Greoler Volume ond Profits with CATAVERAS CEMENTS

ation Horse Investment) Handicap at Tncson Racetrack on Sunday, February 3.

Consensus of the Congress

After 32 speakers drerv up the challenge to industry, labor and the press at the Tucson Congress, the following recommendations were unanimously adopted:

1. OHI is a tremendous success at the community level where broadly representative committees c:rn be organized. Everything possible should be done by everyone in the industry to encourage more cities to launch local programs.

2. OHI's first objective (to interest more people in improving their homes) is being accomplished, largely through the magnificent support of ali types o{ magazines.

3. OHI's second objective (to help make it easier for people to buy home improvements) still has a long rray to go. Easy financing for fir'e years is available brrt needs to be sold by dealers, contractors and lenders themselves. Better serr.ice and labor cooperation are also imperative.

4. There is no shortage of monel' {or home improvcment and lenclers are eag'er to rvork n'ith the industry to increase the market.

5. The Congress unanimously endorsed the idea <-rf May as "Better Your Living Month" ancl the entire industry 'lvas asked to pitch in to make it a great success.

6.It rvas agreed that this is a different business from nerv home construction, and should attract a bigger force of builders :rnd contractors becausc of the steady profits tc be made.

7. There is a great neecl for harder "se11" in competition rvith other industries for the consumer dollar. And, the \voman should be the target of greater m:rnufacturer and dealer effort.

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8. OHI, as a national task force, must be continued but there is a real need to enlist greater financiai support from nranufactnrers n'ho are benefiting from the promotion but rvho have yet to put a nickel in the pot to keep it boiling. The Congress felt keenly on this subject.

And so, u'ith an $18 billion target to shoot for, the OHI 1957 "Better Your Living" campaign n'as royally launched.

Doscher Resigns As OHI Executive

Chicago, I1l.-The appointment of Don Nlloore as managing director of Operation Home Improvement u'as announced here February 25 bv Paul B. Shoem;rker, chairman of the board of directors. Mr. X{oore had been assistant director. He replaces John R. Doscher. u'ho resigned effective Feb. 21. OHI headquarters 'n'i11 continue to be in Ner,v York. Mr. Shoemaker, vice-president (sales) of Masonite Corporation, said that OHI's high-ler.el promotional activity will be converted to a strong administrative and informational force. By this action of the bo:rrd, OHI's campaign, nou' at its height as a result of the February Tucson FI ome Improvement Congress, r'r,ill be given adcled striking po\\ier for the balance of the year, Nfr. Shoemaker said.

He complimented Doscher and Moore for their excellent contribution to the multi-million dollar grorvth of the home improvernent industry last year.

Fullerton, Calif.-Permits u'ere issued recently for 20 homes at $210,0@ vzrlrration to be brrilt along the 2400 blocks of E. Commonu'ealth and E. R:rlfour avenues.