DON'T TALK BAD BUSINESS

The old story of the four friends who put Smith in a sick bed by ganging up on him and telling him successively how bad he looked, could easily be true.

It can be done with men, and with business. Let enough people get to telling how bad business is, or how sad the prospects look, and business can get bad in a hurry.

Talking pessimism is like repeating slander. It's a weak, foolish, and impractical habit. Business is as subject to mental suggestion as the average man, who breaks out in a sweat and feels on the bum generally if enough people tell him he doesn't look well.

It's q Plecrsure!

We have read rvith pleasure your article about out yard in the February 15 issue of The CALII'-OIINIA LUNIBIIR NIERCHANT. You have used many pictures with the article and, since the copy is very flirttering to our lumber yard, we are flattered and pleasecl. Your zrrticle makes me realize horv far the lumber business has aclvanced in the last forty years. We arc merchandising all kinds of building products in an attractive rvay and find it to be good business. We are proud to be a part of this advancing industry. Th;rnks agairr for beir.rg so nice to us.

-L. E. Van Order Blue Star I-umber Co. Lvnrn'ood.