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Stock the quality Sisalkraft Line. It's backed up by aggressive national advertising and promotion and our sales force is out constantly drumming up businessfor you!

0ther products in the S'STITM FT LIIIE

Jack Dionne, Publisher

How Lumber Looks

A loticeable lrickup in the volurn,c of tv-estcrn lunrber lrciirg sold over the nation was rcporled in Cror.l"s Lurrrber i'rice Inclex fL;r the ll'cck ending tr{arch 8.'l-he change in dernand, onll-a rvcek olrl, u'as not yet great cnough to rellcct irr pliccs but rnills seemed lcss inclinccl to listcn to lorv-price offers. 'I'hc industry avcrage u'as <1owrr clue in part to rveakncss in r,hite fi:: climensior.t (franring lunrbcr), slorv lrul-ing iu C-alifornia and sluggishrress in kiln-dried Stand:rrcl and Retter Douglas fir <lirncnsion. Sturls were showing sonre price strensth.

Lumber shiprrrcnts of ,186 mills relrorting to the National Lumber Manufacturers Assn. in the rvcek encled trIarch 2 wcrc 0.5/o bclo*, production but orde rs r.verc 3.5/o above; production was 3.3/o, shipnlents were 9.3a/o and orders were 70.4/o al'tove the previous rvcck endccl lieb. 23 Orders of 118,298,554 feet by 163 nrills reporting to the West Coast Lumbermen's Assn. in the rveek cntlcd lrfarch 2 were 4.5/o over lrrocluction of 113,195,079; shipments of 115,766,189 feet u'ere 2.3/a alxtve. The lvcekly average of west coast lunrbcr production in February u'as 172,985,000 b.f. or 91.7/o ol thc 1952-56 avcrage, WCLA Sccretary Harris E. Smith reported for thc Doug- las fir sawtnill region; orders avcraged 158,58,1,000 b.f ., and shiir-

(Continuecl on Page 71)

Welcome

In this issue, rve welcome these nen' :rc1r'ertisers intt.r the {:rmily o{ California Lumber "Xlerchant-isers":

CALIFORNIA REDWOOD ASSOCIATION Ofiicers for 1957, iusr elected, ore (lefr fo right) Philip T. FARNSWORTH, executive vice-presidenr; Hugh J. JACKS, The Pscific Coost Compony. president; W. M. MOORES, Hollow Tree Lumber Compsny, new boord member, ond Selwyn J. SHARP, secretqry-treosurer ln This lssue

Vogobond Ediioriols .... 4 25YeorsAqo . .48 My lovorite Story ......10 New Products ......60 New $crles$

And r've are also happy to u'elcome back the retrlrn of these former N{erchant-isers :

Supreme Gurdon Gollogher to Tour Norfhern Colifornis for Hoo-Hoo

R. E. "Bob" Gallagher, Albuquerque, Ner,v NTexico, Supreme Gurdon of the International Concatenated Order of Hoo-Hoo, has rvorked out an itinerary u,ith Jack Berry, Deputy State Snark for Northern California, that u'ill permit him to visit every active club in that area of Jurisdiction VI the latter half of this month. Gurdon Gallagher lvill bring important bttsiness matters to his fellorn' Hoo-Hoo and every lumberman rvith the good of his industry at heart will u'ant to attend these scheduled meetings:

San Jose, Nfarch 18; Salinas, 19; Fresno, 2O; Sacramento, 21, San Francisco,22;Santa Rosa and Ukiah,25;Eureka, 26; Redding,2T;Reno, Nevada,28, and Oakland, XIarch 29.

The Supreme Gurdon hopes to re-establisl-r the clubs in some of the inactive areas and the meetings in Reno ancl Oakland promise to be large afiairs. He has askecl Vaughn FI. McDou'ell to attend the Reno night rvith a deiegatiorr from Las Vegas, and there is a chance, he saicl, that Sacr:rmento and Redding may also send delegations.

A Concatenation u'ill be held at the Oakland meetirrg March 29, Gurdon Gallagher told The CALiFOltNi,\ LUN{BER NIERCHANT at press time. This is the first initiation in several years in Oaklarrd and it r'vill be jointly sponsorecl by the Sacramento, San Jose, Fresno, Sarr Francisco and Santa Rosa clubs. Tl-re expectation is for n huge class of Kittens. California Hoo-Hoo rvill have this opportunity to shorv the Supreme Gurdon hor,v much their fraternal order means to them.

Proposed Ghonge in Federql Tqx lien Lqw

There are two bills of importance to lumber dealers pencling in the U. S. Congress, one in the Senate (S. 514) introduced by Senator Curtis of Nebraska, ancl one in the House of Representatives (H.R. 451) introduced by Representativc Smith of Mississippi. Both of these measures would amend the present tax laws by requiring the federal Flovernment to file a notice of a tax lien before such lien rvoulcl be valicl as against mechanic's liens, the Southern California Retail Lumber Assr.r. tolcl its members.

Uncler the present law and recent court decisior.rs, the tax licn becornes effective when the Director of Internal Revenu.: receivcs the tax assessnrent list. He is not retluired to filc a notice of the lien to give the tax lien priority over mechanic's liens. This places dealers who l.rave furnished materials u,hich enhance the value of the taxpayer's property in a position of not being able to determine frorn the public records that a tax lien which takes priority ovcr a mechanic's lien exists against the property of the taxpayer. The above bills rvorrlcl correct this inequity.

The House Ways ancl Means committee is now consiclering extensive legislation to close a number of loopholes in the tax laws. If we can get the Ways and Means Committee to consider H.R. 451 at the same time, it woulcl stand a cl.rance of being approved, said the SCRLA.

You will note that Cecil R. King of California is on this Committee. If he is from your district, write or rn'ire him urgine his favorable action on H.R.451 (The Smith Bill). If King is not from your clistrict, then urge your Congressman to contact members of tl-re Ways and Means Committee :rncl rcqucst consideration of H.R. 451. said the SCRLA.

CALENDAR of COMING EVENTS

Mqrch

OAKLAND HOO-HOO CLUB 39, "St. Patrick's Nite," Fisherman's Pier, March 18.

WEST COAST LUNTBERNIEN'S ASSOCIATION 46th annual meeting, Multnomah hotel, Portland, Oregon, March 27-28

April

LUMBER MERCHANTS ASSOCIATION OF NORTHERN CALIFORNIA (24 Calilornia St., San F'rancisco 11) convention, Ahrvahnee hotel, Yosemite National Park, Calif.-April 7-8-9. Exhibits.

REDWOOD ENTPIRE HOO-HOO CLUB 65, joint meeting rvith Sacramento Hoo-Hoo Club 109, Dick's-Fairfield, April 12.

LUMBERN{EN'S ASSOCIATION OF TEXAS (First Federal Bldg., Austin, Texas) convention, New Dallas Auditorium, Dallas, Texas-April 14-16. Exhibits.

OAKLAND HOO-HOO CLUB 39-Third aunual Reno night-flight, April 15.

DUBS, LTD., TOURNANIENT-Orinda Country Club; host: Jack Scammell, April 19.

SOUTHERN CALIFORNIA RETAIL LUN BER ASSOCIATION (111 W. 7th St., Los Angeles) convention, Ambassador hotel, I-os Angeles-April 23-25. Exhibits.

Mcry

ARIZONA RETAIL LUN{BER & BUII-DERS SUPPLY ASSOCIATION (4710 N. Central Ave., Phoenix) Convention, The Wigwam, Litchfield Park (Phoenix suburb), May 2-3-4. Exhibits.

June

NATIONAL PLY\\IOOD DISTRIBUTORS ASSN., ANnual convention, Edgewater Beach hotel, Chicago, June 13-1 5.

Regularly-day in, day out-these alert dealers increase fir plywood turnover.In 1956r mor€ than 3,195,642 pieces of DFPA literature, plans, displays and other items were used.

These sales tools are now available for your promotion: (For special needs, please write, outlining problem) o 52 Fir Plywood Home Storage Plans Book

. Do-it-yourself ldeas and Plans o Fir Plywood Yard and Warehouse Signs o Overhead Hanging Mobile o Window-Door Decals

. 3-D Viewer & Counter Display o Boat Plans & Counter Display o Newspaper Ad Mat Service o Car Top Carriers Direct Mail Statement Inserts

Write today for the full story about profitable sales tools and merchandising aids now available to lumber dealers from Douglas Fir Plywood Association, Tacorna 2, Wash. (Ofrer good USA onlyl PA

"The tragedy of our time is that we have succeeded in splitting the atom, before acquiring the vvisdom to unite humanity."-Rabbi

Julius Mark, New York City.

"oh, Liberty, float t* IrJ""Jin the far horizon, remain not forever in the dream of the enthusiast and the poet and the philosopher, but come and take up thy abode with the children of man fsssvs1."-fngersoll.

*{<{.

In political writing you read often of "demagogues." Just what is a demagogue? Webster's New International Dictionary defines it thusly: "A leader or orator popular with or identified with the people. One skilled in arousing the prejudices and passions of the poptrlace by rhetoric, sensational charges, specious arguments, catchwords, cajolery, etc., especially a political speaker or leader who seeks thus to make capital of social discontent and incite the populace, usually in the name of some popular cause, in order to gain political influence or offrce."

*d.*

The salesman is "A friendly, glad-to-meet-you chap, he's quite persuasive, he never rams it down your throat, and nev€r seems evasive; he tells his goods' advantages, and how they satisfy, and so instead of selling you, he makes you want to buy."-Charles M.

Gray.

1r**

"What has destroyed liberty and the rights of man in every government which has ever existed under the sun? The generalizing and concentrating all cares and porvers into one body, no matter whether of the autocrats of Russia or the aristocrats of a Venetian senate."-Thus spoke Thomas Jefferson. ,k:k *

After listening to a hell and fire and brimstone ser,mon one Sunday, Aaron Burr remarked: "I have always believed that God is better than most people think." ***

With regard to war, William Shakespeare wrote: "War is a game which, were their subjects wise, kings would not playat." * * i<

Aristotle wrote: "There are a million ways to be wrong, but only one way to be right." ***

"No one desires peace as much as the soldier, for he must pay the greatest penalty in war." Thus spoke General MacArthur to his men, back in 1935. ***

A certain preacher rvho wore a bandage on his chin at the Sunday morning services explained that he had been concentrating too closely on his sermon while shaving that

BY JACK DIONNE

morning, and so cut his chin. And one old sister was heard to remark later that it was too bad he didn't concentrate on his chin, and cut his sermon.

With all the talk or irnl,iJ" Io- u.ror" the public, one is reminded of the suggestion a Congressman made in public several years ago when, in discussing the buying power of the dollar, he suggested we call it the "dollarette." ***

Business is largely built on faith and confidence. On faith is built credit. And whenc,e comes credit? From "credo," meaning "I believe." Business is built on confidence. And whence comes confidence? From "con-fides," meaning "with faith." * ,r *

Don Blanding wrote: "Do not carve on stone or wood'he was honest' or 'he was good.' Write in smoke or a vagrant breeze, seven words and the words are these, telling all that a volume could-'He lived, he laughed, and he understood'." * d *

A world in which people live, and laugh, and understand, is what all good people hope and pray for.

Francis Bacon defined :.J; as: "The desire to seek, the patience to doubt, readiness to reconsider, ability to dispose and set in order, and hating imposture." *tr*

Hilaire Belloc wrote: "From quiet homes and first beginning, out to the undiscovered ends, there's nothing worth the while of living, but laughter, and the love of friends." ," {< *

Henry Ford said about business: "Business is the mechanism of supplying human wants, and the wants keep' on getting bigger and bigger. As fast as you get a want supplied, a bigger one rises to take its place." ***

Bruce Barton wrote: "Faith in business, faith in one's friends, faittr' in one's self, faith in other people, faith in this country; this is the power that moves the world." ***

Thomas Dreier quotes John Cowper Powys as saying: "Books are man's rational protest against the irrational, man's pitiful protest against the implacable, man's ideal against the world's real, man's word against the cosmic dumbness, man's life against the planetary death, man's revelation of the Good within him, man's repartee to the God without him. Whoever touches a book touches not only'a man,'but Man. Man is the animal who weeps, and laughs, and writes."