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]IAME R(l()FI
t|00,000 Spring Promotion Builds Business tOR YOU!
Every needed selling tool is put into your hands by FRYstarting with the product itself, the ONLY roofing that can truthfully claim: "20 years without one blistered shingle or a single roof failure." And that claim is backed by a 20-Year FULL VALUE Bond, an added advantage that no competitor offers.
Activating this proved product superiority-putting it to work for you, RIGHT NOW-Fry launches its Spring promotion, at the height of your Spring selling season. More than $100,000 will go into power-packed national advertisements, direct mail pieces, display pieces, etc., this spring alone ! More-as '57 marches on ! A
AT YOUR DISPOSAT
If you are already a Fry dealer, watch your mail for detailed announcement of available materials and Order Blank that can launch the most successful selling season in your history.