A Component Clinic Gives Deolers o Look lnto The Future of Retoil Yords r qnd the lndustry

The Lumber Merchants Assn. of Northern California staged a "Component Construction Clinic" at Rickey's Studio Inn in Palo Alto, February 16 and 17. This was a "strictly business" aft.air, running from 8:00 a.m. through 11:00 p.m., with only a short break for lunch and dinnir the first day.

The second day included another early-morning session and an afternoon tour through two leading Peninsula component manufacturers-O'Neill Lumber Company, at San Carlos, and O'Neill & Ellis Lumber Co., Campbell, Calif.

Some 52 retail lumber executives from all parts of Northern California, from Chester to Visalia, and from Tahoe City to South San Francisco, were gathered here for a prevue of the "Fabulous 60s," a period that may well be remembered as the most revolutionary in the annals of home-building.

-Complete List of Dealers Attending on Page 18-

The American lumber industry has done some pretty remarkable things with the logs used since Davy Crockett's construction era. Likewise the nation's tool manufacturers. So the stage is set. Mr. American builder is entering the Component Age.

' Admittedly, Component Construction and Lu-Re-Co may not be the answer for all dealers. On the other hand, for some, it may mean the salvation of their businesses in the years to come.

That's why these men were at the Clinic-to have all the facts at hand to make their decision as to (1) whefher they wished to actually build components in their yards and offer them as a sales tool to their builder customers, (2) whether they should actually engage in direct component building, (3) or merely to have all the facts in hand when their contractor customers inquire as to its feasibility.

The three principal speakers and instructors for the twoday session were C. A. Thompson, head of Thompson Lumber Co. in Champaign, Ill., who is currently serving as president of the Lumber Dealers Research Council (Lu-

- - Cqlifornio Reprcscntctlves -SACRAMENTO . (fown & Country Brunch) Dick

a name fiha] hos meanl Sincere Service in lumber since 1914...