Extro Uolue into PAICO Architeetural Qualrty Redwood

-YET II COSTS YOU lIO IUIORE

Basically, the price of Redwood lumber-like everything else is determined by costs-and Palco Redwood wirh its extra Premium of high uniformity and qualiry is produced by the most modern methods and equipment in the industry. The extra quality value of Palco Archirectural Redwood is provided ar no exrra premium in price due to manufacturing savings and economies in our modernly equipped mills. So when you specify Palco Cerri6ed Dry Redwood you are assured of extra value at no exrra cosr.

PATCO Redwood is lopc in AIL these quolhies l/ nign Dimensionol Siobility

/ low Swelling ond Shrinkogc y' Finett Point R€tention l/ GreotestDurobitity l/ Gooa Workobility

;/ Glue-holding Ability

This column will be devoted to the remarkable set of prophecies regarding the future of the lumber and forest industry of America, wiitten by a lumberman named Lester J. Carr. *rrt

It has often been said-and no one has been foolish enough to deny-that the lumber industry has from its very inception been woefully lacking in foresight. Its entire history makes that declaration. And so, when we find a member of the fraternity stepping right up and predicting conditions in the industry fifty years hence, and we find those predictions to be original and impressive in the extreme, it seems right and proper that more than just passing notice be given an*t" his thoughts.

L. J. Carr lives in Sacramento, California. He is president of L. J. Carr & Company, a concern that does a large business in wholesaling lumber, mouldings, millwork, doors, etc. He is chairman of the Promotion Committee of the Western Pine Association. He is vice president of the Forest Products Research Society, and presidentelect of that organization, which is a non-profit association with headquarters at Madison, Wisconsin, and is devoted to the furtherance of forest products research, development, production, marketing, and utilization. Mr. Carr is one of the foremost students and advocates of forestry improvement and development in the country, and is so recognized.

Recently Mr. Carr was invited to make a speech to a logging congress in California, and he accepted. Little did the officers of the organization dream that his address on "The Future of the Forest Industry," would be of such dynamic and thought-provoking character. So we shall, throughout this column, try to tell in boiled-down fashion the highlights of Mr. Carr's prophecies. He tells what he thinks will be going on in the lumber and timber industries in 2004, fifty years hence. And, after declarations that will startle every thinking lumberman, he backs up not a single step from his predictions.

"Don't take these tr,irrgJr i""l""ru with a grain of salt," he warns in conclusion. "ProgresS.is a thing of continual acceleration. It builds up momentum always. Medical men tell us, for example, that medical science has progressed more in the last 10 years than it did in the previous hundred. Surely progress in the forest industry has

BY JACK DIONNE

been the same. And . . it is easy to see that our industry is on the threshold of a tremendous growth and prosperity." And with this, let us see just what this crystal-bowl gazer of. the lumber industry*says he is sure is coming.

_ He says that scientists tell us about the various ages of the world, the first and second stone ages, the bronze, and iron, and machine age, and now the atomic age. And all the time man has been living continuously from the beginning until now, in the AGE OF WOOD. And in that age'man will always remain. Before prehistoric man began using an axe with a stone head and a wooden shaft, the wooden stick was nt" his weapon.

"Since those days," says Mr. Carr, "the products of the forest have been serving man in ever increasing quantities and capacities. Now, hundreds of centuries later, we are all familiar with the part wood plays in our lives and the economy of our world here in 1954, early in the age of the atom. What changes will time bring in the methods of using wood, the form of wood used, its supply and demand?"

"Let's skip ahead," he continues, "to the year 2004 A.D. and imagine we are looking into the February issue of a magazine called, say, 'The Atomic Lumberman' for that year. What we will find there will seem fantastic, let me warn you. But, let us remember it is based on the thinking of some of the best men in this industry today who are looking far into the future."* *

So Mr. Carr thumbs through the pages of this future lumber journal, and finds that wood in its many forms is more firmly entrenched in the world's economy than ever before. Programs that were only anticipated in 1954 have become realities in 2004. The public has accepted trees as the only renewable resource in the world. Let that thought sink in, Dear Reader. Tree growing programs starting in the 1940's are providing,in 2004, a vast supply of trees that far surpass in every way the trees of 1954. The balancing of forest growth with forest withdrawal has been accomplished. There are trees and to spare for all mankind's needs' * * rr

So much for tree supply. And now let us skip through the list of Mr. Carr's prophecies, and boil down the startling facts, and things, and conditions that he says will prevail in 2004. Fire protection has been developed to a

Plywood has come a long way since the eady days of the industry. Here at Associated, in addition to standard, high quality Douglas fir plywood, we manufacture specialty panels. These products p."r"nt'rie* sales and profit oppoituniti* to yo.t. They aie:

SEA SWIRI decorative fir plywood. Interior and exterior, in 4'x8' panels (other sizes to order).

KNOITY SEA SWIRL decorative fir plywood. A companion prod' uct to select Sea Sutirl, and now being manufactured in response to steady requests.

BIRCH faced plywood with solid cores. In standard size panels, Yl" and' 7a" thickness.

PHIIIPPINE MAHOGANY faced plywood with solid cores. A companion product to Birch faced panels.

APMI quality plywood products are available at company warehouses, ""i tht''",igh selectied independent jobbers. You^r inquiries are welcomed.

BRANCH SAIES

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4268IJtah St, St. Louis, Missouri

4aMBengal St., Dallas, Texas

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