Unfair

Building Codes and Insurance Rates

The National Wood Promotion program of the National Lumber Manufacturers Association contains "hidden values" unknown or unnoticed by manv who are familiar with and appreciative of the trlmend-ous impact of the extensive wood and rvood product advertising made possible by the new promotion money available to the lumber industry.

One of the "hidden values" this nelv money has made possible is the great expansion of the building code department of NLMA. Today the association has building code experts located in many cities throughout the United States. The duties of these experts are two-fold.

One is to seek out municipal codes that are unfair to wood and to make every effort to bring about changes which will give rvood an even break. The other duty is to answer promptly cries for help from lumbermen who discover that building codes in their areas are unfair to wood. If any dealer is unfairly handicapped in selling his wood products in his city or state, he should promptly write to Building Code Department, National Lumber Manufacturers Association, 1619 Massachussetts Ave., N.W., Washington 6, D.C., and ask for the services of a code expert. The message will be relayed to tl-re proper NLMA area office and help rvill soon be on the way.

The other "hidden value" of the promotional program is the formation of a new insurance department in NLMA. manned by insurance experts. If a lumber dealer is handicapped in selling lumber and lumber products by an unreasonably high insurauce premium, he should follow the same procedure outlir.red above. Write to the fnsurance Department of tl-re NLI4A and help will soon be yours.

To this rvriter, these services are worttr as much as any other benefits we get from our ne\rr promotion money.

Remember that you should ask for help only when wood is really being treated unfairly, and then you must afford all possible local assistance to the NLX{A experts. They know how to go about getting the job done but need local help in fighting the battle.

What's New in Wood

Another new, but better known department at the Washington headquarters of the National Lumber Manufacturers Association is the Wood Information Center. Any lumber dealer who wants help in the preparation of advertising copy and prornotional material for wood and wood products can get this help simply by u'riting to the Wood Information Center, NLMA, at the address previously given. Also, this department is active in getting good publicity for wood published in national and local papers and magazines. Both small town newspapers and metropolitan dailies can get on the mailing list of the WIC to regdlarly receive interesting releases on what's new in wood. If you wish your local paper to receive this material for publication, just send the name and address to NLI{A. Publication in your local paper of news items about rvood is good advertising for the local lumber dealer.

They Help To "Sell" Wood

An old department, now greatly expanded, that renders invaluable service to lumber dealers is the Technical Division. New offices, manned by top lumber technical rnen have been opened throughout the nation. These men made over ten thousand calls on architects, engineers, coutrac- tors, builders and others in 1959, carrying the promo- tional message for rvood and wood construction. These men are actually selling lumber for the dealers-every job they get changed to wood means a lumber order for somebody.

_ Also, these technical men are available to speak before lo-cal meetings that lumber dealers can arrange-meetings of local architects, contractors, builders, school boards and other groups to which the lumber dealers want to sell the idea of "using more lumber." For instance, local lumber dealers should keep alert to learn immediately when a local bond referendum for school construction ii planned and arrange for a meeting of the school board before lvhicl-r these top-flight NLMA technical men will appear to tell the true story of the safety and savings that go with wood school buildings. At the first hint of new school construction being considered, promptly pass the word along to Washington. Remember, too, these well-informed technical men are ready, able and willing to make individual calls ou prospective customers when you need help in selling a job in wood.

Another responsibility of the Technical Division is the preparation of easily understood promotional technical booklets which show how easy it is to build with rvood. Among those already pubtished and available are: Wood Framing Manual . Wood Roof Decks . . Wood Forms for Concrete Structures Plank ancl Beam Framiue. and Modern Wood Schools.

Weslern Sierrq lo Prevue New Slore Wifh lVlid'Mqrch Open House

Herb Crawford, general manag'er of Western Sierra Lumber Co. which operates yards at Vallejo, Pleasanton and San Jose, has announced near completion of a brand new combination store and warehouse building at the company's San Joqe headquarters yard. The new building is approximately 7500 sq. ft. in area with the front section reserved for the shoulder trade; a separate office is used to service contractor sales. Tom Smith with Minton Lumber and more recently with Southern Lumber Co,. in San Jose, will manage the new store .ivhich will officially be christened with a mid-I\{arch open house.

With vost foresl resources, modern plont & focilities, men with yeors of lumber experience ond now os o port of the outstonding pulp ond poper orgonizotion Kimberly-Clork, we con supply you fhe lumber you wont when you wont it.

Newman Lumber Opening Draws Record Crowd

Nearly 1500 people groped their way through a pea soup valley fog recently to take in a two day grand opening of Newman Lumber Company's new store at Mariposa and N Streets in Newman, California. The grand opening was held on November 17 and 18, with several manufacturers representatives lending a helping hand in addition to assistance from Newman's "sister" yards at Tracy and Patterson.

The opening was well advertised in advance with a big double spread in the local Newman paper. In addition, the ad rvas also mailed to all subscribers of the paper as a mailer in the Newman, Gustine and Crow's Landing areas.

Located in a rich agricultural area of the San Joaquin Valley, Newman Lumber carries a wide range of lumber, building materials, builders hardware and farm supplies. \\Iith completion of its new store the firm is now in a position to offer complete one-stop service on practically all builcling and maintenance needs.

Olen Carter is general manager of the Santa Fe yards at

HordboqrdPromotionolFilm Scheduled

The American Hardboard Association has contracted with Wilding, Inc., Chicago, one of the nation's leading producers of industrial motion pictures, for the production of a 16 mm. color film on the "new look" in hardboard and its applications.

The quarter-hour film will be used principally for educa"tional showings in colleges and high schools, for television viewing and for hardboard dealer sales promotional clinics in cooperation with the Association's member companles.

The new filn, will be in addition to an earlier association motion picture, the successful "Out of the Woods." Since its production in 1956, "Out of the Woods" has had over 800 television shorvings, more than 2ffi student screenings and has been used numerous times by the member companies for dealer and internal staff meetings.

"Rapid progress in the hardboard industry," says Donald Linville, executive secretary of the American Hardboard Association, "during the past few vears prompted our consideration of a new motion picture.

Chaired bv David l\Iarti. Edward Hines Lumber Com- pany, the Association's motion picture sub-committee interviewed six of the nation's leading industrial film producers before selecting the Wilding organization.

The Association's motion picture will concentrate on the new c.onsumer products, particularly the latest around-thehome applications of hardboard, with special emphasis on the hardboard products tailored to specific end uses by the intensive research and development programs of the various member companies during the past several years, Linville said.

"Among these nelt panel products are the recentlyintroduced die-perforated. embossed and pre-finished woodgrained surfaces which have widened hardboard's use potential tremendously."

Jqck Butler Joins Hqmmond Chqin

Jack Butler, for many years associated with Dant & Russell, Inc., both in San Francisco and more recently at Portland, announced his resignation February I to assume duties as vice president and general manager of the Hammond Lumber Company chain in Los Angeles. Jack will hang his hat in the firm's new headquarters at 3726 Atlantic Blvd., Long Beach.