La rs€n r Merriliel d, I n s.

Brush Industrial Lumber Co.

Whol e s al e Di stri butors

Hardwoods and Softwoods

1500 So. Greenwood Ave.

Montebello, Calif.

RAymond 3-3301

Ten Thousand Dollor Rurcll lmprovemenl Contest

Lumber dealers throughout the nation are cooperating in a $10,000 Rural Home Improvement Contest designed to help offset any drop in new house construction.

Sponsored by the National T umber Manufacture:s Association and Country Gentleman magazine, the contest is tailored to the dealer's best opportunity for business in 1954-remodeling and renovating.

The contest also dovetails u'ith the building industry's recognition that creative selling by the dealers themselves is the key to continued high consumption of the Nation's increased productive capacity.

The contest for the most ingenious home improvements offers five grand pri2es to be arvarded nationally and alscr guarantees prizes for tr,vo families in every one of the 48 states. The improvement projects must lte started in 195'l and completed before August 1 of this year.

Announcement of the contest in the February issue of Country Gentleman t.as the signal for lumber dealers tl-rroughout the country to tie in rvith material furnished by the magazine in kits rvhich contained posters, handbills and advertising mats.

Prospective contestants are urged in the announcement to "see your local lumber dealer-ask him for useful information and advice on your home improvement project."

Virtually everything the building material dealer sells is covered by the contest, for an1' type of permanent home improvement can qualify. While 'n ood must be one of the materials used, any other type of building product can also be incorpo:ated. In addition to big volume items such as framing lumber, millwork, n'ood flooring and siding, the dealer can sell windows, doors, roofing, wall materials, paints and other finishes. The contest also opens up opportunity fo; sales of floor coverings, electrical fixtures and household appliances, tools and hardware.

Dealers serving the five national cash prize winners rn'ill receive Distinguished Dealer Au'ards, accompanied by valuable national publicity among'suppliers and the trade and lccal publicity among people in the dealer's communities.

The contest is backed by national publicity, beginning with a full page announcement in the February issue of Country Gentleman out January 27, and news stories to lccal papers an radio stations. During succeeding months, Country Gentleman rvill continue to promote the contest.

NORTHERN REl|WtltlD TUMBER Ctl. &,elrool. onl. Songlot 1ir {u*lrt,

Fred A. Schiel, president of the S & S Lumber Company, 7053 East Firestone Blvd., Downey, California, advises that drre to their present large order file and potential future business, it has become necessary to slor,v up on their custom milling business. The company's neu' policy rviil be to primarily specialize in Redwood of all grades and sizes and they expect eventually to carry large inventories for this purpose, u.hich rvill be milled in their orvn fully moclernized mill and plant.

-\rrangements have been made rvith the Soutl.rern Lumber Company u'hereby they rvill handle all future purchases of lumber for the S & S Lumber Conrpany. Aside from such purchase activities ltoth companies .lvill continue to operate tl.reir olvn separate operations. The Southenr Lumber Companv has opened an office at the S & S Lumber Companl. to har.rdle this phase gf their blsiness activities. Thev rvill retain their other office at 412 \\test 6th St. irr Los Angeles,

14r. Schiel's opinion is that the last three quarters of the crrrrent year s,ill be an exceptionally goocl period for the entire industrl-. and that the next year rvill probably exceed all past records so far as the lun.rber industry is concerned.

Enfertqins lumber Group

Nelson Jones. Jones I-umber Company, Santa Ana, California,was host February 26 to the Santa Ar.ra anrl Orar-rge County lumber group at the new and beautiful Irvinc Coast Country Club, Cor-ona Del I\Iar. Those present included \\'ilbur Barr, I{alph Baker, James Nlartindale, Horvard Curran, Jcihn Nloyer, Charles Larvrence, Arthur C. Hutcl.rinson and Robert Rror,vn; all prominent Orange Corrrrt v lrrmber executir es.

Operoting Retoil lumber Yord

Jim O'Neill, former manager of J. W. Copeland yard at I3anning, California, has establiehecl his o.rvn retail lurnber concern located on the highrvay between Beaumont and Banning under the firm name of Jim O'Neill Lumber & Plyrvood Company. Jim is u,ell known in Southern California retail lumber circles.

B. R. Garcia Trallic Service

llonodnock

Telerype SF lOSO

For 26 yecrs we hcrve specicrlized exclusively in the trcrllic qnd transportction problems ol the lumber industry.

We oller crccurcte crnd prompt lreight rcrte quotcrtions, both rcril crnd truck.

Freight Biffs Audired