Supplying the needs of industry Means new and continuing markels

\I'/HEREVER THERE IS INDUSTRY, VV there is a continuing market for hardboard salesa steady, bread-and-butter business many times overlooked by the lumber and building supply dealer, according to F. O. Marion, Masonite Corporation's vice-president of marketin g.

The potential is tremendous nationally. It divides itself into three groups, which the alert dealer can learn about and capitalize on:

(l) Plant maintenance. This is a continuing market, for which quarter.inch tempered hardboard is commonly used because of its toughness and durability. A new possihility here for high-profit dealer sales is Benelex 70, a specialized laminate.

(2) Plant additions and modernization. Here is a wide-open opportunity to sell unfinished tempered hardboard for dozens of applications; also such big ticket items as exterior siding and some interior decorator panels like Masonite Royalcote, PegBoard, filigree hardboard and Marbletone.

(3) New plants. Management constantly is looking for good-looking, easily-maintained interior decor for offices, partitions, waiting rooms and other areas. Prefinished hardboard fills these specifications and another common requirement at reasonable cost, Marion observed. Commodity hardboards, of course, have wide applications, too.

For the first time, Masonite now is maki.tg Benelex 70 available to industry through its building products dealers, Marion said.

This extremely dense but light weight laminate, available in thicknesses from L/8" to 2t', is an ideal material for such industrial plant maintenance and operation uses as bench and table tops, storage pallets, shelving, gauge blocks, and even wheels for handcarts.

"Let's spell out some of the factory potential more specifically," Marion said. 'oFor example, the dealer in a small community has a great opportunity to capture this business. Small cities and towns have production facilities ranging from small to large. Industrial communities present an even greater chance for the lumber dealer to service the plants' maintenance, purchasing and office departments."

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