Northern Merchants Plan Biggest Convention

April 23-25

Plans and preparations for the 16th annual convention of the Lnmber Nfercl'rants Association are rapidly taking shape, rvith emphasis on "Selling at a Profit," according to Jack Pomeroy, executive vice-president of the Northern California dealers group. The annual meetir-rg of the retail lumber and building material merchants rvill be opened at Rickey's Studio Inn in Palo Alto at noon on Monday, Aprrl 23, by President Charles Shepard of the Friend and Terry Lumber Company, Sacramento. Follor,ving the president's r,r'elcome and the invocation, the delegates will be introduced to Bob Ringer, l'ho is considered one of the most dynamic, effective and entertaining speakers in America today. Ringer's keynote address is called "Operation Sell" and will set the theme for the convention.

Among the other outstanding personalitics to be featured on the program rvill be Al IRoltertson, knorvn as "The Will Rogers of Retailing." Roltertson, a retail dealer from Oklahoma City, presents "Six Ways to Lose Customers