tAttR E IICE - PH I H PS tU tft BE R G0.

42O N. CAMDEN DRIVE-ROOM 2Os-BEVERLY HILIS, CAIIF.

OtD GROTYTH FULI SATYN REDWOOD

GRADE STAMPED DOUGI.AS FIR . ROUGH DOUGTAS FIR

Precision

TRIMMED FIR STUDS I

(ERTIGRADE CEDAR SHINGLES

BRl:'O\}Y

WHOIESAIE O]ILY SINCE 1929 RAIL and CARGO CR":'.1'5y

Hogon Wholesqle Adds €usfom Millwork Plont fo Operqtion

The additior.r of a custor.r'r and specializecl n.rilhr-ork cli'isi'' to its existing builcli,g materials <listributio' *,areh.use anrl r.ct:rl products divisirn is a''ounccrl by Hogan \\'holesalc Iluilrling' lfaterials, 700 Sixth Avenue, Oal<lar.rcl. Ilob Hogan, preside.rt of Flrigan \\rhrilesale, has ';"ed Ho'r,arcl \,.a' Ness as hea<l of the 'e*- custor.' r.raruf.cturi'g divisir'. \ia. Ness, forrrcrlf in chargc of manrrfacturing the Jlontclair DoorPocket f'r l{og;rn \\'h.lesale, *'ill contin'e that .per.tio' at the ner'r' plant.

The nclv Hogan Wholcsale crrstom nranufacturing <livision is localcrl at 1290 Ccdar Street in llerkelel,, approximatcly five blocks east of San Pablo aye1rr1e. The all-metal builclins, for- nerly occupied by Hager Sash & Door Co., is of slab floor construction ancl encloses 10,000 sq. ft. of factory area.

In adclition to thc ncw plar.rt, ancl Hogar.r \Vholesale's rlair.r office and Sixth avcnrre r,r,arehouse, the conrpany also oper:rtcs a rnetal pro<lrrcts rlivision at 191 l,trrbarcaclcro Strect in O:rltlancl, u'ith Al Allisor-r in charge at that point. The firr.n nou' employs an irverage of 60 nren ancl women at threc l.last IJav area locatious, enclosir.rg 60,000 sq. ft. of storage an<l manufacturing arca.

Standing clead trces are called "snags." fire-spre:iders. In the cvent o[ rvildfire, one sideratior.rs is to get the snags dorvn so can be held. ]-carn hciu' to prerrent forest

'Ihey are great of the first conthat a firebreak fires.

'

Morsh Meyer Hosts SoGol Deolers crt Wood Conversion's TV Ad Kickoff

Retail dealers from coast to coast attended breakfast telecasts of the NBC-TV "Toda1"' program, February 19, as

Meyer (for righr) guests of Wood Conversion Co., featuring the nationwide promotion of Nu-Wood and Balsam-Wool direct to the consumer trade. Dave Garroway was MC for this big event, which has been scheduled to run on an around-the-clock basis throughout the spring and summer. The TV advertising on the "Today," "Home" and "Tonight" shows is geared to help the retail lumber dealers throughout the country reach into the prospect's home to sell building materials for new construction and remodeling.

Atten{ing the local breakfast event at KRCA in Los Angeles, as guests of Marshall Meyer, southland representative for Wood Conversion, were Russ Fritchey, Mimms Patterson, Al Heuer, R. H. Jeffries, John Golby, John M. Golden, Beep Roberts, Jack Kenaston and a group of NBC-TV executives.

The consumer programs will be backed by trade journal advertising on a national and regional basis in order to keep lumber dealers posted on Wood Conversion sales promotion activity featuring Balsam-Wool and Nu-Wood, according to Marshall Mever.

New Forestry Ads

Conservation is wise use-that's tree farming. This is the general theme of a brand new series of ready-to-use forestry ads now being offered newspapers and other publications over the U. S. by American Fgrest Products Industries, the Tree Farm national sponsor. The 1956 series consists of 18 three-column by l0-inch ads, six two-column ads and eight one-column ads. Several of the ads are aimed sDecifically at woods fires. Mats are available to newspapers, magazines and companies without charge. Requests for the ad proofbook should be addressed to American Forest Products Industries, In,c., 1816 N Street, N. W., Washington 6, D. C.

SQLSA.Enioys Top Speqker ot Meeting

The February 7 meeting of the Southern California Lumber Seasoning Assn. was called to order by President Herb Geisenheyner at 8:15 P.M. at Curries Santa Fe Restaurant, I-ong Beach, after a fine steak dinner. Sec.-Treas. Bob Inglis announced the coming Dry Kiln Course to be held at the Madison, Wis., Laboratory for two weeks, April 1 to 12.

President Herb introduced the speaker of the evening, Fred Ricks of the Kreiger Paint and Varnish Co. Ricks stressed all the points where the furniture manufacturer has many problems when it concerns lumber that is not dried or dried improperly. He brought out the fact that in a conveyorized plant the lumber takes only about t hour and 40 minutes to go completely through from room temperatures to as high as 1400 in the finishing ovens and then into a box carton and into a box car. This box car may be going through the desert. The furniture in these cartons sweats and causes considerable trouble.

The furniture manufacturer has great difficulty with kiln dried lumber when there is a variation in moisture content. Some of the larger manufacturers even go so far as to meter the lumber. In this way they catch a lot of their problem boards.

Mr. Ricks made it quite plain that the responsibility on the shoulders of the kiln operator was very great when drying for the furniture trade. He stated that 25 years ago there wasn't this much trouble, but he blamed the fault on the fact that everyone is in such a hurry. No one is taking the time to do a really good job. This was a very interesting and informative talk, probably one of the most thought-provoking talks the association has heard. There was a lively discussion and question and answer period after the talk. The conclusion seemed to be unanimous that the kiln operator, when he takes on a job of kiln drying, regardless of the price, has the responsibility to do the very best job possible for his own good and the good of the industry. This includes equalizing and conditioning to the best of his ability.

Attending the meeting were:

Roy K. Stillwell, Ray Shen, Simmons Hardwood Lumber Co.; Harold Cole, Bohnhoff Lumber Co.; J. H. Van Patten, Van Patten Dry Kilns; Harry Robinson, U. S. Post Office; Harland Walters, Penberthy Lumber Co. : John Hults, Art Furcron, B. L. Laursen, Consolidated Lumber Co.; M. W. ,Ilawks, Bauman Bros. Furniture Co. ;'Wayne Gardner, Coast Kiln Co.; Russ Swift, Tropical & Western Lumber Co.; Milo Riley, Frederick Couch Co.; Earl Simon, Simmons Mill & Lumber Co.; James W. Sullivan, National Dry Kilns; Frank Keuski, Associated Molding Co.; John Kurzhals, Sun Lumber Co.; Herb Geisenheyner, Coast Kiln & Lumber Co.; Jack Johnson, Cort Mason, Downey Kiln Drying & Milling Co., and Bob Inglis, Associated Molding Co.

Steiner lumber Go. Opening April 5-6

George Steiner, general manager of Steiner Lumber Company,4449 Second Avenue, Sacramento, has announced plans for a grand opening, April 5 and 6, commemorating completion of an entire new showroom and fixtures. The big new showroom prevue, aimed at attracting a larger portion of Sacramento's do-it-yourself trade, will feature displays and demonstrations by national manufacturers, prizes and drawings, and free refreshments.

Full coverage of the opening and the new store will be carried in an early issue of the "Merchant."