Too Big'No Order Too Small"

flo<rr, a spiral stairu-ay to A "n'tez'zitrtine," u'ith the latter cxtencleci otttrloors as passage to a "guest room" at a rcar corner of the 1ot, -\rcl-ritect Alfred Browning- Parker has created an origir-ral economy home for the fttture.

And this home is not only something vitally fresh and new in plan and idea, but it calls for lumber, in many grades and sizes, all the way through.

Nliss Gordon-thank you. ma'am, from all of us of the \\lest Coast u'oocls and mills.

Santa Barbara, Calif.-Los Angeles bltsinessmetr have purchased 15 :rcres on East Cabrillo oceanfrrtnt to build 130 garden-style co-op aparturent homes to be l<norvn as tl're Santa Barbara Ilraenrar. 1'rolect is in excess of $3.000,m0.

Nqtionql lumber Production In 1956 Folls Below 1955 levels

National production of lumber during 1956 totaled 37,541,000,000 board leet, 41o less than in 1955, according to estimates of the National l-umber Manufacturers Association. Production of softu'ood lumber in 1956 totaled 30,063,000,000 board feet, u,hile hardrvoocl production amounted to 7,477,Ufi,000 board feet.

Totai shiprrents by lumber manufacturers in 1956 as n'ell as ne\v orders booked, each r,r'ere 3of belorv the ysnl'5 eu1put. Unfilled order files at the mills at the encl of 1956 slrcrrvcd a clecline of 12/c froln year-ago levels, l'hile gross mill stocks l'ere up l3/o.

l)cclines registerecl for the ycar 1956 as a u'hole l'ere sharcd gencrallv by so{tn,ood and by hardr'vood pro<lttcers.

Blue Stor Lumber Co. Wins Western Prize in USP's Big Weldwood Contest

More than 1,000 progressive lumber dealers, from all parts of the country, competed in the recent contest sponsored by U.S. Plywood Corporation to stimulate the imagination of promotion-minded dealers in creating unusual Weldwood departments as a means of increasing traffic and sales. National winner in the competition, which began last May, was the Mathieu Lumber Company, Blue Island, Ill. Top prize was a round-trip flight to Bermuda, with allexpense-paid week's vacation. Sharing a similar award is

Vincent A. Trump, Chicago sales representative for U.S. Plywood, who will accompany his winning dealer.

The five regional winners included-Western: Blue Star Lumber Company, Lynwood, California.

The winning display of the Weldwood Panel parade featured tie-ins with other U.S. Plywood products. The treatment and planning of the Weldwood department, as a whole, has already become a magnet for Mathieu Lumber Company. It was erected in a location clearly visible from show windows and from any part of the store. To reach the order desk, all traffic must pass the display.

There is a significance in the great number of dealers who participated in the novel U.S. Plywood contest, the Iirst of its kind held in the industry. It is a clear indication of a departure from the aimless, obsolete method of selling lumber and fine decorative plywoods. It is a true sign that lumber dealers in every region of the country have recognized the need for new methods of merchandising.

Dealers realize now that by devoting wall and floor space intelligently to the application of such profit-producers as

IHERE'S NO BUSINESS tlrE SHOW gustNrss

Disploy this Color Selector ond sell FOR,i ICA over-lhecounler.

Cosr: $2.5O complete

FREE: wirh your $5O order of Formicq

Refills: No Chorge the above Weldwood department, they will draw the market directly to their doors and increase business many times over.

The setting up of permanent plywood departments in lumberyards shows a trend in the direction of "shopping center" techniques, giving wider scope to display and presenting merchandise in appealing manner to contractor and consumer alike. That lumber dealers are serious in their