n'ill be a session devoted to increased sales through store modernization. Ed Young, sales manager'of Garehime and Boone, u.holesale hardrvare suppliers, rvill be the discussion leader and moderator. N[r. Young has specialized in the past fen' years ir-r lurnber and hardrvitre store layout and remodeling and has had completc cliarge in the moclernizlrtior-r of urany lumber :rnd building n.raterial stores in Northcrn California.

He u'ill sl.rorr' and discttss a scries of colored slides of rccently modernized lumber stores r'vith emphasis on aislc :rrrangement ar-rd traffic routes, interior ancl cxterior lighting arrangements, displays, parking facilities and color harnronies. Colored motion pictures of remodeled or modernized stores in actual operation rvill also be a part of the program.

Of interest to many dealers u'il1 be the 30 murals of s<lure of the most modern lumber stores ir-r the United States. -fhese photograplis, each measuring 3x4-feet, tvere selectecl as among the best frorn the 200 that werc displayed at the 1955 Expositior-r of the National ltetail Lttmber Dealers -\ssocialion in Cleveland last Octolter. The entire collecticln rvill be on display in the Iixecutivc Conference rootn of Itickey's for the three days of the conventirtn. Included in the collection t,ill be photographs r.r[ the strlres of fottr members of the association regardecl as excellent lly the NltLDA. They are the Central Lumlter Company in Hanforcl, Steve Ross; \\rillard Lumber Company in Fresno, Ed Schlotthauer; Nlerner Luurl>er Coml>any in Palo Alto, (Cor-rtinuerl on I'age 52)

DANT & RUSSELL, Inc.

LUMBER DIVISION

DOUGTAS FIR

O REDWOOD

. WESTERN RED CEDAR

O PORT ORFORD CEDAR

O PONDEROSA PINE

. CEDAR SHINGTES

. DOUGLAS FIR PTYWOOD

. COOS BAY HARDBOARD

.

FrR-TEX DrVlSlON

FIR-TEX TITE.PLANK.BOARD

FtR-TEX ACOUSTICAT TITE

FIR.TEX ROOFDEK

. FIR-TEX SHEATHING

. DOUGTAS FIR PTYWOOD

. CORATITE

. JAIOUSIES

O ROOFING

. TEXTOLITE PTASIIC SURFACING