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is doing to promote lumber dealers and lll|omen's Congress Homes

VrsrrNc Company, pioneer and leader in application of polyethylene film to the building industry, will spend 9200,000 to promote a nation wide contest with a Women's Congress Home (Design No. 2) as first prize.

Color spreads in Life and Look, minute movies in big drive-ins and frst run houses, trade ads, window gtreamers and millions of entr5r blanks in packages of srrlrr,pss franks, smoked links and luncheon meats feature this big prize and direct millions of prospects to lumber dealers for information. Make this contest your own by making your yard information headquarters. Run free ad mats available from your state association. Display reprints of the Life-Look two page color ad. Build a Women's Congtess Demonstration llome and capture the full value of this big advertising push.

Ask your association secretar5r for tie-in material and complete infonmation.