Alrnlten Edue 7,u4olil Aoa/p/ Uiil4orrf Selarl 4a

OAK, BEECH, ond MAPIE FIOORING

Brodley Unir Wood Block Flooring

Higgins lominated Block Flooring

Ook Thrashold ond Sill

Truck Body lumber qnd Stqkes

Gedor Closet lining

GALIEHER HARDWOOD CO.

6430 Avalon Blvd. los Angeles 3, Gqlif.

to see a closer tie-in to the retailer." (NWPP's 1959 promotion concentrated heavily on the nation's architects, builders, specifiers and consumers, but rarely mentioned the retailer-the "only place lumber is sold.")

west coast Building Materials Exposition in San Francisco, was well-received by the group.

A further suggestion by Pomeroy to rvember 13 for lfoo-Hoo's newlv utilize the week of organized "Forest Products Week." the same week as the NRLDA's first

November

We have purposely omitted the Hoo-Hoo tie-in to Wood Promotion awaiting the last national-level speaker, Mr. Hoo-Hoo himself, Jack S. Berry, chairman of HooIfoo's newly organized Wood Promotion Committee. Berry, noting that Hoo-Hoo was the first to join the National Wood Council, disclosed that .Snark Dick Scott has set his cap for a membership of 16,000 by the end of his term next September.

Berry also noted that Hoo-Hoo offers "Individual effort, person-to-person wood products promotion, a tremendously efiective kind of promotion that our competitors could never hope to acquire. Hoo-I{oo, currently 14,000 strong, is the logical vehicle for this promotion."

In addition to its activity with the NWC, Berry pointed to the strong idea section in the Log and Tally, the yellow sheet "Promotion Bulletin" which reaches the entire membership, bringing them up to date on what is being done on wood promotion throughout the country.

Berry also disclosed that a trophy (a beautiful handcarved, black walnut cat) will be presented each year to the club showing the best local promotion (this award was won by the Eigene-Willametfe club for'the best 1959 promotion).

Berry further noted that National Forest Products Week has become a reality largely through the efforts of Sacramento publisher, C. D. LeMaster. Official dates are October 16'through 22 and, in Canada, the Prime Minister will officially proclaim these dates at the urging of $nark Scott.

Chairman Bell then moved into the second phase of the program: "How can each Hoo-Hoo Club implement the NWPP?" In a philosophical vein, Chairman Bell noted: "Here we are, gentlemen, right at home, meeting once a month, tipping a few, listening to-occasionally-an athlete and, occasionally, a representative from a lumber association; maybe once in a while a movie on some topic far removed from lumber.

"Let's face.it-we make our living from lumber. We have a ready-made, well established organization,. a membership drawn from every phase of the industry. Let's put it to work to save our markets and, yes, our jobs !"

On the local level, honors must go to San Joaquin Valley tArcH t5, t960 ft's not gnoqgh to just sit back and say "Swell, let's pro- mote wood." Ideas come before action. So CRA's Owen Stebbins and his committee held a little "brainstorming" session before the meeting and following are a few ideas they came up with that Club 9 could wel put into action:

Hoo-Hoo Club 31 for the first concrete move in the direction of Wood Promotion. Introduced bv Bell. Wallv Kennedy of Fresno told the group how ilub ti naa'moved to the "grass-roots below the retailer."

The Club has written and published a children's book promoting the forest products industry. The book, which contains 450 words and 24 color illustlations, is aimed at the kindergarten to 8-year old group and is being distributed to Central Valley dealers-for $25 per 100. Dealers, in turn, are using the book as a "teaser" in their advertising by urging the kids to "bring mom and dad down to such-and-such a yard and get your free book now, etc."

,Kennedy reported advance sales on the first printing of 100,000 books were running strong, so it looks as if Club 31 is "off the ground."

(1) Open up the regular monthly meetings to persons outside the industry-persons who benefit directtv or indirectly from lumbir iuch as bankers, insurance'people, machinery manufacturers, etc.;

(2) Create a good inteiesting wood products exhibit at a focal point in the City, possibly Golden Gate Park (in connection with this, Stebbins suggested a theme like "The Wonderful World of Wood" to be used throughout all local promotions; a theme girl could also be used to further increase interest, (naturally), and identify the project) ;

(3) Wood displays in the windows-of all leading department stores duiing Forest Products Week (or all during the year, for that matter) ; (4) let up a speakers bureau for local city clubs (Sacramento Hoo-Hoo Club 109 has such a bureau now in operation) ; (5) Contact local travel agencies and work up interest in promoting tours and vacation trips through the sawmill country; (6) Get more mileage out of local press, radio and TV. Furnish them with finished, well-written press releases and glossies; while it's admittedly easier to "plant" items with the small-town press, even big-city editors will give the nod to interesting items if presented to them in the right manner.

Al Bell then outlined the purpose of his Watch-Dog committee: "To accomplish what we can in keeping wood in its rightful place among (a) building code otfrcials, 1b) insurance underwriters, and (c) specifiers for public agencies. Committee member Ted Talbot, who noted that "Fire is one of lumber's weakest points," briefly discussed a fire retardant promotion to "help keep wood from being discriminated against."

Dave Davis wound up the meeting by briefing the group on his "Promotion committee" which will soon set up the machinery to contact architects, builders, school boards and specifiers to make sure they have the necessary information on wood (interestingly enough, one of the suggestions offered by noted S. F. Architect Henry Hill at a Sacramento Hoo-Hoo club meeting last September-ClM, r0/r/se).

Davis noted that retailers would be encouraged to engage in this activity as well as all other Club 9 members.

Committee member John Prime noted that a speakers bureau, or information bureau if you will-where architects, builders and specifiers could get fast accurate up-to-date information on wood-would not only have the effect of promoting wood but it rvould also prevent improper use of lumber . and thus a black eye to "our product."

It was a long meeting, as you can see here, but one which will be remembered as the meeting where San Francisco Hoo-Hoo Club 9 followed the Eugene-Willamette, Sacramento and Fresno Hoo-Hoo Clubs "off the ground" and got "tooth and nail" into local wood promotion for the betterment of the industry . . and, yes, for the protection of our own jobs and businesses.

tMA Component Ports Clinic

(Continued from Page 19) roll-on plate (requiring rolling equipment-no nailing).

Thompson, a successful Lu-Re-Co dealer, in discussing pricing, noted that the real saving in the Lu-Re-Co method came "through repetition" (mass production methods). In looking into the next decade, Thompson also ventured that he felt doubtful that even here in the West would tract builders continue building as they do today. He forecast a drastic cut in on-site labor costs by use of component construction within the "next 5 or 10 years at the most."

DFPA's Sedgwick spelled it out a little more plainly when he told the group that, in his opinion, "there will soon be only three kinds of dealers: The component manufacturer, the cash-&-carry yard . and the bankrupt dealer."

Because more than SO/a of all the plywood manufactured goes into home building, and because plywood is especially suitable for Lu-Re-Co construction, Sedgwick noted that the DFPA is vitally concerned in the development of the system. As a result, the Association has devel,oped a series of new home plans called the "Emblem Homei."

The "Emblem" series range in size from approximately 1,050 sq. ft. to over 2,000 sq. ft. in a variety of elevations, and are all designed especially for the Lu-Re-Co method. There are approximately 17 such "Emblem" plans available at this time and more to come this year.

The "Emblem" package is available from DFPA for $35.00 including plan book and all promotional literature. An additional $39.50 buys the blueprints. For moie information, dealers are urged to write the Douglas Fir Plywood Assn., 1119 "A" Street, Tacoma 2, Washington.

In addition to showing color slides of the entire "Emblem" series, Sedgwick also viewed some of the more suc-