SAW TEXTURED SALES APPEAL

PALCO SANTA ROSA REDWOOD SIDING practically sells itself to quality minded builders. When they see a display of Palco Santa Rosa's rich saw textured face, they're quick io note its sales appeal. And when you tellthem that in addition to beauty, the textured side gives longerfinish life, weathers beauti- fully and requires minimum maintenance, they're sure to be sold! Palco Santa Rosa is,,architectural quality" kiln dried redwood, available in specified or random lengths, packaged in plasticized paper to protect its quality and sales appeal. Get all the facts todayl Watch your sale-s soar tomorrow! Write to:

Honesl

Forced to be a witness against a friend charged with larceny yet unwilling to call his friend a thief, Old M_ose said: -"1 wouldn't say he's an out-an-out thief, but if I wrtz a chicken an' I saw him loafin' around, I'd sure roost high."

Why Not Hqve Fun Ow Of lr?

By Thomas Dreier

When I see men who apparently belong to the Furrowed Brow school go about their work as if life no longer held any joy for them, I wonder why they haven't sense enough to quit short changing themselves.

I've always believed that the best work is done in the easiest way by people who think in terms of the fun they get out of it. We've never been able to find anyone capable of giving us any facts from first hand knowledge of a heaven after this life. For that reason, if no other, if we have any sense, we'll do our best to get heavenly pleasures right here in this world. The time to get them is right now. The place to get them is where we work and live.

All jobs are hard to those who think they are hard. It is our thinking that is important. Nothing we do is more po'iverful than our thinking. Outside conditions are comparatively unimportant. Many a millionaire rvhines ancl lives in gloom because his taxes are incre,ased, or because he has to give up his yacht, but a certain poverty-stricken old woman with only two teeth in her head was always cl-reerful and gave thanks that those two teeth hit.

Life at best is short. We have little time to lr'aste in fretting and fuming and making ourselves and others miserable by our cantankerousness. To increase happiness in the lives of our associates, to make them glad we are n'ith them in work and play should be our purpose. Especially at this time, the world needs more men who create laughter and good cheer.

Sure

When yotl say you have troubles as great as rn) own I'm forced to admit that is true, But consider the fact that mine happen to me While yours merely happen to you.

Quit Worrying Aboui Your Competitors

Quit worrying about your competitors.

They are the life of trade.

They are the space of life.

They are a great constructive element in YOUR busilless.

Without them you would be a moss-back, your business rvould never progress or develop, you would never get anywnere.

Without them your trade would be badly served, your business would be a thing of reproach in YOUR town.

You would just be jogging along in a constantly deepenlng rut.

It is your cornpetitor that keeps you up on your toes, casting about for new ideas, seeking for new service that )'ou may render your trade, searching for ways and means to make your business more efficient.

If it were not for competitors this country would be as far behind the times as China. If it were not for YOUR competitors, you would be as far behind as a Chinese merchant.

Thank God for your competitor. You SHOULD. So should your customers.

If yoir competitor is ahead of you,.you have something additional to itrive for. Don't squeal and make excuses. Look yourself over and see whafyou can do to catch up with him.

Play the game harder, straighter, lqd s-tronge-r. Go at it with ;ll thJbrains you have,and with all the brains you hire.

Don't settle down and be a tail-ender, because your competitor may be making it extra hot for you. Show him lrou are hot stuff vourself.

' Th"n, when Tiranksgiving Day comes 'round, seud every one of your competitors a kindly card sayilg: "t'hank you 't ery muih indeed for keeping me alive during the past year."

You rially-should be thankful for your competitors.

Prizes

These are the things I ptize, and hold of dearest rvorth: Light of the sapphire skies, Peace of the silent hills, Shelter of forest, comfort of the grass, Music of birds, murmur of the rills, Shadows of clouds that swiftly p'ass, And after showers, The smell of the flowers, And the good brown earthAncl best oiall, along the way, friend:XtJ;##jl,l

Key Corporotion Now in Mission Inn

Stark Sowers, well known west coast lumberman, p-^oPular in the Concatenated Order of Hoo-Hoo and civic affairs, has opened offices for The Key Corporation in the Mission Inn Buildin:g, 3616 Main Street, Riverside, California.