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TUMBER COilIPANY, INC.

ness, he managed the old Anchor Bay Lumber Company of Richmond.

Elmer L. Bauer, 69, Glendale, California, died February 2 in his home at 1455 Andenes Drive.

Mr. Bauer was owner of the Bauer Lumber Company of Compton and Carlsbad. He was a member of the Masons, Shriners, Elks and Kiwanis.

He leaves his widow, Anna; a daughter, Mrs. Dorothy Ross of Germany; two sons, Carl of Rolling Hills and Dr. Richard Bauer of LaCrescenta; and eight grandchildren.

Rockwell Morkets New Low Cost Heovy Dufy Drill

An all new, low cost Porter-Cable heavy dtty fu-inch drill, more than five pouncls lightel and four inches shorter than most comparable heavy cluty f-inch industrial drills, has been introduced by Rockwell \{anufacturing Company's Power Tool Div.

Weighing only five pounds, the nerv drill lras a capacity ol rl inch for steel and one inch for wood. A speed of 750 rpnr for allaround drilling of metals and woods is maintained through efficient heavl'-d111' 1h.""stage gear drive.

Other outstanding f eatur:es iuclude: iI straight-across design, chuck flush with gear case, which permits drilling in hard-to-reach places; and a precision three-jarl'-geared key chuck for positive non-slip gripping powet that eliminates bit run-out. The dr:ill will be introductoty priced at $59.50.

For further information, rvrite Rockwell tr'{anufacturing Company, Power Tool Division, 400 North Lexington Avenrre, Pittsburgh B, Pa.

D. C. ESSTEY and S0]l

King-Gustomer Service

(Continueil from Page 6) up on the bulletin board call attention to desired practices; good housekeeping plavs ar.r important role. "To protect 1-rimself, each man watches out for the other" is an often-repeated slogan. Result ? an exceedingly lorn' loss ratio.

"The customer is king" themes Santa Barbara Mill & Lumber's service. "The onlr- thing we have for sale which the competitor doesn't have is service." Ludwick shrewdly observed.

Quality service is also maintained through the use of equipment which is modern and kept in top conditon. The comparly has found that it is cheaper in the long run to make a good investment in its capital equipment.

Modern Automotive Fleet

The automotive fleet consists of four roller trucks, three pick-ups, two 15,000 pound fork lifts and one 4,000 pounh fork lift. Truck hrivers keep daill- logs of operations, in and out, to enable the practice of preventive maintenance for keeping costs dowr.r and customer service up.

All 1'ard personnel are dressed in dark green uniforms, the color being symbolic of the industry. The compan1. furnishes the uniforms and laun- drying at a cost of 85 cents per employee per week. Each uniform has the Santa Barbara Mill & Lumber Company patch.

T'he company has not as yet gone into electronic date processing. A profit and loss statement is obtained every month and inventory and costs are arrived at through conventional methods.

At this article's opening we characterized Santa Barbara as the home of the r.vealthy. It still is. However, the community is changing, too. The West Coast's population explosion is seeing to that. More and more smokeless industries and industrial research facilities are locating there. Many of the big estates are being broken up, and tract developments appearing in their stead. NIore and more average citizens lvith moderate incomes swell the population.

There are some who deplore the changing face of Santa Barbara, once -and perhaps still-one of the most beautiful and leisurely-paced cities of the nation. But, as it is alrvays said. "You can't stop progress," and so others accept the good ancl acljust to the bad.

Santa Barbara Mill & Lumber Company, like the name city, is marching right along with progress. The rvorcl for both is still "Quality," ancl no doubt always will be.

Cqloverqs Steps Up Activiry

Calaveras Cement Company, a Division of The Flintkote Company, has expanded its shipments into the entire state of Oregon, it has beerr arrnounced by Mel J. London, Calaveras vice-president iu charge of marketing.

Kent Vickery, the company's sales representative in Reno, has been transferred to Portland with offices at the Builders Exchange Cooperative, 1125 S. E: Madison Street.

Vickery's place irr Reno will be filled by John R. Poer, rvho has been a field trainee at the Calaveras distribution center in Springfield, Oregon, since June of 1961.

Vickery, in addition to his connection with the Builders Exchange Cooperative, is an associate member of the Oregon chapter of the Associated General Contractors. He will coordinate his efforts with those of Charles Lindgren, Calaveras Sales representative in Springfield.

Cement for the Oregon market will come from a neu,' $15,000,000 manufacturing plant recently placed in operation by Calaveras ten miles north of Redding, California, London said.

Increase in Southern Pine dimension sales is expected in Tyler, Texas as a result of new city ruling which eliminates use of low grade species. Many dealers reported they plan to start buying more Southern Pine dimension due to this new requirement which was brought about by bad experiences with unseasoned, low grade lumber of other species. It is stated that some of the finer homes built in T1'ler have deteriorated rapidly as a result of being framed with inferior quality of this kind.

Aeriol view of Torter, Webster & Johnson's wholesale distribution ycrd ot Riolto, Cclifomio, which serves Son Berncrdino qnd Riverside Counties, Under the copoble supervision of veteron lumbermon Fronk Hosy, rhe yord covers cn oreo of l0 ocres, of which 5 ocres ore block+opped ond hos lumber storoge cqpocity of 5 million feet, The focilities include 2 lorge sioroge sheds, spur treck, 2 diesel trucks, 2 lifi trucks ond 2 gosoline trucks. Species cqrried in

Richord Rinde Heods Willomette Plywood Soles

Richard L. Rinde has been appointed Vice Presiclent, Sales of Willanrette Plyrvood Corporatior.r, Aunsvillc, Oregon, it was announced recently by Robert T. Beggs, Presi- stock ore White Fir, Cedor, Pine. Spruce, Douglos Fir, Redwood, olong wirh Pine ond Fir moulding ond millwork. Adioining the yord ore complete custom milling focilities which include o motcher, resow, rip sow3 ond siickers, This is one of lhe fen TW&J Colifornio disrribution ycrds which exlend from Stocklon to Son Diego. dent. Willamette Plywood Corporation is one of the largest producers of Hardwood Plywood on the West coast.

In l-ris new position Rinde will be resporrsible for an over-all sales policy and planning.

Prior to joining Willanrette Plywood Corporation, Rinde was with Weyerhaeuser Cornpany as Manager, Stock and Price Manufactured Panels, an<i before that he was Sales Nlanager of Roddiscraft Inc., Arcata, California.