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Arlos Plywood to Use Disploy Drums

An unusual new plywood paneling display setup, featuring two four-sided drums, is to be used by Atlas Plywood Corporation as a key element in its stepped-up national merchandising program to promote its recently developed line of specialty paneling. The new Merchandiser, which can stand free on its own base on a counter or be hung on a wall, was designed to show samples of eight different Atlas Plywood panels in large enough. sections to do them justice and yet be convenient in a limited selling space. It is 3l feet long and 3 feet high. The panels can be changed at any time to keep dealers up to date. Where the dealer does not carry the full Atlas line, the vacant space can be used for a billboard-type insert to merchandise the items he carries. Each of the Merchandisors will also contain a literature rack describing the Atlas Plywood line of specialty paneling. The first units are now being distributed nationally to lumber and hardware dealers after being shown at the National Retail Lumber Dealers Exposition in Chicago.

New Pockoge llluslrotes Ladder-leveling'Sofety !eg'

A vivid new package designed for the Rolas ladder-leveling "Safety Leg," a product being introduced in lumber, paint and hardware stores throughout the country, has been developed by Rolas Products Corp. The package fully illustrates the ladder Safety Leg in use-a vital selling feature for the new product. Bolting to the bottom of any wood or metal straight or extension ladder, the Rolas Safety Leg levels ladders on anY uneven surface, and its non-slip undersurface provides an absolute safe footing. The new package includes easyto-follow instructions and a template furnished inside each package enables full installation in five-minutes. The unit retails for $3.98.

AII inqufuies lsgarding NEW PRODUCTS, New Liter' "tore 6r booklia and other items mentiopsd ia this section should be addressed to THE CALIFORNIA LUMBER MERCHA,NT, Room 508, 108 Vest 6th St.' Los Anqeles t4. Your inquiries will be promptly for' warded-bv us to the maoifacturer or disiribuior, who will then'answer yoru inquiries direct.

5"x9", are equally suitable for the outside of window and door glass and for display walls, counter fronts, and like surfaces. They advertise Marlite plastic-finished wall panels "for beautiful interiors anywhere."

Hqlf Mileof Wood Mouldings ln Self-Service Disploy

SOilETHING NEW in intcrior woll poneling wos dirploycd ql lh. rccenl

Formico Flokeboord Now on theMqrket

Formica Flakeboard-a new, high quality particle board composed of wood flakes and resins-is on the market. To meet the rising demand for particle board, American Cyanamid Co. is beginning a multi-million dollar plant at Farmville, N. C., to manufacture Flakeboard. At the present time Formica is distributing Flakeboard thatis manufactured onthe west coast. Flakeboard is processed under pressure and heat to produce a high quality board that will be competitive with plywood and traditional lumber. It has good handling characteristics, and saws and planes easily. All sides and edges can be finished satisfactorily. Splintering and breakage are minimized.

New Morlite Decols

New type waterless decal stickers, which are quickly and easily applied and which adhere with unusual strength, are now available to Marlite dealers. They set firmly and are not affected by washing of the surface to which applied. The new stickers, about

365 pieces of wood moulding are easily handled on a new display now being introduced to the retail trade through hardware and building material jobbers. It is designed as a selfservice wood moulding department for u'alk-in trade and occupies only 4 square feet of floor space. All mouldings are kiln-dried and come in full 8-foot lengths. The display is free with a basic order of 365 pieces, rvhich include mouldings for screen, base shoe, quarter round, cove and lattice. Total retail gross on sample order is $119.85, and carries a full retail profit. More than 20 patterns are available. An attractive three color display card mounts at eye level and illustrates the many uses for wood mouldings; the sign also carries a place for pricing. This self-service wood moulding display is being sold under the name of Craftwood.

Unique Dowel Borer

A new and unique Dowel Boring Machine, featuring pneumatic feed and clamping, designed by Greenlee Bros. & Co., will permit rail and end-boring operations to keep pace with production in many types of wood-product manufacturing. This new two-spindle, horizontal Model 310, will permit boring operations to be completed faster and more accurately due to pneumatic feed and automatic work hold-down which greatly reduces operator fatigue, resulting in faster, more accurate work. The Greenlee No. 310 Dowel Borer has two operating cycles, one for continuous operation and another fora single boring stroke. A twoposition switch on the conttol panel provides a convenient means of selecting the proper cycles.

New Hos Been 24 Hour Telephone Service

TExos 0-6456

VErmont 9-l | 85

SERVrcE QUALITY

ellwagt Speci{y QI"-W""I.

Nearly 300 designs of wood structures, ranging from basic types of trussed rafters and heavy wood roof trusses to highway structures, towers, and farm buildings, are illustrated and listed in the new 1957 edition of "Typical Lumber Designs," just issued by Timber Engineering Company, research affiliate of National Lumber Manufacturers Association. Employing the Teco connector system of engineered timber construction, more lhan 220 of the listed designs are available from Timber Engineering Com-