W. E. COOPER WHOTESALE LUMBER

TTIE INSTAI.TATION MAI(ES THE

SUGAR PINE DOORS cqn be hung with minimr::n elfort ond time. They cre light to hondle, eosy to plone ond bore, will hold their shope, toke point economicqlly cnd give losting scrtisfqction.

Mullin Lumber Co. Has Unique Speed and Efficiency in Building Industry Red Cedar Shinsle Display lVifl be Developed in 1941

Bror Dahlberg, president, The Celotex Corporation, and chairman, Certain-teed Products Corporation, says :

"The shortage of housing in many key industrial sections of the country has brought expressions of apprehension that the speed of the defense program may suffer therefrom. This housing shortage is not a new development but rather an old problem being brought out into the open in a rather dramatic fashion. Actually, this current clamor about housing shortage may prove a blessing in disguise for the building industry in that it wiil force the correction of numerous fundamental factors that have in recent years retarded the expansion of low-cost housing.

A little ingenuity on the part of the Mullin Lumber Co., 1950 W. Slauson Avenue, Los Angeles, has transformed what might probably be considered just another yard building into an A-1 display of red cedar shingle roof types and applications.

The roof of a long storage shed has been partitioned into sections, each showing one of the many methods of achieving variety in red cedar shingle roofs. Customers inquiring for something different for the roofs of their homes are shown the display, which gives an instant visualization of the results obtainable.

Both the conventional, popular sawed shingles and handsplit shakes make up the exhibit, which is attractively advertised by a sign placed along the roof's ridge: Architectural Beauty in Shingles, Low Cost-Long Life.

Los Angeles Visitor

Tommy Myers, Southern Pine Lumber Co., I-Iouston, Texas, was a Los Angeles visitor on March 8 and took in the Santa Anita handicap. He was enroute to the Northwest where he has some timber interests.

Back From Northwest

Leo T. Campbell, manager of the Perry E. Canfield wholesale yard in Burbank, Calif., returned recently from a trip to the Pacific Northwest. He spent several days at the Seattle office and called on a number of shingle mills and plywood plants. He also paid a visit to Vancouver, B.

C.

"Through the growing urgency of the need for more housing, entirely new methods for speed and efficiency in the building industry will be developed in 1941. Mass prcrduction methods will make for attractive. well-built houses at low cost, which in turn r'vill rnake homes available to an income group never before sold. The building industry will come to the realization that houses can be built cheaply and in volume.

"The need for modern, lou' cost houses runs lnto the millions of units regardless of current needs of the defense program. Thus, the building industry, facing a virtually untapped market for low-cost housing, may now be aptly compared to the automobile industry early in the century. The automobile industry, bI using mass production methods to provide better cars at cheap prices, created a nelv era of American prosperity. The building industry, using similar methods to take advantage of the same type of lorv income market, has its opportunity to create another new phase of American prosperity for years to come. Events have decreed that 1941 should be the year in rvhich rhis nerv era commences."

Moves To Larger Quarters

Tacoma Lumber Petroleum Building, and more convenient on the fourth floor.

Sales recently moved to suite 837 Los Angeles, where they havc larger office space than in their old quarters

They have had Fir-Tex acoustical tile applied on the ceilings of the general office and private offices.

Association Officcs Moved to San Diego

Announcement is made by the Southern California Retail Lumber Association that Orrie W. Hamilton has been appointed secretary-manager, effective March 1.

Mr. Hamilton is well known to the majority of the members, having been in charge of the Lumbermen's Service Bureau at San Diego since 7927, a position he n'ill still retain. He u'as previously connected with retail lumber concerns and also served for several years as a director of the State Association.

The new offices of the Association are at 1348 E Street, San Diego. Telephone number is Main 5153.

C. W. Pinkerton, former secretary-manag'er, r,vill continue the legislative work for the retail lumber industry of California and will be in Sacramento for the next three months during the Legislative session.

A. E. Fickling, Fickling Lumber Co., I-ong Beach, is president of the Association; Harry Whittemore, Benson Lumber Co., San Diego, is vice-president, and Gerald Curran, Curran Bros., Pomona, is treasurer.

Makes Killing On Bay View

E. C. Stone, manager of Stimson Mill Co., Seattle, which is represented in Southern California by Burns Lumber Co., Beverly Hills, recently spent a week in Los Angeles on a business and pleasure trip.

Mr. Stone is an ardent racing enthusiast and made several profitable visits to Santa Anita during his stay. He is an admitted expert at selecting winners, but he must surely have consulted the oracle on the day of the Santa Anita $100,000 Handicap, for he is reported to have had enough "on the nose" of Bay Vierv to enable him to retire. It is now history that a $2.0O win ticket on this horse returned $118.00.

Now Mr. Stone is being deluged with requests lrom his many friends for information as to how he does it.

FLAG RAISING AT HAMMOND PLAN.I

Flag raising ceremonies were held at the Hammond Redwood Co. No. 2 plant, Eureka, Friday afternoon, Febntary 21, rvith hundreds of visitors attending.

Promptly at 12:3O p.m., E. T. Sullivan handed the flag. supplied by the Hammond company, to Claude Morrorv, Commander, Fort Humboldt Post of the American Legion, and r,vith the assistance of Dayton Murray and Verne Jol-rnson, the flag rvas slowly raised to the top of a new flagpole while the Eureka High School band, directed by Louis Weichselfelder, played "The Star Spangled Banner."

Thomas Cotter of Eureka rvas the speaker of the dav.

Conferring With Lumber Salesmen

R. T. Titus, Seattle, Wash., director of trade extension for the West Coast Lumbermen's Association, is spending a few weeks in California calling on the trade and holding conferences with West Coast lumber salesmen.

lor PRESSURE CALKIIlG GUIlS

Saves 10% LAB0R on Any Galking Job

Here is tta Eorl Prccticcl cnd cfliciert ccllciag locd on the nqr- ket. Ir is gtlicnliled lor quicl, clcan qpplicqlion ol NuCALf, Cc&' inc Cohiouad, lhc world's norl ef,ective - calkiac uqlerial. No nessY lidg to removc, aolid ptrcl, no cir poclelr to clog gu wilh dried ou1 conpouud. -Sp-ciol oir prooled conlcincr. prqcticsllY vscuum pcca. You cqn ccrh-ia on tbe quality lecluror ol Specd Locd cud build c prolitcble, Crowiag Yolume.

Loads to Carton

1O7o More Calking In Each Loed

Tbere's one lull gcllon ia every cqrton ol Specd Locd-10% nore cclkiaE ia this inproved locd.

and in SPEED LOAD you sct Genuine affiCatr

You PROFIT con€3 troE repa(tl cusiom€rs who tmde witb you dcY clter dcy. Tbougca& ol declerg sell Nu-Cclk beccuao ita dependcble lectur€s mcke "rePecl" cuttonora ol every user.

Mr. Dealer: see Page 23 of our General Catalog for further information' or write us.