California Door Thrives through Product Quality, Diversification and Service

"Your Key to Xlore ancl, Better Sales" accurately themes the presentation of Caldoor "Weather-Lok" Aluminum Sliding Windows, recently introduced by The California Door Company of Los Angeles, exclusive distributors of this quality line.

This same "key"-quality products of many kinds and applications-has enabled Caldoor to continue in successful and progressive operation since t887.

Caldoor "Weather-Lok" Aluminum Sliding Windows are a line rvhich retail dealers will find readily saleable for many reasons. One of the most important features stems from the engineering rvhich has gone into their design and construction to create a truly efficient and quality window.

Some of these features are : the automatic lock, allowing the window to be opened and closed with ease, yet providing positive protection ; the bottom rollers which move smoothly on track --no sticking or jamming here; the weatherstripping-three times the normal amount of vinyl specified for giving greater protection against wind, water and dust.

Another important selling feature is the exclusive design of the drain cup which prevents water or dust f rom entering at the sill, making Caldoor "Weather-Lok" Windows completely weather-tight.

Builders will approve of the design which enables time-saving installation. The exclusively designed.. nail-on fin assures positive window alignment. In addition, there are over 35 standard window sizes available, for all types of construction.

Further, there is no costly servicing. If "Junior" breaks a window, the homeowner can easily replace the glass from the inside.

There are many other items which are currently increasing in sales at Caldoor. General manager Art Parkins is particularly pleased with the reception given to the knotty cedar softwood plywood. When you see the beauty o{ this paneling, you will understand why so many customers choose it.

Caldoor carries a complete line of pre-finished hardwood and softwood plyu'oods lr'hich will fit just about any retailer's "ticket."

Another item which is a hot seller is the "Louvre Kiug" louvred window, with either strip hardware or nail-on ialousies.-

Cali{ornia Door is reported to l.rave the most complete line of winclows and doors for distribution in Southern California, and to give the best service to its customers is a team of salesmen fully versed in just that-"giving best service."

They are: R. V. Pye, south'r,r.'est Los Angeles County, Ventura, and Santa IJarbara Counties:

Al Wiens, northeast Los .\ngeles County, Riverside and San Bernardino Counties;

Red Thomoson. southeast [-os Angeles County, Orange and ttr.rrth san Diego Counties; and

Dick Moore, central atrcl northrvest Los Angeles County.

Backing up the salesnlen's efforts is a delivery fleet of seven trucks, with trvice a week delivery to most areas.

For a key to more arld better sales by retail dealers, it is suggested that )'ou give Caldoor a call-or ask them to send one of their salesmen out to see you. In I-os Angeles, it's l-f-cllorv 8-2t41.

Hqrdwood Plywood Institute Offers Free CS35 Grode Chort

The Hardwood Plywood Institute is prescntly offering a free CS35-61 Hardwood Plys'ood Grade Chart for retail lumber dealers, plywood wholesalers, and nranufacturers.

The Wall chart is a handy aid since it contains on 1 page, complete information on HPI Trademark Labels for Technical, 'fype I (Exterior); Type II (Intelior); and Type III (Interior) plywood. It also includes conrplete information on Premium Grade t1), Good Grade (1), Sound Grade (2), Utility Grade (3), Backing Grade (4), ar.rd Specialty Grade (SP) with photos of typical characteristics of various grades of birch. A sumnlary of the inherent natural charaeteristics which will be permitted in each grade, and the defects rvtrich will not be permitted are listed in tabular form.

-{nyone wishing to obtain a iree chart mai' do so by writing: Hardu'ood Plywood Institute, P. O. Box 6246, Arlington 6, Virginia. Wall charts are available in quantity at 10c each.