Twqrty'FlveTears Ago

As Reported in the March I94L, Issue o{ California Lumber Merchant, EsL 1922

Lemoyne Blanchard, Blanchard Lumber Co., ' North Hollywood, has been elected president ,, of the North Hollywood Lions Club'

R. T. Ross of Oregon Lumber Sales, Eu- ' gene, was a California visitor calling on the yards with Carl T[. Tfatts, the firm's , Northern California representative.

G. J. (Jerry) Bonnington of Lamon-Bon- nington Co., San Francisco, returned from calling on the firm's sawmill connections in the Northwest.

Bill Chatham of Loop Lumber & Mill Co., Alameda, had a very close call on a recent fishing trip when he was swept off his feet , while wading across the Gualala River in , Mendocino County, and carried about 200 yards downstream before he was able to get out.

Jim Farley, assistant Western sales manager of The Pacific Lumber Co., spent last week calling on the trade with L. W. (Lew) S*:r' Blinn II, salesman in the Northern Cali=t: fornia territory.

Roy Johnson has joined the sales statr of the Sun Lumber Co., Beverly Hills. He was formerly with the Graves Co. for eighteen years as salesman.

C. R. Buchanan, well known San Francisco Bay district lumberman, has resigned from Hogan Lumber Co., Oakland, to take over the position of general manager of Feather River Pine Mills, Feather Falls' Calif.

Lew Godard, sales manager of Hobbs Wall Lumber Co., San Francisco, spent a few days at the Los Angeles office. He made the trip both ways by the air route.

F. Dean Prescott, Valley Lumber Co., Fresno, director of the National Retail Lumber Assn., attended the annual convention of the Western Retail Lumbetmen's Assn. at Seattle.

Orrie T[. Ilamilton has been appointed secretary-manager of the Southern CaIifornia Retail Lumber Association.

Ken Smith, California Redwood Assn., San Francisco, spent several days in Los Angeles on Association business.

Ross Blanchard, Blanchard Lumber Co., North Hollywood, is a member of the Draft Board at Van Nuys.

F. J. Dunbar, manag:er of the lumber department of Robert Dollar Co., San Francisco, was in Los Angeles on business last week.

H. C. "Pat" Maginn recently was elected vice-president of Calavaras Cement Co. and was placed in charge of the sales and traffic department.

C. C. *Sti" Stibich has resigned his position with Dant & Russell, Inc., San Francisco, and has become associated with Tarter Webster & Johnson, San Francisco.

Doug Cronwall, salesman for the Hammond Redwood Co., Los Angeles, has resigned and will be associated with the rnining business in Nevada.

Jack Fenley, salesman for Coos Bay Lumber Co., has been moved from the Wilmington office to the Oakland office.

Milton V. Johns, manager of Redwood Sales Co., San Francisco, has returned from a business trip to the southern states. He reports a steady increase in the sale of Redwood lumber in that part of the country.

Fritz Hawn has resigned as salesman w.ith the Hammond Redwood Co., Los Angeles, and will be associated with his father who operates two mills in east Texas.

C. E. Burnell has been appointed manager of Sterling Lumber Company's yard in San Martin, He succeeds Victor DeVore who has been called into the U.S. Army.

Use Your Silent Sqlesmen

.Too many dealers are not letting what could be their prize salesmen go to work for them. We;re talkine about those nonsalaried "silent salesmen"floor informatio"n displays!

Installed properly, changed immediately *h"n ih"i. sales message is out of date, they will stimulate business around the store-hours clock !

After all, the selling floor is the actual playing field for the retail business. Each store wins or loses the sales" game day by day on its own sales floor.

Here's a basic check list of silent salesmen aimed to brins alive retail sales areas: floor signsfor directions and facts; tabletop signsself-service information for waiting customers; product labels or hang tags -- a boon to live salesmlen to refresh his own facts or back him up in front of customers; copies of national ads and your own adsbillboard prominently by checkout counters and appropriate product isles, alert "-ploy".. to them; manufacturers' display materiala must, of co,r.re, for your store or display window when given your own touch.

Humboldt History Releosed

A new volurne of Humboldt County and northwestern Cali_ fornia history has been released under the title ,,Redwood West.The Changing Frontier.', Co-authored by W'allace E. Martin and Andrew Genzoli, it sells for $2 unj i. available from Schooner Features, P.O. Box 491. Eureka, Calif.

Some of the historical items date back to 1602 and rhe period of the- Spanish galleons, while other chapters are as recent as the late 1900's. Settlements, Indian wars, pioneers and their experiences; Iife in the towns, shipw.e"k. ,.,d the sea; ,1" of industry and early day fun, are among the pages of this book and provide interesting and exciting ,"iding.' "

The "Redwood West" book is similar in style to an earlier volume called "Redwood Frontier." Howevero the subiect matter and many photos are entirely new and different.

Andrew Genzoli is a writer and historian and in 1959 and 1960 he served as president of the Humboldt County Historical Society.

Wallace Martin is well known to readers of ,,The Guide,' for the many shipwreck stories that have appeared under his name over the past three years. He has authored stories about the loss of a British steamer off the Del Norte coast, the wreck of Corona, mysterious sinking of the tanker Loomis and Story o{ the Humboldt Bar, along with others included in the new b'ook.

Super Tree Developments

Millions of super forest tree seedlings are becomine available for planting by tree farmers and othei forest owners"and these should upgrade eventually the quality of the nation's forest resource, says the chief {grester of the American Tree Farm System, James C. McClellan.'

'oSeed orchards of superior trees, established in recent years by both the forest industries and state agencies, are now blgin- ning to produce substantial seed crops,', MeClellan said.

"In 1965 industry and state nurseries for the first time grew millions of seedlings of superior form, growth, quality wood and resistance to disease."

McClellan said that to insure the maximum number of trees, most of last year's superior seed will be used for growing seedli-ngs in nurseries and will not be used in direct see-cling piojects. He explained that when areas are direct-seeded by pline, marry more seeds are required to reforest an area than whln seedlines are used. This is because many do not live in the field.

Area Do Iiore Worki

LOD-RACK CANTITEVER RACKS srock up high for moximum use of oir-spoce sloroge. yoi get unlimited length of unlnterrupted-shelf spoce for lumber ond plywood. Eoiy odiustment of cqnlilever orms quickly qccommodqles chonging invenlory. Ask your LOD-RACK deqler qbout fhi; new funclionol sloroge syslem todoy.

Our new, modern plant is now producing exterior glued Finger Joint Redwood, for your sPecial length requirements. SPECIAL ATTENTION GIVEN TO ALL MIXED LOAD SHIPMENTS.

Big NAWTA Annuol Upcoming

National-American Wholesale Lumber Association will assemble for that group's annual meeting in Phoenix, April 14-16, in what many wholesalers believe may be one of the most significant meet' ings in the association's recent history.

Of prime interest at the meeting will be ommendations on closer coordination and tween lumber manufacturers and wholesalers.

Keynote speaker will be Benton R. Cancell, president, Potlatch Forests. Inc., who will describe the dynamic changes now occuring in the production and marketing oI forest products. Highlighting the firsi ,business session will be an in-depth report by one of the country's top economic {orecasters, Professor T. J. Kreps of Stan' ford Univeisity. Shirt-sleeve business clinics will examine functions and techniques required by today's lumber wholesaler' Presiding over the thrle-day convention will be Bruce F' Harris, president oI National-American. New officers and directors for the national-wide association, whose members market 42 percent of all lumber sold in the country, will also be elected' Golf tournaments, a western steak barbeque and other social functions are also planned. A large number o{ top erecutives and sales people {rom major mills are expected to attend'

Son Diego Associqtion Elections

Plans for a promotional and sales program stressing and wood products were announced at the first meeting officers of the San Diego Lumbermen's Association' Larry V. Ingraham, ih" n"* president, said the program will be conducted March 2l-22 in Mission Valley with sessions con' ducted by experts in the merchandising of lumber and allied materials.

Insraham succeeded Donald W. Olson as president' Elected with him were William Bradley of San Diego, vice president, and Joseph Marinello of El Cajon, treasurer.

James Easterly of San Diego was the only new man n11-ed to the board of directors. Reelected were Edward Boies of Na' tional City; W. S. Corvling Jr., O. J. Evenson, both of San Diego; Ineraham and Marinello.

Iloldover board members are William Bradley, Gordon Frost and James Gilchriest, all of San Diego; Hershel Larrick of Solana Beach, John Maxwell of El Cajon, Olson and John Sulli' van of National City.

The association was founded in 1924 and is one of the oldest groups on the Pacific Coast. Membership includes wholesale and retail lumber dealers, plywood distributors, cabinet shops and fixture manufacturers.

George E. Cordrey is the secretary-manager of the organization.

Building Suppliers in Slump

The State Board of Equalization in California has estimated that the 1964 federal tax cut boosted that state's retail sales ten percent, but warned that local property taxes are rising faster than available income or the population.

Their report showed that all 'but eight of 40 retail business classes showed increases averaging 5.5 percent above the preceding fiscal year.

U.Jd "ut dealers, most building suppliers and candy and tobacco stores showed declines. Local property taxes have risen an average nine percent annually over the decade.

In the last fiscal year, sporting goods sales were up nine per' cent, music stores ten percent and restaurants seven percent. New car sales gained five percent while those of used car dealers were ofi four percent. Sales of boat, trailer and airplane dealers were almost ten percent higher.

Logging Conference Keynoter

Dewitt Nelson, director of the California Departrnent of Conservation, will be the keynote speaker at the 28th annual Redwood Region Logging Conference and Equipment Show, according to Robert H. Barrett, conference president. The conference will be held in Eureka on March l0-ll.

Nelson is past president and a fellow of the Society of Ameriican Foresters, director of the American Forestry Association and past president of the Association of State Foresters. He was a member of the U.S. Department of Agriculture soil and water conservation advisory committee from t95B to 1966, and a member, 1959-61, of the advisory committee for the President,s Commission on outdoor recreation resources review. He was also a member of the California public outdoor recreation plan committee from 1957 to 1960.

ooParadox-Utilization, Conservation, Preservation', will be the therne of the conference, to describe the current conflict between forest_crop production use of forest land and increasing pressure for additional parks and recreation areas in the redwo6& reeion.

"Sweepstokesn' Open to Deolers

A new merchandising display is being ofiered to focus attention on US. Plywood's "Finishes Display Sweepstakes,,, open to lumber dealers through April 30.

The new display panel, free to dealers, shows end results of applications of new high- and low-gloss Satinlac, Deep Finish and white Firzite on a variety of wood chips. On the- back of the interior wood finishes center is an official entry blank which the dealer fills out and mails to the company to compete for a ll-agnavox color-TV-stereo theater, GE color-TV, Sorry portable TV, two Polaroid color cameras, five AM/FM transistoi portables, l0 Kodak Instamatic cameras and 30 Columbia record albums.

Terrible Twenty -ZAPI POWI

The 477th Terrible Twenty tournament was held February 15. through the courtesy of former member Burt Galleher. They had 16 guests, the largest attendance in a long time. Is Eddie Bauer psychic? How come he is on the winnir in the "horse race" month after month---one should sit next to him at a roulette table.

Bob Field (San Gabriel) 98-25-73 won the high bracket, while Bill Gee (Annandale) won the low bracket. ThJmatch play has progressed to the semi-finals-the hackers have been washed out. and will have to wait until next year.

Wood Moulding Producers Plon Prcmotion Progrom

More than eighty persons gathered for the semi-annual meeting of the Western Wood Moulding Producers, which represents eighty percent of total western moulding production, for the group's semi-annual meeting in Scottsdale, Arizona.

The moulding producers heard plans for an expanded national promotion program to be gradually stepped up over the next six years and involving national advertising, national distribution of moulding literature and an increased national product publicity program.

Adoption of a commercial standard for wood mouldings was also discussed and plans to submit the standards for approval gram. At present, the moulding -producers io the U.S. Department of Commerce were sponsor a national product publicity prookayed. gram but do not allocate funds for major

Members also approved changes in the literature distribution and advertising. WP series moulding catalogue to reflect Also included in the long-range plans for current patterns commonly produced and the association is a market research pro' available. gram and sales promotion aids.

National Forest Products Association Morrison indicated that members would president J. B. Edens was a key speaker at vote on the proposed _expanded national ihe early February meeting. Robert Chuse promotion at the annual meeting in August' of Rock Island, Iilinois, vice president of The commercial standards being sought the National Sash and Door Jobbers Asso- by the Western Wood Moulding Producers ciation, was also present as a guest of the cover all species of wood mouldings association. throughout the entire United States, in-

WWMP president Gayle Morrison indi- cluding both hardwood and softwood. The cated that ihe three-year-old moulding as- association is cooperating with the southsociation approved in principle establish- ern hardwood and softwood moulding proment of its own natio"ul ryo-orto1 l.o- ducers on the project. Up to now, the industry has been operating on commercial standards set by the hardwood moulding manu{acturers nearly 40 years ago. Standards will cover sizes, patterns and grades commonly used throughout the United States.

WWMP secretary-manager Warren Jimmerson indicated that revision of the moulding pattern catalogue would see deletion of patterns no longer produced in volume plus the addition of numerous patterns which have come into existence and are being produced in quantity since the last publication date of the existing catalogue.

The moulding group heard an optimistic report by the association's public relations firm, the Lonie Company of Portland, on the rebirth of interest in mouldings as a decorative and design material.

U.5. Ply Nqmes Stronkmon

William C. Strankman, 62, has been appointed manager of the lumber department of U.S. Plywood Corporation's Gold Beach, Oregono operations.

Strankman has been with the company since 1930. His former assignment was manager of the firm's Seattle lumber operations,

Easy to get attached to:

BAXC0-PYRES0TE rire-neiidant W00 l| STUI|S

And easier to use: you can saw them, bore them, nail, notch or fasten to thern...work with them as only wood works... and now, more than ever, cut costs with them-spacing on 24" centers instead of 16".

BAxco f ire- retardant wood studs are now almost universally acceptable in Type I buildings for framing within one-hour, non-load-bearing partitions. Fire tests prove BAXCO-PYRESOTE wood studs perform on24" spacing. Each is U.L. labeled.. For full information write, wire or

AFTER ALL_YOU R CUSTOM ERS WOULD RATHER USE WOOD

WOOD

He was elected to the Pine Lumber Inspection Bureart brarC of t.ircctors in 1964. He is also a member of various Masonic orderso including the Shrine.

Second Homes Get Ad Boost

Building materials dealers interested in selling products for second home construction will be able to take advantase of a special seven-month national adv-ertising campaign sponsored by Western WooJ Products Association and American Plywood Association.

The joint campaign by the two associations involves full-page four color advertisements in Sporfs lllustrated, plus full merchandising back-up.

The campaign is being kicked off this month with a message from WWPA stressing that investment in a second home is sound financially as well as glamorous. During April, the plywood asiociation's first ad will point out that money invested in a European trip would be much more wisely spent in a "lasting" vacation home.

A dealer merchandising program is a key element in the program. A special 12page booklet has been prepared by Sports Illustrated, and sent to more than 10.000 dealers around the country. The booklet contains market information on second homes and information on the availabilitv of plans and second homes point-of-sall material from each participating association. Dealers not receiving copies of the booklet may obtain them from either association.

Teco Joins in NWMA Progroms

The National Woodwork Manufacturers Association has announced retention of Timber Engineering Company as a participating independent testing agency in two major quality assurance programs for the millwork industry.

Under the agreement Teco will supplement the staff and facilities of the association's testing and inspection bureau in conducting the periodic plant inspections and laboratory testing in the association seal of approval program for water-repellent preservative-treated millwork and the hardwood door seal of approval program.

For years, the National Voodwork Manufacturers Association has led the wav in the development of water repelle.rt p."servative materials for wood products, techniques for treating, and tests and standards for treated material. The results of these years of effort and accomplishments were written into the Commercial Standard for water repellent preservative. non-pressure treatment for millwork, CS 262-63. This standard is now the basis of the treating seal of approval program of the associationl National W'oodwork Manufacturers Association is a fully qualified testing and inspection bureau as set forth in CS 262-63. The association's seal of approval on treated millwork assures the specifier and

IIIESE the consumer that products bearing this seal have been water repellent preservative treated in conformance with the standard.

The approval program has the objective of quality hardwood veneered doors. The program provides for initial qualification of licensees and periodic plant inspection, sampling and laboratory testing to assure continued compliance with Commercial Standard CS 171-58.

Though under the sponsorship of NWMA, both programs are open to members and non-members alike. Certification stamps and certificates of conformance are available to licensees of both programs.

Article on Wood Use

"Wood and You" is the title of an article in the 1966 House and Garden Plans Cuide by Joseph

F. Schram of Los Altos.

The report details every use of wood in new home construction and remodeling.

According to Schram, more than f0,000 b.f. go into the average new home, with more and more emphasis being placed on engineered wood which is glue-laminated. Prefinished wood of many species is also being used at an ever-increasing rate because of its durability and low-maintenance factor.

A major portion of the article is presented in chart form to enable the reader to determine the specific types of wood and wood products available for such residential applications as: ceilings. built'ins and cabinets, doors, walls, structural mem' bers, flooring, etc.

According to the author, this report is a complete roster of a basic home material, its types, sizes and uses. Schram is widely known in the construction industry.

Bostitch Appoints McGuinn

M. L. McGuinn has been appointed dis' trict sales manager {or Bostitch - Los Angeles, Inc., sales and service subsidiary o{ Bostitch, Inc., world's largest manufac' turer of stapling, nailing and wire stitching equipment. He replaces D. E. Wright,

CATIFORNIA IU'IABER }IERCHANT

who has been transferred to the Bostitch district office in St. Louis.

New Club Officers

The 1966 installation of officers for the San Fernando Valley Hoo-Hoo'Ette Club #6 has been held.

Officers are: Agnes Mclntyre, president; Rene Lester, first vice president; Orinda Hazen, second vice president; Bobbie Christensen, third vice president; Marjorie Brooks, treasurer; Vivian Scott, sec' retary; Laura Kotel, initiation; Mary Williams. membership; and Jessie Culbertson. publicity.

Mary Williams, out'going president, was presented with a gift from the club.

We haven't the biggest inventory or the largest sales staff in Southern California. What we have is prompt, efficient service and all . .