Hoo-Hoo Club 9 Gets Wood Promotion lnto Orbit At Huge Sqn Frqncisco Gothering of Lumbermen

More than 120 Bay Area lumbermen attended the first serious meeting on Wood Promotion sponsored by San Francisco Hoo-Hoo Club 9 on Tuesday evening, February 16, at the Leopard Cafe in San Francisco. And what a meeting it was ! More than three times the attendance of any of the club's regular monthly meetings. The crowd was graphic evidence of the tremendous interest that HooHoo has successfully generated in Wood Promotion, par- 'ticularly at the local level.

The "strictly business" meeting was chairmanned by Al Bell, chairman of Club 9's local "Watch-Dog committee," and featured no less than 13 (count 'em) separate talks by industry and association notables.

We reprint Mr. Bell's opening remarks for those few lumbermen who have somehow still missed the point: "Fellas, it's much later than you think, but still not too late to save our industry and our livelihoods.

Let's get Wood Promotion off the ground !

"Gentlemen: It is a pleasure to .welcorne you to Hoo-Hoo Club 9's first serious meeting on Wood Promotion. We particularly welcome those from our other clubs of Northern California- Let me briefly outline what we hope to accomplish this evening:

"First," Bell continued, "in attendance are some distinguished representatives of various phases of the industry. These men will give you a summary of what has been accomplished in their various fields-and what is planned for the future. Thus, the first half of our program will brief you on the progress of Wood Promotion on a National level.

"Secondly," Bell went on, "the remainder of the program will be devoted to a discussion of what San Francisco HooHoo Club 9-and by implication all Hoo-Hoo clubs, whether represented here or not-can do to implement the National Wood Promotion Program on a local level.

"The NWPP is the brainchild of the NLMA and its 17 federated associations. To get the benefit of the thinking of all users of Wood, the NLMA formed the National Wood Council, a group representing 56 organizations of manufacturers, distributors and other elements of the lumber and wood-products industries. Members include such diverse organizations, for example, as the National Wood Boat Manufacturers Assn. and our own International Concatenated Order of Hoo-Hoo. In this way, all elements of the lumber industry, from timber owners and manufacturers through distributors to users, are banded in one group to promote wood.

"Three things to remember during the course of the evening," Bell concluded. "First, you are all here tonight because you are FIoo-Hoo. Second, by definition, then, your livelihood depends on wood. Last, the lumber yard is still the only place in town where you can buy lumber."

Bell then introduced the evening's first speaker, Jack Fairhurst, past prexy of the WCLA and current chairman of its Promotion and Advertising committee. Fairhurst, as head of Fairhurst Lumber Company, showed vital concern on wood promotion from the standpoint of a producer.

Outlining the "nuts and bolts" of NLMA's National Wood Promotion Program and its National Wood Council, Mr. Fairhurst told the large group of the "glamorous" side 'of the program, including NLMA's 1960 schedule for 10 full-color pages in Life magazine promoting all species of wood, and of its direct mail pieces and advertising aimed rj#::;at.g;'Pt.::*:

ONE-HUNDRED-AND-TwE NIY<ount at architects, builders, engineers and school influentials throughout the nation.

'+I2O Bcy Areo lmbemen od guat! turned out to heqr lhe cttmliqlr o the Wood Prmolio proglm ecutive vice-president of the California Redwood Assn., who noted that "All the wood-promotion advertising in the world is wasted unless it is focused on the-retailer-where the ultimate sale is made."

On the "non-glamourous" side of the promotion, Fairhurst disclosed that over 8,000 personal calls had been made by the wood promotion staff on designers, specifiers and builders during 1959.

At the local level, Fairhurst urged close cooperation between retailers, wholesalers, architects and builders, (2) The formation of a "Watch-dog" committee (already operating under Al Bell), (3) A hard pitch to local school officials and influentials, showing them how they can speci- fy "Wood . . For Better Schools," (4) Improved cooperation from wholesalers (after all, they have but one commodity to sell-Wood. In line with this, Fairhurst complimented the National-American Wholesale Lumber Association on its new "Sales-Training Program" (outlined in the February 15th issue of CLM).

Next on the program was Philip T. Farnsworth, ex-

Farnsworth went on to outline CRA's part in the NWPP, its most recent accomplishment the "New Importance of Wood" spread, which dominated the Februaiy issue of House and Garden. Between the three western associations alone, Farnsworth noted, the retailer is now able to draw on some 18 motion picture films, 4 strip films. 192,ad mats. 23 TV spots, 47 siufiers and 244 piices of promotionai literature, all promoting wood but most important, the retailer, the only place that wood is sold.

Unable to attend the meeting, Don Andrews, Portland representative for the N-AWLA, briefly told of his association's new Sales-Training Program in a letter read by Bell. Andrews noted, and rightly so, that the sales iourse has (Continued on Page 53)

Record Enrollment of 80 Retoil Yord lllen ot SCRLI Workshop

The second "Art Hood Workshop" staged within a yeaCs time by the Southern California Retail Lumber Assn. was held last month at the Lafayette hotel, Long Beach, February 22-26. The record enrollment of 80 building material men came from all over, including heavy attendance from

Arizona and Northern California. The scenes on this page show activity at the Woikshop on the respectedM-r. Hood's "farewell tour." He is shown in the top right photo, below, with Orrie W. Hamilton, executive vice-president of the SCRLA.

J. H. "JOE" BAUER lhe O'ltolley lmber Compmy

J$erq, Arirmo

J. ERIC IEC|(stROrll, Vi(e-Pres.

Arcqdiq Lmber Compoy

Arcodio, Golifornio

WlltlArll C. BELI, Bronch Mgr.

J. Klox Corbetl Lmber lucion. Arkonq llLt DEnttorE, lrldrc. ll9r., Fullerlon Yord

Wdd t Haringlo lumber Co, Fullertm, €ollfqnio n. W. BLANCHAID, JR., Vice-Pres.

Blochcd Lmber Cmpony

No. Hollywed, Colifqnio

KEN O. BIEIDENFELD, Owner

Doney lunber Co.

Hillrboro. lllinoi: lumbe. llscholr Assn., of No. Cqlif 9on Froclro l.l r Calitornio

KENNETH BUCK, Exec. Arrt.

BOO CAnn, JR., Inocger O'llolley-Snith, Wellrd Lbr. Co Wellto, Ariroo

JOE CLEARY, Co-Owner Polirodes Lmber & Mqteriql Co.

P*if,c Polirode, Colifomio

JAfiES COREETT

J. Knox Corbett Lmber

Tuc:m, Arizoo wlU.rAJn 5. colMr.rNc, Jr.

Vice P.et. E Arsl. Monoger DixieLine Lmber Co.

50 Diego 10, Cqliforniq

JOE De loPOZA, llooger

Wogon Wheel lmber Co.

Clxncrd, Cqlifmio

FRANI( J. DETTEN'IIAIEI, Hordwoe Purch. & Moogcr

Sqwtelle Lmber Co.

LG Atgeler 25, Cclifornio

JO|{N K. DrttON, Supeniror, 5oler froining.

Crown Zellerbsch Corporolion 5s Froci3co I9, Californiq

D€AN DIAKE. ltmoger

WAtTEt F. HEI9EY, Trequrer Bd<cnfield Smdrloe E Brick €o. Bofterrfield, Cbllfmio

[AnnY HENDERSON, Solcr Mgr.

Word E Horrlngfon lmber Co.

Sotq Am, Colifomio

OIIVER HltlON, Ar3t. lisr. Anqwolt Lmb€r e llole.iqlr Co. ,{orf.ore, Colifornio

BRUCE f. HOWATD,Comlehfi & Ettimqtq

Tqrrdo Lwber Co. lezmo, Colifomio

PETE IVES, Erlimofq

5o Gcbriel Volley Lmber Co.

Artodio, Colifornio

IRA H. JONEs, Prerident

Joner Lmber Cmpoy, Inc.

Lor Angeler 59, Cqliforniq

ROGER G. JONES, Secy-lreq.

Joner Lumber Compoy, Inc.

Los Angeles 59, Cqlif.

O'ltolley Tmpe Lmber Co. fmpe, Arizono

PAUL DRERUP, Advertlsing 119.. ,$y.fle Avenue lcmber Co. lionrovio, Cqlifornio

PETER DUECK, Owner-Preridenl Dueck Building Suppllei Ltd. Chilliwqck, B.C, Cqnodo

ED EDWARDS Wolt Toylor Lwber Co.

Anqheim, Cqliforniq

HAROLD FAY, Poilner

Oioi Lmber Co. Oioi, Colifornic At R, FlLlITl, Accl. Exec. Nm Advdtising, Inc. NewYork 16, N. Y.

PAUI FORrltAN, Sole llgr, l yrtle Avenue Lumber Co. llilrovio, Coliforniq

GONDON FOSTER, llgr., Building r$oleriol! Depl. Bokerrfeld Ssndttde & Brick Co. Bokerr0eld, Colilomio

I. G. "XEIIP" KEMPER, Secy.-fre6., Art. llonoget Eqle Rock lmba Co,, lnc. lor Angele: 4l , Colif.

PETE KIETNAN, llanoger, Ndport Bech Bionch Wcd & Horringto Lumber €o. Nwpct 8e*h, Colifornio

H. G. tAtRlCK, JR., Mooget Lmber t Builderr Supply Co. Soloo Beqch, Colif.

KENNETH "KEN" TEE lhe O'llolley Lumber Conpcry Coolidge, Ariroo

BERNAID J. LESCOUIIE, Owner' lercoulie Imbcr Co.

Solo llmi(o. Collfqnio

GEORGE P. LO()S, cm. Mqnqgel Gib:m Lwber Cmpoy 5m Eerncrdino, Cqlifomio

(Continued on Page 12)