Sell

shutters and trim, millwork, cabinet work, mouldings, shelving, concrete forms, light framing, scaffolding, lath, pattern boxes and crates.

As a lumber retailer, if you could handle only one species of lumber in your yard, you undoubtedly would choose Ponderosa, because of its versatility. By featuring this superior species, you also stimulate sales for every item in your yard. That's why more and more dealers ^re adopting Ponderosa Pine as the leader to greater lumber volume.

In Our Garage

A boiler and a kettle lid, Some plates that Maggie broke and hid, A chopping block, a knuckle bone, A phonograph that doesn't phone; Some lingerie that lingered long, A mattress with the mat all gone, $, bustle out of Grandma's trunk, A rat trap and some other junk; A demijohn of faint borlquet, (Sweet hundred-proof of yesterday) ; The sticks and tail of Johnnie's kite, A table lamp I dropped one night;

Tomato cans of auld lang syne, A hundred feet of washing line;

One pair of pants (demobilized), One garden hose (derunnerized);

Gas fittings from a former age, One rocker, one canary cage; A niblick and a baseball bat, A bedstead with a broken slat;

The box in which the rabbit died.

The bike that mother used to ride; Of many things a sundry cropAll but the car; that's in the shop.

What A Chinaman Thinks Of Americans

A Chinaman, who had lived but a short time in this country, \rrote a letter back to a friend in China, and discussed American customs in this fashion:

"You cannot civilize these foreign devils. They are beyond redemption. They will live for weeks and months without touching a mouthful of rice, but they eat the flesh of sheep and bullocks and even swine in large quantities. That is why they smell so badly. Every day they take a bath to rid themselves of their disagreeable odor, but they do not succeed. Their meat is carried into the room where they eat, in large chunks, often half raw, and they cut and slash and tear it apart like savages. They eat with knives and prongs. ft makes a civilized person very nervous to watch them" One fancies himself in the presence of sword swallowers. They even sit down at the table with women, and the women are served first-reversing the order of natu,reyet the women are to be pitied, too, for on festive occasions the men grab them in their arms and drag them around the room to the accdmpaniment of the most awful music.',

Pines

The teacher had been reading to her young class about the forests of America.

"And now, boys," she said, "Who can tell me which of the pines has the longest needles?"

Up went a hand in the back row.

"Well, Tommy?"

"The porcupine," said Tommy.

He Knew Her

The old story of the New York bank that wired to a distant city for a description of a man who wanted a draft cashed, and got this answer: "fle is tall, dark complexioned, and drunk," and cashed the draft on that description, is well seconded by that of the woman who presented a check at the teller's window, and was asked curtly if she had anyone to identify her.

She snapped back: "I don't need anyone to identify me to YOU. I'm the 'red hebded hen' next door to you whose 'imps of boys' are always running across your lawn. When you started for town this morning your wife said to you: 'Now Henry, if you want anything to eat for dinner this evening you'll have to leave me some money because I can't run this house on Christian Science.' Now do you know me?"

He handed over the money.

Builders

fsn't it strange that princes and kings, And clowns that caper in sawdust rings, And common folks like you and me, Are builders for all eternity?

To each is given a bag of tools, A shapeless mass and a book of rules, And each must make, ere life be flown, A stumbling block or a stepping stone.

How Diogenes Sacrificed

The old Corinthian philosopher and thinker, Diogenes, was noted even in those dangerous days, for his independence. It was charged against him by his critics that he never offered sacrifice to the gods of Greece, and there were murmurs against him. Men had died for less. So one day when there was a great gathering in the temple, the old man who lived in a barrel on the city dump, appeared in their midst, and ostentatiously cracking a louse on the altar rail, he proclaimed in loud tones:

"Thus doth Diogenes sacrifice to all the gods at once !"

Curtis Using Enlarged Advertising and Sales Promotion Program

All sales representatives of Curtis Companies Incorporated, Clinton, Iowa, manufacturers of Curtis Woodwork, are now exhibiting the company's 1941 merchandising and advertising program. Each year Curtis makes available for the use of their men a large and very effective portfolio for the purpose of illustrating and describing the year's advertising and sales helps.

The Curtis sales portfolio for 1941 is more elaborate than in former years. In commenting on their new sales prog'ram, H. H. Hobart, sales manager, stated:

"1941 marks the 75th anniversary of the founding of the Curtis business. In looking over our new sales promotion portfolio, I can't help but be impressed by the many sales tools we have today which were not available in my early years in the Curtis business. Selling has changed tremenously since the 'old days' but the Curtis institution tries to keep pace with changing trends and conditions and to offer the retail lumber dealer selling helps he can use to his own direct advantage. While this old world has changed a great deal since 1866, when the first piece of Curtis Woodwork was made, the Curtis policy has not changed and we find sound business practices, backed by aggressive selling, still moves merchandise for both manufacturer and dealer."

In L941, Curtis Woodrvork will be advertised in several national consumer magazines and in leading trade papers. There are available nerv sales helps and several new and interesting pieces of literature for the dealer to use.

The Curtis advertising cam,paign this year is the largest since 1929 and Curtis dealers everywhere have been exceedingly enthusiastic in their acceptance of the entire merchandising program.

Since the Curtis business was founded in 1865, this nationally known woodw,ork concern has contributed many improvements to the building industry. Probably the best known Curtis product today is the famous Silentite Window, introduced by Curtis in 1932, and heralded at the time as the first major improvement in double-hung windows in nearly 300 years. Today this improved window is sold throughout the United States, in Canada and Alaska.

Cal-Board Panels Easily Applied on New or Old \(/alls

Cal-Board Oak panels were used for wainscoting in the new office of Baker Steel & Tube Co., McGarry Street, Los Angeles. Gold Bond planking was applied on the walls above the wainscoting and Gold Bond low density acoustical tile was used on the ceiling.

Cal-Board panels are distributed in Southern California by California Panel & Veneer Co., 955 South Alameda Street, Los Angeles. These panels are available at about half the cost of most hardwood plywoods. Cal-Board is readily applied to new or old walls, being nailed directly to the studs or to furring strips over existing brick or plaster walls.

Lumber dealers find Cal-Board an easy line to sell for remodeling jobs and for paneling walls of living rooms, dens, rumpus rooms, etc. It is manufactured in one standard grade and size,4'x8' sheets, and can be had in Tabasco Mahogany, Plain Red Oak, Sliced Walnut, Birch, IJnselected Gum, Ribbon Grain Philippine, Rotary Cut Philippine and Elm.

Lumber Group Enters Consent Decree

The Redwood Lunch Club and six Redwood companies were indicted by the Federal Grand Jury in San Francisco on February 26 fior violating the anti-trust law and all the defendants entered pleas of nolo contendere.

Federal Judge St. Sure levied a fine of $5000 against the Redwood Lunch Club, and the following lumber companies were fined $2500 each: Dolbeer & Carson Lumber Co., Hammond Redwood Co., Holmes Eureka Lumber Co., The Pacific Lumber Company, Redwood Manufacturers Company, and Union Lumber Company.

WITH TARTER WEBSTER & JOHNSON

C. C. "Sti" Stibich has resigned his position with Dant & Russell, Inc., San Francisco, and has become associated with Tarter Webster & Johnson, San Francisco.

Will Go Into Mining Business

Doug Cronwall, salesman for the Hammond Redwood Co., Los Angeles, has resigned and will be associated with the mining business in Nevada.

HOGA]I

tutBER - t[lLtwoRK

Since 1888 OFFICE,